This exclusive global media rights distributor for the K LEAGUE Sportradar signs partnership deal with Dugout that will see K LEAGUE content distributed across Dugout’s Network.

London, UK – May 8 2020: Sportradar, who holds the exclusive global media rights distribution package with the Korea Professional Football League (K LEAGUE) announced today that it is has signed a deal with Dugout, the world’s leading distributor of premium digital football video content. This multi-year deal will start when the K LEAGUE 2020 season begins in May. It will be on a non-exclusive basis, and the partnership will see K LEAGUE content across Dugout’s embed video products.

The partnership is part of the multi-year exclusive deal which was signed with the K LEAGUE in 2019 that sees Sportradar leading its expertise in broadcast distribution and integrity services. 

Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC, said: “Partnering with Dugout who like us are leaders in their field is a tremendous opportunity to expand the audience and brand of the K LEAGUE. Be it highlights or short form clips, visual moving images still capture the raw emotion which is football and to have Asia’s best reach a global audience is nothing but a win-win for all of us.”

After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now has partnerships in more than 30 countries with K LEAGUE being its latest addition. The leading digital media company distributes more than 2,500 brand-safe, professional videos a month delivering in excess of 400 million views globally and growing.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“The K LEAGUE is growing at a rapid rate with an increasing number of viewers both within South Korea and globally. Over a number of years the league has seen consistent growth in online engagement and we look forward to working alongside K LEAGUE and Sportradar to further this. Existing K LEAGUE fans in over 30 countries will now receive bespoke content delivered through our global publishing partners and through dedicated channels on and via the Dugout App.”

With Sportradar’s industry-leading expertise and experience in handling global rights, the company will work closely with the K League in developing a comprehensive commercial strategy to enhance its global distribution and coverage for its media rights. 

Ms Min Joo Kim, Media Rights Manager, K LEAGUE said:

Since K LEAGUE signed a long-term partnership with Sportradar last year, we are collaboratively looking for opportunities to increase awareness of K LEAGUE internationally.

“Now, we are delighted to announce another partnership with Dugout and look forward to providing K LEAGUE content to over 60 million users through their global presence, which will help us expand into new markets and increase our fanbase globally to fulfil our ultimate goal.”

About Sportradar

Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyse and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved. 

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Sportradar Communications

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

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For media enquiries or more information contact:
Sujit Jasani
Vero Communications