Three’s Summer of Fun was a experiential campaign across 15 UK destinations building a buzz around the FIFA World Cup, using some all-time England legends to get the public in the mood.


  • Over 30 million social engagements throughout the “Three Summer of Fun” campaign across Three and Dugout’s social network.
  • Wall Ball drove over 1,000 new customers in store nationwide – allowing Three to gather data to silo their future marketing endeavours.
  • Dugout over-delivered on signed legend memorabilia by 30% Dugout also compiled over 750,000 emails for Three through its competitions.

“This marks one of the most blatant pieces of World Cup ambush marketing in 2018”

The Drum