New partnership with Brazilian side revealed to share exclusive, behind-the-scenes and archive content with fans.
London, UK – 30 April 2020: Leading digital media company, Dugout, has today announced that Coritiba FC has become the latest team to launch dedicated channels on Dugout.com and on the Dugout app.
Playing their football in Brazil’s Série A, Coritiba FC were the first club from state of Paraná to pick up a national title when they won Brazilian championship in 1985 and to have competed in both main continental competitions – the Copa Libertadores and the Copa Sudamericana. Founded in 1909, Coritiba FC, is the oldest football club in the state of Paraná and play their home matches at the Couto Pereira stadium. Also known as the ‘Coxa Branca’, they have been crowned state champions an impressive 38 times.
Having previously produced stars of the Brazilian game including former captain of the Brazil national team, Alex, and local hero Dirceu Krüger, Coritiba FC become part of Dugout’s growing global community that now includes more than 100 of the world’s biggest clubs, leagues and federations.
The Brazilian side follow some of the world’s top football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid and will now be able to benefit from Dugout’s extensive network of premium publishers to increase the reach of its content globally.
Dugout Co-Founder and Chairman, Elliot Richardson, said:
“Coritiba FC is a historic and well-respected club and we look forward to helping increase their fan engagement by sharing exclusive video content with their fans. South America has been a priority region for Dugout in terms of our long-term strategy and this signing ensures we continue to grow our presence throughout the region.”
Coritiba FC Marketing Director, Rafael Saling, said:
“Dugout will bring more value to the club. We want to have more engagement with our fans and to grow Coritiba’s brand around the world. Our local fans will have access to top quality and engaging content and this partnership will provide a new source of revenues for the club.”
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.
Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.
Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.
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