On the 31st anniversary of their first Copa Libertadores championship victory, Atlético Nacional has become the latest club to join Dugout to distribute content globally.
London, UK – May 31 2020: Global media company, Dugout, has today announced a new partnership with Colombian giant, Atlético Nacional, marking the 31st anniversary of the leading Colombian club’s first Copa Libertadores title. The partnership will give fans of Los Verdolagas (The Green-goers) greater access to bespoke video football content which will now also be shared with Dugout’s global audience of 60 millions fans.
Atlético Nacional has a strong footballing heritage having appeared in every first division tournament in Colombia’s history. With 16 league titles, alongside four Copa Colombias and two Superliga Colombianas, the Medellín-based powerhouse is Colombia’s most successful Championship winning side. The club has also made an impact outside of Colombia, it has won 7 international titles punctuated by Copa Libertadores championships in 1989 and 2016. This success earned Atlético Nacional global recognition, with the International Federation of Football History & Statistics ranking Los Verdolagas as the world’s best football club in 2016.
Fans will now be able to viewhigh-quality, original and archival football content on Dugout’s app and website, building an even deeper connection with their favourite club.
By partnering with Dugout, Atlético Nacional join some of the world’s top football clubs – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – inusing Dugout’s extensive network of over 85 premium publishers to share content to their existing fans, whilst also expanding its reach across the globe.
Dugout Co-Founder and Chairman, Elliot Richardson, said:
“Atlético Nacional is one of the biggest clubs in South America and an important signing for Dugout in our long-term strategy in the region. Atlético Nacional has a huge fan base and we are pleased that we can now give them access to the best action from on and off the pitch.
“We are currently delivering 400 million views globally and high-profile club signings such as this will enable us to continue to grow this figure as we continue to bring high-quality, football content to every corner of the world.”
Ricardo Zapatero, Marketing Director of Atlético Nacional said:
“This is an exciting moment for our club as we now sit alongside some of the biggest clubs in the world and we are glad that we can bring our amazing fans a new way to engage with their favourite players. We are proud of our club and our strong international appeal and look forward to working with our new partners at Dugout to grow our global profile.”
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.
Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.
Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.
For media enquiries or more information contact:
Ph. +44 (0) 7940 375282