Leading club-owned media company, Dugout, launches live behind-the-scenes and esports content streams to increase foothold in global football market.

London, UK – 18 June 2020:  Dugout has today announced the launch of a live-stream broadcast offering to further strengthen the company’s leading place within the football media marketplace.

At a time when football fans have been starved of content, the launch of a new live-streaming offering will deliver premium, high-quality behind-the-scenes and esports content in an innovative and accessible way to Dugout’s 90+ global publishers and their 350m football fans.  Featuring pre and post-match interviews, live action from the training ground and off-field activities, live-streams from Dugout’s partner clubs, federations and leagues, will complement the company’s existing and extensive archive video library.

Dugout’s inaugural first live-stream event saw Manchester City’s eSports charity tournament, featuring players Sergio Agüero, Oleksandr Zinchenko, Georgia Stanway and Ellie Roebuck, as well as esports players Ryan Pessoa, Shellzz and FaZe Tass, broadcast to a global audience. The broadcast was streamed live across Dugout’s publishing partners in Europe, APAC and South America including, The Independent, Corriere Dello Sport, WP Media, Tuttosport, Football Tribe and Ole.



As part of the English Premier League’s return, Dugout also brought fans closer to the action than ever before streaming content from Arsenal’s pre-match build up ahead of their match against Manchester City.

Since launching in 2016, Dugout has developed an established football media company occupying a unique position within the market. Using current, archived and now live content, Dugout creates and distributes over 3,000 brand safe, professional videos globally a month working closely alongside football clubs, publishers, advertisers and brands.

This new live-stream offering continues to support Dugout’s publisher network in creating new, engaging and innovative fan experiences combining Dugouts rich video library and now live content with their quality editorial.

Dugout Chairman and Co-founder, Elliot Richardson, said:

“We have been looking to launch our live-stream offering for some time and we believe now is the perfect opportunity. In recent months we have kept football fans connected through our extensive library of high-quality football footage and, as football returns, we now have the opportunity to bring fans closer to the on-field action. Whether this is live-footage of clubs training or clips from players’ daily lives off the pitch, we will be working closely with our clubs and publishing partners to share a new and innovative live broadcast offering. 

“Esports continues to command increasing amounts of popularity with engagement rates rapidly increasing and this is an area we will be expanding through our new live-stream offering. Our launch event with Manchester City was streamed by millions globally and justified our decision to introduce a new innovative aspect to our business.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,000 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282