Sport Boys become the latest club to partner with Dugout, launching dedicated channels on the Dugout App and on

London, UK – 10 September 2020:  Today, leading digital media company, Dugout, has announced a new partnership with Sport Boys, giving the Peruvian club access to Dugout’s network of more than 110 premium global publishers..

Founded in 1927, on Peru’s day of independence, Sport Boys is one of Peru’s oldest teams and has a rich history in the Primera División, winning six league titles. Nicknamed Los Rosados or The Roses, the “Boys” play in an iconic pink strip, recognisable across the world. Sport Boys boast a dedicated fanbase with “La Familia Rosada” filling out the 15,000 capacity Estadio Miguel Grau in Callao. These loyal fans will now have access to their club’s best moments via Dugout’s exclusive archive of behind-the-scenes videos and high-quality match footage. 

Sport Boys joins some of the world’s biggest football clubs by partnering with Dugout, including founding members A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.Dugout achieved more than 1.84 billion views on its website and networks last year and tapping into this audience will help Sport Boys reach new fans across the world, boosting the club’s international profile. With a new dedicated Sport Boys channel on the Dugout App and, the devoted supporters of Los Rosados will now have a new way to engage with their beloved club.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Partnering with Sport Boys, a historic Peruvian side, continues to build our presence in South America and connects fans in the region with even more high-quality football content. Our new partnership will expand the global footprint of Sport Boys and introduce Los Rosados and their iconic pink strip to new fans all over the world.”

Sport Boys General Manager, Johan Vásquez, said:

“We are delighted to be partnering with Dugout and join the impressive list of clubs already with channels on the App and website. We have a loyal fanbase within Peru and we hope this partnership will allow us to connect with La Familia Rosada whilst also extending our reach within South America and across the world.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
Ph. +44 (0) 7940 375282