Overview

Dugout conceived the idea of creating an incredible virtual of Camp Nou on the Viber app, giving fans an experience like none other, including exclusive access to the first team’s dressing room.

“Fueling the Camp Nou tour excitement with engaging technologies is a direct reflection of how we approach our sponsorship title of Global Innovation and Entertainment Partner. This collaboration will give all fans, not just those who visit the museum, a truly unforgettable experience.”

Djamal Agaoua, CEO, Rakuten Viber

Outcomes

• Increase in Rakuten Viber app downloads.
• Increased retention of users.
• Installation of a permanent stadium tour feature – Wall Ball.
• Provided exclusive access to the FC Barcelona First Team for Rakuten Viber.

The experiential tour brought fans closer than ever before to the inner sanctum of FC Barcelona and even featured a competition where first team players challenge fans to the Dugout Wall Ball Challenge.

“Our ambition is to become Spain’s number one tourist destination and this collaboration will help us achieve this goal, as well as further grow the profile of FC Barcelona around the world.”

Francesco Calvo, Chief Revenue Officer, FC Barcelona