Neymar & Dugout: Revolutionising Breaking Transfer News With Exclusive, Intimate, Behind-The-Scenes Content

Dugout has once again cemented its position at the forefront of football publishing by partnering with Paris Saint-Germain to create and distribute exclusive footage of Neymar Jr’s world record transfer from FC Barcelona to the Ligue 1 club.

In a revolutionary way of breaking transfer news, Dugout offered fans unseen and intimate behind-the-scenes access, ahead of any other film crews, to the biggest transfer in history. Dugout’s cameras were closer to the Brazilian than any others, which gave fans an intimate insight to the human behind the transfer. Dugout exclusives included the reveal of Neymar’s PSG squad number with his first shirt printing, first-hand access to his first meeting with the PSG president, as well as his unveiling to the PSG faithful at Parc Des Princes.

Exclusive footage was shared globally to over 1 billion people with more than 75 publishers embedding Dugout’s video content in Neymar news. These exclusive videos received 1.4 million page views on Dugout.com, and 14 million impressions on social media – a record for Dugout content so far. As a result of the exclusive content, Paris Saint-Germain has also been the number one club on Dugout in terms of page views in the last month.

Elliot Richardson, President of Dugout said, “We are very proud to have worked with Paris St Germain last week to produce something special together. What sets Dugout apart from other digital platforms is the relationship we have with our partner clubs and players. Dugout provides them with a space to showcase their best content and works with them to create exclusive, behind-the-scenes content for a new generation of football fans. Modern football fans have grown up immersed in social media, and they now expect to see every detail of a player’s life.

“Whilst all the mainstream news is about the fee, we know that fans crave that intimate, ‘human’ side of a transfer which is rarely broadcast. That’s where, with our unique club and player relationships, we’re able to carve out these opportunities. PSG think very innovatively about digital content, and as we have a strong relationship with them already, they decided the Neymar opportunity naturally made sense for their Dugout channel. Many more of our partner clubs are adopting the same approach and we look forward to more of these types of events in the future.”

Dugout has already signed up 60 of the world’s biggest clubs as partners, 1 federation and 1 league – including A.C. Milan, Arsenal F.C., Chelsea F.C., FC Barcelona, FC Bayern Munich, Juventus, Liverpool FC, Manchester City FC, Paris Saint-Germain and Real Madrid CF – as well as over 100 of the world’s best-known footballers.