Dugout adds to senior team with Wilson to lead the commercial strategy for the digital media company.

London, UK – 06 May 2020:  

Dugout, the world-leading football digital media company, is pleased to announce the sports and media consultancy The Value Xchange has been appointed to oversee Dugout’s global commercial strategy working closely alongside the platform’s club, publishing and advertising partners. Jamie Wilson, a director of The Value Xchange, is acting as Chief Commercial Adviser for Dugout, based in London. 

Wilson will oversee the commercial, advertising and publisher partnerships strategy, leading on growing Dugout’s global video views, with the platform currently sharing more than 2,500 videos a month directly to fans on Dugout.com and via Dugout’s Embed network of premium publishers.

Wilson has considerable experience in sport and media as a Director of The Value Xchange, a consultancy specialising in sports, media and entertainment marketing working with brands and rights holders to drive value through digital content, whilst ensuring value from sponsorships and partnerships is maximised. 

Previously, Wilson spent eight years as Executive Vice President of Media EMEA for digital sports content and media group Perform. Whilst there, his work included brokering global publisher partnerships and exclusive representation deals with rights holders.

He will use this experience to enhance the commercial performance of Dugout, the world-leading media company owned by some of the world’s biggest football clubs including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Wilson will assist Dugout in its mission to help football clubs engage their audiences and expand their reach via a premium global network of more than 75 publishers

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Jamie has a breadth of experience in sports business, and he will be vital in taking Dugout to the next level. We are delighted to announce him as our new signing. We are currently seeing an unprecedented growth of interest in our Embed player which Jamie will play a key role in developing.”

The Value Xchange Director, Jamie Wilson, said:

“It’s fantastic to be working with Dugout and lead the commercial strategy for a world-leading digital media company. It’s both a busy and exciting time as engagement levels are at a record-level and with the launch of the new Boost product around the corner.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282