New partnership to grow Brazilian club international fanbase by sharing top goals, highlights and archive footage of iconic players.

London, UK – 21 January:

Dugout, the leading football media company, has today announced a new partnership with Brazilian club Palmeiras which will see exclusive and bespoke content shared via Dugout’s global network of more than 110 premium publishers.

Founded in 1914 and one of the most successful clubs in South America, Palmeiras has one of the largest fanbases in the region, and the club’s iconic stadium, Allianz Parque, is regularly packed full of more than 40,000 passionate fans. Alongside Palmeiras’ international fans, these supporters will now be able to view high-quality video content of the club’s greatest goals and behind-the-scenes footage from Brazilian legends including Rivaldo, Marcos, Roberto Carlos, Cafu, Gabriel Jesus and Felipe Melo viadedicated channels on, the Dugout app and its global network of premium publishers.

By partnering with Dugout, Palmeiras joins more than 125 of the world’s top football clubs, including founders A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, to share world-class content to Dugout’s global audience of more than 75 million.

Dugout Co-Founder and SVP, Sebastian Gray, said:

“We are delighted to welcome one of Brazil’s most successful clubs and look forward to collaborating with Palmeiras to support the club grow their presence in all corners of the world.

“Brazil is home to some of the most passionate football fans on the planet and we are excited to bring these fans increased levels of high-quality, exclusive and engaging digital football content.”

Palmeiras Executive Director, Roberto Trinas, said:

“This is an exciting partnership for our club and forms an important part of our long-term strategy. This partnership will ensure we can grow our international presence and reach new fans globally.”

Notes to Editors

About Dugout

Since being launched in 2016 by a collective of the world’s biggest football clubs including Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, Dugout has partnered with more than 125 clubs, National Football Federations and leagues around the world. These collaborations help educate, engage and grow digital fanbases via a global network of more than 110 premium publishers.

In December 2020, Dugout was acquired by OneFootball reshaping the football digital media landscape by forming the world’s largest owned and operated digital football media business.

Using current and archived footage, Dugout continues to create and distribute more than 3,500 brand-safe, professional videos delivering 400 million views globally a month – a figure that carries on growing.

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Sujit Jasani
Vero Communications 
+44 (0) 7940 375282