London, UK – 13 October 2020:  Mexico’s leading sports publisher will now feature Dugout’s behind-the-scenes and archive football content.

Dugout has today announced a new partnership with Mediotiempo which will see Mexico’s leading sports publisher incorporate Dugout’s full suite of products into its editorial platforms. 

With a strong focus on both domestic and international club football, Mediotiempo will now share Dugout’s extensive library of engaging archive and behind-the-scenes video content to more than eight million monthly unique users via the Dugout Embed Player. 

Mediotiempo’s free-to-access sports publishing digital platforms have a dedicated and committed audience throughout North America and continues Dugout’s growth in the region. The new collaboration follows recently announced partnerships with influential North American media companies Sports Illustrated, beIN SPORTS North America and Fanatiz, and Mexican football club, Tigres UANL

Founded in 2016 as a unique collaboration between 10 of the world’s biggest football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries.  

Dugout Co-Founder and Chairman, Elliot Richardson, said:

 “Extending our presence in North America is a key area for growth and through this new collaboration with Mediotiempo we will provide the region’s passionate fanbase with new levels of high-quality football content.We are consistently seeing our engagement levels grow and, as the new seasons get underway, we look forward to bringing Mediotiempo’s audiences closer to the world’s best teams.” 

Agustín Martínez de León, Product Director, Mediotiempo, said:

“Our audience passionately engages with Mexican and international club content and this collaboration with Dugout ensures they will be brought even closer to their favourite teams and players through Dugout’s exclusive behind-the-scenes and archive content.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 406 million views globally a month and growing. 

Visit and (corporate site) for more information and download the app here:

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
Ph. +44 (0) 7940 375282