Digital media company Dugout signs deal with Polish publishing giant to bring premium video content to its websites.

London, UK – 16 June 2020:  Global digital media company, Dugout, has announced a partnership with WP SportoweFakty (owned by Wirtualna Polska), and will supply premium football video content to Poland’s leading digital publisher.

The deal gives WP SportoweFakty access to Dugout’s unrivalled collection of archive and behind-the-scenes premium video content from more than 100 top football clubs, national football federations and leagues. Its editorial teams will be able to use Dugout’s video library to complement written content across its websites, and engage with football fans in an enhanced way.

WP SportoweFakty is the most popular sports website in Poland, and the deal with Dugout will help reinforce its sports credentials with this domestic audience, but also reach a wider regional readership – particularly with the Polish diaspora in neighbouring countries. The partnership will bring Dugout premium video content to the Polish audience, and represents a significant step in the region for the business. 

Dugout is co-owned by some of the world’s largest clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. It distributes more than 2,500 brand-safe, professional videos a month with more than 1.84 billion views in 2019 across Dugout.com and its network of more than 85 publishers globally.

Sebastian Gray, Co-Founder and SVP at Dugout said of the partnership:

We’re thrilled to announce this partnership with WP SportoweFakty, Poland’s leading publisher and a very popular source of football news and entertainment for the country’s fans. 

“We will continue bringing the world’s finest football moments to fans in the region at such a critical juncture for the sport, as we emerge from lockdown and live games begin again.” 

Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content. Through Dugout’s team of editors, a partner club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world. Once published to the club’s Dugout library, the video is distributed across all of Dugout’s owned-and-operated platforms and embedded network of premium publishers globally, reaching a qualified digital football audience.

Michał Chabas, Managing Director of Sport Department at Wirtualna Polska said:

We were won over by Dugout’s football pedigree and also its data-driven approach. This partnership will satisfy the huge demand for international football content among our audience, and also allow fans to follow the careers of Poland’s most beloved players around the globe.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. 

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

About Wirtualna Polska

Wirtualna Polska is a technological holding group involved in media, advertising and e-commerce business. It owns the WP Home Page and operates specialized topical websites such as money.pl, WP SportoweFakty. In the e-commerce sector, WP operates in the areas of travel, fashion, interior and house design, financial services and automotive. According to a Gemius/PBI survey, 21.1 million real users used WP’s online products in April 2020.

WP SportoweFakty is the most popular sports website in Poland. Every day presents the most important information from the country and the world, reports, comments and interviews. According to the Gemius/PBI study, in April 2020 the website was visited by 5.7 million real users.