The Seagulls join the world-leading digital platform that delivers bespoke football content directly to fans

London, UK – 27 February 2020: Dugout has today announced a new partnership with English Premier League football club Brighton & Hove Albion who becomes the 99th current Premier League side to join the digital content platform.



Formed in 1901, Brighton & Hove Albion, nicknamed The Seagulls, were FA Cup finalists in 1983 and reached the semi-finals last year. Since gaining promotion from the EFL Championship in 2016/17, the blue and white stripes of Brighton have become a familiar sighting in the Premier League, playing at the American Express Community Stadium. The Seagull’s current squad contains players from 15 different countries, including Brazil, Colombia, Italy and Australia and will now have a new way to connect with fans from all these nations, and more.

Dugout, which was launched as a unique joint-venture by some of the world’s largest football clubs − including Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich, and Juventus. Dugout is the first and only time such football clubs have joined forces to create a stand-alone business. The platform will enable Brighton & Hove Albion to engage with world-wide audiences through high-quality, original and exclusive football content.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“We are thrilled to partner with Brighton & Hove Albion who will join 98 other clubs in providing engaging and bespoke football content for fans. The partnership will look to support their continued growth internationally and will ensure that existing fans have access to great content on and off the pitch.”

 About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, and Real Madrid there are now 99 clubs, National Football Federations and Leagues in partnership with Dugout

Dugout offers exclusive football video content from its member clubs through a central library of more than 55,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies, and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events


Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

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For media enquiries or more information contact:
Sujit Jasani
Vero Communications
sjasani@verocom.co.uk
+44 (0) 7940 375282