Why did you choose Dugout?

Because Dugout is owned by, and has partnered with, some of the world’s biggest football clubs, the team has direct access to exclusive and rights approved video content. This includes current events and archive footage, allowing our journalists to easily find additional engaging content to complement our editorial and enhance our readers’ overall experience. 

Dugout is providing us with some of the very best video content in the business. The quality of the product and the ease of its use on a daily, hourly and even minute-by-minute basis have enabled us to successfully extend our sports video output.

Ben Burrows, Sports Editor, The Independent

What has been your experience to date of working with Dugout?

To date, we are very pleased with our partnership with Dugout, with the ambition, passion and enthusiasm around quality football content matching our own.

“Both Dugout and The Independent team are focused on delivering the best quality content and user experience to their audience. By matching great editorial with our bespoke football video content, we are proud to achieve exceptional results for both publishers and advertisers.”
Sebastian Gray, Senior Vice President, Dugout. 

The team has been working closely with our editorial experts around key fixtures, news and events, as well as helping craft ideas for new content and coverage. This will ensure that even more of our best-in-class sports coverage is coupled with the highest quality video content available.

From day one, Dugout have been a fantastic partner to work with. They have a real understanding of the challenges a busy sports desk in a large publisher has and the quality of their video content speaks for itself. 

Matt Brewer, Digital Partnerships , The Independent

The team has also quickly grasped our wider content strategy and this is reflected in some of the impressive engagement and completion rates we’ve seen across our sports video pages.

How do you see the relationship with Dugout evolving?
We have some exciting and ambitious plans in and outside the UK, especially in the US where we already have a very large and engaged base of readers. Partners like Dugout will help us build additional new and exciting content for our readers around the world.

We are extremely excited about the editorial and commercial opportunities that this partnership will continue to yield moving forward

Matt Brewer, Digital Partnerships , The Independent