New product enables brands to activate club sponsorships through Dugout’s unique relationships with fans, publishers, clubs and advertisers.

London, UK – 20 October 2020:  Dugout has today announced its newest product, Dugout Boost, providing brands with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world’s leading football clubs.

Utilising multi-dimensional data and audience segments generated by the recently launched Dugout FanPro™ product, Boost is a new solution to amplify and guarantee media exposure for sponsorship activations throughout Dugout’s ecosystem.

Dugout Boost ensures greater ROI for clubs and sponsors as campaigns are contextually targeted to reach bespoke audiences of engaged football fans via Dugout’s global network of more than 110 premium media publishers including, Sports Illustrated, Le Figaro, The Independent and Bild.

Brands and sponsors will benefit from significantly higher engagement levels with Dugout campaigns achieving video completion rates of 69% – a 41% increase compared to the average 28% across major social media platforms.

With more than 85 million fans engaging monthly with Dugout’s content, the new sponsor-focused product will enable brands to make more meaningful connections via easier access to this established and interested audience. The insight-led approach will drive sponsorship value with Dugout offering a full marketing service from creative conception through to campaign execution and distribution.

Boost becomes the latest offering from Dugout, which was launched in 2016 by some of the world’s top football clubs including A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand safe professional videos a month, and receiving more than 400 million views globally.

Jamie Wilson, Chief Commercial Adviser, Dugout said:

“Dugout Boost provides a new mechanism for sponsorship activation allowing clubs to generate additional revenue streams by utilising our unique position at the epicentre between clubs, media publishers and brands to reach highly relevant audiences.

“Clubs and brands are increasingly seeing limitations with the impact of their campaigns across social channels, Dugout Boost allows them to go beyond social to reach our global audience of highly engaged football fans.”

Dídac Lee, Board Member responsible for the Digital Area, FC Barcelona, said:

“Working alongside Dugout enables us to provide our partners with a highly effective way to activate and add value to their sponsorships. Dugout’s ability to understand, implement and achieve our partners’ campaign goals is an asset to our partner management strategy.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
Ph. +44 (0) 7940 375282