Dugout’s unique access to the clubs, coupled with its core capabilities in digital football content production, position Dugout as a one-stop solution for brands to produce brand-safe, fan-focused branded and bespoke content.


  • Integrated offering comprising audience targeting, creative, production and editing as well as distribution network and club access via a DME infrastructure.
  • Dugout’s clubs provide brands with a daily recurring and influential footprint for global but granular and localised activation.
  • Dugout has established production teams to “live” side-by-side club personnel.
  • Dugout is recognised as a business by brands understanding that successful activation in football requires a partner with a deep understanding of the clubs built on trusted, established relationships and reinforced by high standards of execution.

What We Deliver

Account Management
Dugout’s team will provide the highest level of client service – from its global offices in Asia to the UK. The Dugout business comprises of teams of sports marketing specialists, providing the highest level of client service – day-to-day support, collaboration, project management and reporting, thought leadership, agility and entrepreneurialism.

Dugout’s unrivalled understanding of fan culture, coupled with our knowledge of the football business landscape, means the campaign we will develop for you will meet and surpass your objectives.

Dugout’s relationship with the world’s biggest clubs, federations and leagues gives us the gravitas required to deliver your campaigns. Understanding how football clubs work, how the cadence works, gathering trust of the players and their environment, briefing and delivering what is expected efficiently and effectively during filming without noise or fuss.

Dugout’s in-house team of video editors and designers both in region and at a global level will create best-in-class content & creative. We also place team members directly into the clubs themselves, (DME’s – Digital Media Editors).

Dugout’s in-house production team manages the entire process, from pre through to post. This ensures consistency and quality control for you throughout, keeping brands and their strategic objectives at the heart of everything we do.

Dugout’s unparalleled access-all-areas relationship with clubs will make executing normally challenging campaigns a seamless experience. Our partnerships with clubs provides additional value add in the form of extra filming opportunities and access.

With a specialist in-house delivery division, Dugout will ensure all content, activations, hospitality programmes and events are delivered to a world class standard.

Content Access
Dugout will produce original content, locally and globally and will continue to work with the club, who also shoot video exclusively for Dugout and give access to all archive footage; something which will be totally at your fingertips.

Lead Generation
Dugout’s unique understanding of the football fan, partner clubs, publisher network, and Events has enabled us to run successful registration and lead-generating campaigns through our unique Competition Desk and participating partners. We will generate high-quality leads in a way which is globally GDPR- compliant.

Club Relationships
Dugout is the only media company in the world owned by 10 of the world’s biggest clubs, and partners with an additional 78 clubs, federations and leagues. We have contracts to deliver further assets and access to your existing portfolio.

Dugout’s extensive third-party network will provide you with the onsite, local support required to deliver wide-ranging events, activations and hospitality programmes. Notable examples include the Kia UEL Trophy Tour and in-store campaigns for 3.

Dugout is platform-agnostic and will distribute your content on all its major platforms, including Apple TV and Amazon Fire TV. We will work with brands and Platform / OTT providers to commission or license exclusive content created by Dugout Originals.

Case Studies