Dugout’s content is video only. As a result, Dugout offers curated inventory that is both high-quality and rights cleared from the biggest football clubs in the world.


Dugout works with advertisers to identify content, clubs and audience profiles to maximise the return.

Dugout’s content educates and entertains users through global football content collections that are curated around key themes, moments and more. These content curations are held in playlist (boxsets) based around these themes.

Dugout uniquely offers premium slots and packages to advertise not only against single videos but also against entire boxsets.


The opportunity that this presents to advertisers is the chance to advertise directly against a variety of different real estates – from single players and clubs within key markets to Dugout’s most engaging video content from Dugout’s best performing boxsets.