Jono Yates

Jono is a social and branded content specialist. He joined Dugout from his position as Creative Lead at LADbible Group in November 2017.

A pivotal figure in LADbible’s rapid ascent to the biggest publisher in youth media in the UK, he has a vast knowledge of audience behaviours and the nuances of the Facebook algorithm. From implementing digital and social initiatives to producing some of the most viral videos on the internet, Jono has built up a portfolio writing award winning creative for campaigns for the most recognisable brands in the world. He also consulted on the most viewed piece of branded content on Facebook to date.

His work has been recognised at the Cannes Lions Festival and DADI Awards among others. Prior to LADbible, he led the Global Influencer Program at Red Bull in Salzburg.