- Create a unique territory within the UEFA Europa League (UEL) landscape, allowing Kia to build greater affinity with the modern football fan.
- Maximise its activation of key UEL sponsorship assets to fully leverage the partnership in an exciting way.
- Create engaging UEL content using Clubs, players, and legends (outside of the official UEL partnership).
- Infiltrate the UEL fans’ week (not just the matchday) in an authentic way.
- Execute a bespoke content strategy and production schedule, including activating Kia’s official UEFA Europa League rights: Official Match Ball Carrier and UEL Daily Fantasy.
- Deliver exclusive content strands and create a ‘Kia-owned’ content platform
- Film, edit and deliver 31 unique episodes per season.
- House all content on
the Kia Home of Football platform,
driving engagement with Dugout’s global audience.
- Ensure Social media
promotion on Dugout, players and Kia local
- Deliver across all 23 Kia global markets.
Key Stats to Date
- 1.5M views on Dugout channels.
- Over 15M views on Kia channels.
- Over 15% competition rate across all content.