Dugout strengthens presence in Central America with Nicaraguan powerhouse and CONCACAF record holder.
London, UK – 23 April 2020: Dugout has today announced Real Estelí FC as the newest team to partner with the world-leading digital media company to share high-quality and exclusive football content via Dugout.com and its global network of publishers.
Nicknamed ‘El Tren del Norte’, or ‘Train of the North’, owing to their location in the northern region of Nicaragua, Real Estelí FC is one of the most successful and well-supported clubs in Central America. Playing in the top-tier of Nicaraguan football, the Liga Primera, Real Estelí FC has 17 national championships, which is the second-best record within the country. Dominating Nicaraguan football in recent years, ‘El Tren del Norte’ broke a CONCACAF record by winning eight consecutive championships from 2006 to 2014.
The Central American side join some of the world’s top football clubs on Dugout, whose founding members include A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.Dugout achieved more than 1.84 billion views on its website and networks last year and will enable Real Estelí FC to increase its visibility internationally through a dedicated channel on Dugout.com and on the Dugout app.
Dugout Co-Founder and Chairman, Elliot Richardson, said:
“We already have a presence in 238 countries and territories and this partnership with Real Estelí FC is another step towards our goal of bringing football content to all corners of the world. Real Estelí FC has one of the largest fanbases in Central America, and we are excited to share new football content with these passionate supporters.”
Helmuth Hurtado, President of Real Estelí FC said:
“We are a powerhouse of Nicaraguan football having won the league title a record 13 times since 2002. Our partnership with Dugout will allow us to engage existing fans and reach new ones to reflect our success from on the pitch in our digital presence.”
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.
The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.
Using current, archived and real-time footage, Dugout creates and distributes over 2,500 brand safe, professional videos a month to over 60 million engaged fans globally.