The new partnership will provide exclusive, high quality Celtic F.C content to a global audience of more than 75 million football-loving fans

London, UK – 5th February:

Dugout, the leading football media company, has today announced a new partnership with Celtic F.C, which will see exclusive content from the current 9-in-a-row Scottish Champions shared throughout Dugout’s platforms and its global network of over 110 premium publishers.

Founded in 1888, Celtic is one of football’s most successful clubs having won more than 100 trophies. Playing their football in Glasgow at Celtic Park, the club’s iconic green and white hoops are adored by their huge fanbase and supporter clubs around the world.

Celtic’s greatest season was in 1966-67 when they became the first British team to win the European Cup and complete the first-ever European quintuple. Last season, the club added to its illustrious history securing a world first ‘quadruple treble’ when they completed a clean sweep of the three domestic trophies for the fourth season in a row.

In partnering with Dugout, dedicated Celtic channels have been launched on Dugout.com and on the Dugout app, featuring archive and behind-the-scenes video footage of iconic players from the past and present including Henrik Larsson, Scott Brown,Moussa Dembele and Odsonne Edouard.

Celtic joins a growing global community of more than 125 of the world’s top football clubs, leagues and federations – including Dugout’s founders A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

Dugout’s Co-Founder and SVP, Sebastian Gray, said:

“Celtic is one of the biggest clubs in the world and their passionate and dedicated existing fanbase will now receive greater levels of best-in-class video content to relive the club’s most memorable moments.

“Through our new partnership we will work closely with Celtic to grow their presence globally and attract new fans to follow the iconic club.”

Celtic’s Head of Marketing & Multimedia, Kerry Kennan, said:

“We are delighted to join up with Dugout, a partnership which will help us reach a new audience whilst bringing our existing fanbase an engaging new way to connect with their club.

“Celtic is a truly authentic football club and we have a rich history which we look forward to sharing with football fans around the world.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 125+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

In December 2020, Dugout was acquired by OneFootball reshaping the football digital media landscape by forming the world’s largest owned and operated digital football media business.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282