As the industry reacts to the eradication of third-party cookies for targeting, the appetite for first-party data increases. This puts publishers in a strong position — provided they have sufficient access to audience data and analytics on engagement, shares and views for video. When they do, they can monetize that resource, providing brands with the right audience and a trusted environment in which to invest.
To identify the challenges brands, publishers and creators have to resolve in order to take advantage of data-driven video strategies, we surveyed the Digiday audience to find out their plans, tactics and solutions.
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"By packaging video for advertisers across fragmented markets and platforms at scale, we have grown our video ad revenue by 120 percent globally."
"As we enter the so-called 'streaming wars' this year, it's likely we're going to see more creative and interesting ways for brands to use VOD and OTT platforms"
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.
Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.
Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing.