Today, Dugout and Major League Soccer (MLS) launch a new partnership that adds MLS to Dugout’s roster of 70 of the world’s biggest clubs and more than 100 of the best-known football players.
Through the partnership, MLS will have a dedicated League page on the Dugout platform, where football fans around the world can experience the best content from MLS, its clubs, and its players. This includes highlight videos, skill vignettes, and player features — all of which are exclusive to Dugout before they are shared with the rest of the world.
Seth Bacon, Senior Vice President, Media, MLS, said, “We are excited to partner with Dugout. MLS has seen expansive growth across all media metrics and platforms for the last four years – this partnership is another extension of that growth. This new distribution platform will serve as an excellent way to deliver exclusive MLS content.”
Elliot Richardson, Executive Chairman, Dugout, said, “This is a hugely exciting signing for Dugout and another mark of our progress and global appeal. MLS is the fastest growing league in the world and by connecting them to Dugout’s 10 million monthly active users, we look forward to helping the league expand its global footprint and deliver the best content from its clubs to football fans across the globe. This partnership supports Dugout’s long term strategic plans in a key market.”
Dugout is the world’s first company to be co-founded and supported by the biggest football clubs and players – created to deliver unrivalled access and exclusive content straight to their global fan bases.
Each club, player, league or federation has a dedicated profile on Dugout to showcase all their amazing content. Fans then personalise their experience based on the clubs and players they follow – all completely free to access.
Earlier this year, Dugout announced the Scottish Professional Football League as the first national league to join the platform and the Football Federation of Portugal as the first national football federation to join.