Singapore, 20 November 2020:

Global digital media company, Dugout, has announced a partnership with BOLT.Global, an interactive media ecosystem, to meet the ever-increasing demand for premium football video content in South Asia and Africa.

The collaboration will provide BOLT.Global with access to Dugout’s vast library of behind-the-scenes and archived footage from over 120 partner football clubs worldwide, as well as national leagues and federations. This will include 3,500 brand-safe videos generated by Dugout’s production team each month, thousands of pre-existing archive videos, and content including never-before-seen pre and post-match interviews, training session updates, and other non-match footage. BOLT.Global provides an aggregation and monetisation platform for content creators – giving them visibility across mobile, web and TV, allowing them to interact directly with their audience, and reward users for engaging with content. Thanks to the new partnership, it will deploy Dugout content on its platforms BOLT+ (live streaming platform) and BOLT X (Digital Asset Wallet) across iOS, Android and connected HiSense TVs to over 14 million users in South Asia and Africa. The partnership will expand the reach of Dugout’s 500 brand partners to new, highly-engaged audiences in this fast-growing media ecosystem. 

Mark McFarlane, GM, APAC, Dugout said of the partnership:

We are delighted that this new agreement with BOLT.Global will allow us to deliver international football content to a rapidly-growing audience of passionate football fans in South Asia and Africa. BOLT.Global’s innovative use of technology to bring audiences together makes it a well-suited partner for Dugout’s data-driven and creative approach, allowing us to marry engaged audiences with first-rate football video footage.”

Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content. Through Dugout’s team of editors, a partner club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world. Once published to the club’s Dugout library, the video is distributed across all of Dugout’s owned-and-operated platforms and embedded network of premium publishers globally, reaching a qualified digital football audience. 

Jamal Hassim, Founder and CEO of BOLT.Global said:

“We are excited about the collaboration and agreement with Dugout. In Dugout we are bringing onboard the BOLT+ platform, an industry-leading content aggregator and creator. Our audiences will no doubt enjoy the variety and quality of premium football content being served by Dugout. We aim to use BOLT X Wallet and BOLT Token to drive not just viewership of the Dugout content but also engagement with it. BOLT.Global will also work with Dugout on tentpole event-driven campaigns and content creation.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

About BOLT

BOLT.Global is a blockchain based live content ecosystem that launched in 2017. BOLT.Global streams live video and audio channels on its BOLT+ content platform, utilizes the BOLT Token to monetize content engagement on BOLT+ and the BOLT X Wallet for our Community to store their Tokens safely. Content creators and streamers host and stream their content from all genres on BOLT+ to create greater engagement around the content and monetize more effectively.  

The BOLT.Global ecosystem now has a global community of 14 million users and is growing rapidly in Asia, Africa, Western Europe and North America.