Welcome to our quarterly newsletter which brings you all our latest content packages, product updates, success stories and news.

Dugout Video Views Increase by 166%

We are pleased to announce that our global video views increased by a massive 166% in Q2 (vs Q2 2019)

During the global pandemic and the rescheduling of live matches, football fans around the world relied on digital content to keep them connected to their favourite sport.

We have continued to see a huge appetite for football video content. We are working harder than ever before with our founding and partner clubs to develop new and exciting stories which will resonate with the fans, engage our publisher’s readers and drive lucrative advertising opportunities for brands.


Content Stats for Q2


Dugout’s Content Packages

Dugout identifies fan engagement and attention patterns from across its global publisher network. By aggregating and analysing all the data we collect from multiple touchpoints, we are able to curate unique content packages which maximise audience engagement and ROI for our publishers and advertisers.

Here is a list of our most popular content packages and also what’s coming soon!

Top Themes

Available this month

Contact us to find out more about our content packages.


Dugout signs 38 new publishers in 2020

2020 was a challenging time for most businesses and despite the lack of live sports we were able to help our existing publishers continue to keep millions of fans around the world connected to their favourite sport.

This year we are thrilled to announce that 38 new publishers have joined our international distribution network, increasing our fan reach by 45%.


Dugout increases audience reach in Asia by 28% for AIA & Tottenham Hotspur

We are thrilled to be working once again with AIA and one of our partner clubs Tottenham Hotspur to distribute a series of films featuring David Beckham, José Mourinho and the Spur’s players.

Designed to inspire health and wellness, the films promote the topics of sleep, nutrition, fitness, mental health and the importance of routine in a unique and entertaining way. The films form part of AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’.

Working with our extensive publisher network across ASEAN and in particular our partnership with Suning’s PP Sports in China, we have helped AIA and Tottenham Hotspur increase their presence and visibility in this region by ensuring their content reaches millions of highly engaged fans every day.

Get in touch to find out more about how Dugout is helping the worlds biggest brands to reach and engage millions of fans globally.


Dugout develops its contextual targeting opportunities for advertisers

This week Dugout announced the launch of Dugout FanPro™ – a unique and new fan profiling platform which has enabled us to further develop our audience targeting capabilities for our partner clubs, sponsors and global advertisers.

By pairing our first party data with Lotame’s third-party data, we are able to build multi-dimensional fan profiles and audience segments – creating significant value to advertisers. Our unique audience targeting capabilities include; content consumption patterns, psychographics, sentiment, environment, engagement levels and purchase intentions.

Dugout provides advertisers with the opportunity to syndicate and amplify their creative ad campaigns to our global audience through an extensive network of more than 110 premium sports publishers 

Agencies and brands can leverage Dugout FanPro™ audience segmentation and buy contextually relevant ad placements via direct PMP and programmatic guarantee deals. 

Get in touch today to find out more about our data enriched audiences targeting capabilities.


Dugout now streams live content direct from clubs to publishers

Last month we announced the launch of our LIVE broadcast stream which kicked off with pre and post-live game footage of the Man City Vs Burnley match, which saw total concurrent views of 1,121 with an average viewing time of 10 min 43 seconds.

Every week we stream live football content via our global network of over 110 premium sports publishers, providing football fans with a unique and customised viewing experience and global brands with the opportunity to advertise to a highly engaged audience of football fans. 

Contact us for more information about how we are distributing and monetising our live content.


Dugout in The News

Dugout’s Co-founder and SVP speaks to The Drum about Digital Fandom, the value or archive, live and gamified content.

Dugout speaks to ExchangeWire about Brand Safety and Brand Suitability.