Global digital media company Dugout signs deal with sports and entertainment subsidiary beIN SPORTS North America – giving US and Canadian fans access to additional premium soccer video content.

London, UK – 17 September 2020: Global digital media company, Dugout, has announced a partnership with beIN SPORTS North America – part of international sport and entertainment giant, beIN MEDIA GROUP. The deal will bring the world’s finest soccer moments captured on video to fans across the US and Canada.

beIN SPORTS North America will take Dugout’s Embed player and gain access to Dugout’s extensive video library in the US and Canada. This will include 3,500 videos generated by Dugout’s production team each month, in addition to tens of thousands of pre-existing archive videos. Dugout’s partnerships with over 120 soccer clubs around the globe will also provide beIN SPORTS North America with live-streamed content such as pre and post-match interviews and training session updates, along with other non-match footage from the archives. This vast video library will add a new dimension to beIN SPORTS North America’s existing world-class soccer coverage.

beIN SPORTS North America holds the rights to multiple high-profile international soccer leagues and competitions including LaLiga, Ligue 1, Turkish SüperLig, Copa Libertadores and Copa Sudamericana. The deal with beIN SPORTS North America will therefore expand the reach of Dugout’s 500 brand partners to new highly engaged audiences in a contextually relevant premium publisher environment.

Elliot Richardson, Chairman and Co-founder of Dugout said of the partnership:

“We’re extremely pleased to announce a partnership with such a high profile and well-regarded global publisher that has established deep roots with North America’s dedicated soccer fanbase. beIN SPORTS’ audiences will gain access to hours of archive footage in addition to Dugout’s live-stream product, which work together to give audiences that electric feeling of being at the games, while having additional off-limits footage to provide a fuller fan experience.”

 Juan Di Polo, Senior Digital Director at beIN SPORTS North America commented:

“The partnership with Dugout unlocks a wealth of extraordinary soccer footage for North American fans. Our loyal viewers are always hungry for new forms of entertainment and unique ways to engage with the game they’re passionate about. Working with Dugout furthers beIN SPORTS’ mission to be a destination for world-class sports content and we are glad to offer even more of this content to our growing fanbase through this partnership.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via over 110 premium global publishers.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos a month delivering 406 million views globally a month and growing.

About beIN SPORTS North America

Launched in 2012, beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT, and free English-language network, beIN SPORTS XTRA. 

A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from LaLiga, Ligue 1, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Coupe de France, Turkish SüperLig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news and in-depth analysis of all the top leagues from around the world. 

In addition to soccer, beIN SPORTS serves as a haven for fans of  wrestling, mixed martial arts (MMA), skiing and handball, among others. Through beIN SPORTS CONNECT, authenticated subscribers in the U.S. and DTC Pay subscribers in Canada can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on their computer, tablet or smartphone. Fans can also experience live high-quality sports properties for free via beIN SPORTS XTRA. This includes season-long access to XTRA soccer matches, XTRA combat sports, XTRA adventure sports, XTRA original studio productions, and a robust library of historically relevant sporting events. For more information, visit and