Shaun McAllister

Shaun has over 14+ years experience in the media industry. This includes publishing, digital and experiential. He has executive relationships at the largest media agencies, creative agencies and global brands across all verticals.

Starting his career off in National press, he worked for Associated Press and Express Newspapers. Shaun then moved to Mode Media as Head of Programmatic, which at the time was the 4th biggest global destination.  He then joined LoveLive as Sales Director. Here, he headed up their commercial department creating partnerships for brands with music artists which ranged from Madonna, Disclosure, Little Mix to Adelle. Prior to Dugout Shaun was EMEA Sales Director for Copa90. He lead the EMEA agency sales for the business. Whilst there, he was a key part in breaking the mold of how a football business should be built for a millennial digital first football fan.

A serial start-up enthusiast, Shaun has a track record of disrupting the media landscape and specialising in the transformation, development and growth of businesses and their advertising revenue. His relationships enable him to expose media businesses to the very heart of the media landscape.

Due to his experience in both Media, Brand Partnerships and Start-ups, Shaun has a unique perspective on our ever-changing landscape. This allows him to be at the center of winning major brand solutions, whilst running a high performing sales team.