Fans will gain access to exclusive content behind a simple 3-step registration, login, and account self-service solution powered by Strivacity Fusion.

London, UK; 10 December 2020:

Dugout has, today, announced the launch of its new Premium service providing the leading football media company’s global fanbase with exclusive content and its partner network with unrivalled insights into the modern football fan.

Dugout’s global audience will have access to the Premium service via, the Dugout App and the Embed player – currently hosted by more than 120 of the world’s premium media publishers including Sports Illustrated, Le Figaro, beIN, The Independent, Bild, O Globo and Kooora.

With only three clicks and registration completely free of charge via its customer identity management partner Strivacity, fans will be able to view exclusive premium content from its partners including in some territories full live matches. Theincreased volume of video content available will enable publishing partners to provide a more personalised experience and supplement Dugout’s existing behind-the-scenes and archive footage.

Incorporated within Dugout FanPro™, the company’s unique fan profiling platform, this Premium content offering will provide Dugout’s partners with a comprehensive, start-to-finish user journey, tracking fans’ consumption patterns and viewing behaviours. Brands and advertising partners will have access to unrivalled data-led insights with enriched fan profiles – paired with individual IDs – to underpin targeted placement of content campaigns.

The launch of the new Premium service supports recent findings from Dugout’s ‘Navigating Video: Monetization, brand safety and data-driven strategies in a post-cookie world’ report, conducted in conjunction with Digiday. When asking publishers, agencies and brands about their views on the state of video, 94% of publishers and 90% of advertisers are actively considering contextual targeting options following recent efforts to phase out third-party cookies – reinforcing the relevance of Dugout’s FanPro™ and Premium products.

Sebastian Gray, Co-Founder, Dugout, said:

“Our new Premium offering will provide new, unique and unrivalled insights into the modern football fan, enabling our global partners to make strategic and informed decisions. Our unrivalled insights will provide a more rounded picture of fans’ viewing patterns and behaviours to increase engagement opportunities across all of Dugout’s touchpoints.

With only three clicks, fans throughout our ecosystem will get even closer to their favourite teams, while clubs and publishers will gain a new level of understanding of their fanbase and readership.

FanPro™ and Premium will allow Dugout to connect multiple experiences and enrich user profiles providing strengthened, contextual data for our partners to accurately place branded content campaigns in highly relevant environments.”

Keith Graham, Co-Founder & Chief Operating Officer, Strivacity, said:

“Strivacity is excited to partner with an international organization like Dugout, helping them to connect fans to premium content and deliver it globally in a secure, compliant way. This will be a fantastic experience for fans, and a great opportunity for Dugout and its partners.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand-safe, professional videos delivering 400 million views globally a month and growing.

Visit and (corporate site) for more information and download the app here:

About Strivacity 

Strivacity securely connects brands to their customers, paving the way for profitable lifetime relationships built on loyalty and trust.

Strivacity provides simple and secure customer registration, adaptive multi-factor authentication, as well as privacy and consent management controls across all relevant digital channels. It provides customer and market insights and easily integrates with existing customer management and marketing solutions. Ready built components, well documented APIs, and easy to use SDKs built around customer-dedicated cloud services ensure quick time to value.

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications 
+44 (0) 7940 375282