The two leading digital platforms announce first-of-its-kind video content sharing partnership.

London, UK – 15 April 2020: Dugout has today announced a new video content partnership with Chinese digital platform, PP Sports.

Using the latest technological advancements and working effectively in collaboration and across national boundaries with China for the first time, this unique partnership in digital sport will help meet the ever-increasing demand for football content from fans in China.

With football leagues across much of the world currently suspended, Dugout, the world’s fastest growing football content business co-owned by 10 of the largest clubs – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – and Chinese sports power house PP Sports, will be working together to keep the reported 300 million football fans living in China connected to football by delivering bespoke Mandarin-language content.

Unified by a shared love for football, the first-of-its-kind collaboration between Dugout and PP Sports represents a unique alliance between European and Chinese content providers. The breakthrough partnership is believed to be the first time an independent western digital media business has integrated in such depth with a Chinese technology provider with the businesses collaborating to deliver bespoke football content tailored to China’s football fans.



Complementing PP Sports’ existing football coverage, which contains a large live rights portfolio including the Chinese Super League, the English Premier League, Italy’s Serie A, Ligue 1 from France, Bundesliga from Germany and the UEFA Champions League, the partnership gives the Chinese platform a new way to engage with existing fans and attract new ones. Fans in China will have the opportunity to connect with more than 100 international clubs by viewing exclusive, behind-the-scenes and archived content via Dugout’s video player which will deliver content into the PP Sports platforms in China.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

 “With live global football currently on pause, there is even greater demand for behind-the-scenes and archive football content – and we are pleased to partner with Suning and PP Sports to deliver international football content to passionate football fans in China.

“This new collaboration will benefit both our partner clubs and football fans in China with our exclusive digital football content supporting PP Sports’ existing rights strategy in China.

“These are difficult times for everyone, including the global sports industry as leagues and events face an uncertain immediate future. In the last two months we have seen our number of video views increase globally from 300 to 400 million a month, so we know the appetite to watch football around the world will not diminish. Our partnership with PP Sports stands as a landmark achievement that will help Dugout’s community of clubs sustain and grow their businesses, and ensure their global fanbase can continue to watch great football content, even during these challenging times.”

The Management Team at PP Sports said:

“In good times and bad, sport can play a vital role in people’s lives. Even during this most challenging period, PP Sports has been able to bring a range of sports content to our milions of viewers across China.

“Our ability to continue to connect China’s passionate football fans to the clubs they love will be greatly enhanced through this collaboration with Dugout.

“Dugout is a unique company, owned by some of Europe’s biggest clubs and with partnerships across football, we look forward to working together to bring a range of exclusive, and behind-the-scenes content, built on Dugout’s unique capabilities and access, to enhance the service provded to PP Sports’ viewers.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282


About PP Sports:

PP Sports, an Internet sports media platform owned by Suning Holdings Group, is the leading sports media platform in China to own the exclusive media rights of Europe’s Football Leagues: the Premier League, Serie A, Bundesliga, Ligue 1 and UEFA Champions League. It also owns the copyrights of other major sports events such as CFA, CSL, AFC, and WWE. PP Sports has created vertical and independent sports APP in the industry, created more abundant and comprehensive sports content by strengthening interaction and 7 X 24h information services.

PP Sports is committed to enhancing the user experience through the diversified operation of the copyright, opening up the boundary between sports and retail, realizing the commercial realization of sports IP, and helping the healthy development of China’s sports industry.

Visit http://www.ppsport.com and download the app here

Engage with PP Sports on social:
https://weibo.com/u/1744957737

For media enquiries or more information contact:
Cao Li
Suning Sports Media(Beijing) CO., LTD.
E. 18084589@suning.com
Ph. +86 18101120848