Dedicated Rangers F.C. channels launched on Dugout.com and on the Dugout app featuring archive and behind-the-scenes video footage of iconic players from the past and present.
London, UK – 12 June 2020: Dugout has today announced a partnership with the globally recognised and iconic Rangers F.C. Crowned Scottish League champions 54 times, Rangers has won more league titles than any other team in the world, and the club now joins the world-leading digital media company, Dugout, to expand its reach internationally.
Founded in 1872, Rangers has a rich football history and hold an enviable record having achieved a domestic treble seven times. The iconic blue shirted ‘Gers’, who are managed by Steven Gerrard, play their football at the historical Ibrox Stadium in front of more than 50,000 passionate fans. Rangers became the first British club to reach a UEFA tournament final in 1961 and have had three further cup final appearances since, with the most notable being a European Cup Winners’ Cup victory in 1972.
By partnering with Dugout, Rangers joins some of the world’s top football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Rangers has a huge global fanbase, with more than 600 supporters’ clubs in 35 countries worldwide, who will now be able to view archive footage of legends, including Paul Gascoigne, Brian Laudrup and Barry Ferguson, alongside behind-the-scenes footage of current stars such as Alfredo Morelos and captain, James Tavernier. This partnership will form part of Dugout’s growing global community of more than 100 clubs, leagues and federations and will enable Rangers to benefit from Dugout’s extensive network of premium publishers.
Dugout Co-Founder and Chairman, Elliot Richardson, said:
“With a record 54 league titles, Rangers is a Scottish football powerhouse and has one of the largest fan bases in the world. We look forward to bringing their fans exclusive digital football content and iconic moments from the past.
“The partnership will support the continued growth of Rangers internationally and will ensure that fans can connect with their beloved club.”
James Bisgrove, Rangers Commercial & Marketing Director, said:
“Rangers is the world’s most successful football club. We are proud of our rich history and continue to strive for improvement in every facet of our football club. Our partnership with Dugout will allow us to engage existing fans across the world together with reaching new audiences.
“We’re confident that Dugout will support our strategy to enhance our global digital footprint as we continue to innovate and set the standard in Scottish sport.”
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.
Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.
Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.
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