Dugout has today announced a Partnership with Relevent Sports, the founder and operator of the International Champions Cup (ICC), to be the tournament’s exclusive global content production partner this summer. The ICC sees the world’s best teams competing against each other across the US in exclusive pre-season fixtures.
Dugout’s expert videographers will accompany the participating teams (FC Barcelona, Real Madrid, Manchester United, Manchester City, Tottenham Hotspur, A.S. Roma, Juventus and Paris Saint-Germain) around the tournament, and will be fully embedded within their camps to capture all the best behind-the-scenes footage from training and inside the dressing rooms.
Working with the ICC, Dugout will create exclusive original video content for the tournament organisers, as well as their sponsors and affiliates.
The Dugout crew will also be present at stadia and fan parks across the US, soaking up the best of the atmosphere at this summer’s premier club competition. As part of the partnership, the ICC will have a dedicated channel on Dugout where users will be able to follow all the action and excitement as the tournament progresses.
Elliot Richardson, Chairman, Dugout said: “We’re delighted to be partnering with the ICC this summer. Dugout fans around the world want their daily view of exclusive, behind-the-scenes content from the world’s best clubs and players in the number one pre-season tournament.
“With access to hotels, team planes, training sessions and more, our users will be able to enjoy Dugout’s unique brand of videos throughout the ICC tournament – giving fans unparalleled exclusive access to the clubs and players taking part.”
Charlie Stillitano, Chairman of Relevent Sports, said: “Since the ICC was launched in 2013, the tournament has attracted the biggest clubs in world football – bringing the best of the beautiful game to the US. The success of Dugout has shown that football is a truly global game, and we’re really excited to be able to showcase the best of ICC to fans around the world.”
Coverage on Dugout commenced on Sunday 9th July with the International Champion’s Cup taking place in venues across the US from today to Sunday 30th July.
ICC tickets are available at InternationalChampionsCup.com.
You can visit the ICC’s Dugout page here: https://dugout.com/icc
Meanwhile, Dugout has also announced the signing on of FC Schalke and Valencia, two of the biggest clubs in Spain and Germany, this week.