Leading digital media companies Dugout and Onefootball announce new collaboration as they combine forces to share football content to global audiences.

Berlin/London – 21 April 2020: Dugout and Onefootball have today announced a new strategic content partnership to bring greater levels of high-quality, engaging video content from clubs to football fans all around the world. The partnership kicks off at a time when leagues are suspended and tournaments are postponed, offering a vast global audience a new flexible option to consume original club content.

The collaboration will allow Onefootball to utilise Dugout’s extensive library of archive and behind-the-scenes footage, including footage from some of the world’s biggest clubs, such as A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

Whilst Onefootball is complementing its existing features with original and engaging club videos, the partnership offers Dugout the opportunity to reach Onefootball users with personalised and highly relevant content based on club followership, ultimately helping Dugout’s affiliated clubs to engage and grow their digital fanbase. The bespoke content will be natively embedded into the Onefootball video gallery.

Dugout Chief Commercial Adviser, Jamie Wilson, said:

“It is exciting to partner with Onefootball and to have a new outlet for our high-quality and exclusive videos. Our mission is to bring football content to fans across the globe, so, during a time with limited live football, this partnership means we can deliver even greater levels to a bigger and broader audience. At this difficult time for the global community, football can play its part to keep morale high so we hope football fans around the world enjoy the additional content we will be bringing them.”

Lucas von Cranach, CEO & Founder of Onefootball, said:

“We are delighted to announce this partnership with Dugout. We know from our club partnerships that the appetite for original club content is limitless. We can now feed that appetite by sharing Dugout’s high-quality and exclusive videos, which is real added value to our product experience and, of course, to our users. It’s great to be working together and we look forward to taking this partnership to the next level in the future.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Corporate Twitter

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

About Onefootball:

Onefootball reaches more than 60 million football fans worldwide every month, making it the most popular media platform for young football fans.

With a 24-hour Newsroom operating in six languages and its own video studio, Onefootball provides the young generation of football fans with football news, breaking news, live scores, live streaming, features and videos ​​on its own Onefootball platform and on social media channels such as YouTube, Facebook and Instagram.

Founded eleven years ago and one of the world’s first 1,000 applications in the Apple App Store in 2009, the company now has 220 employees at its headquarters in Berlin and regional offices in London, New York, Mexico City and São Paulo.

The Onefootball app has been awarded several times, most recently in 2017, as the best app product by Apple and Google.

For more information, please visit:

For media enquiries or more information contact:
Marc Schmidgall
E. marc.schmidgall@onefootball.com
Ph. +49 151 189 00 758