London, UK – 28th November 2019:

The club joins 94 of the world’s top clubs, national football federations and leagues as part of Dugout’s global community to deliver exciting football content direct to fans.

Global media company Dugout has announced a new partnership with EFL Sky Bet Championship football club Derby County. The partnership will grow the club’s global fan base and support their expansion into new international territories. Derby County is the latest club to join Dugout’s growing global community, which now includes 95 of the world’s biggest clubs, leagues and federations.



Derby County Football Club,  founded in 1884,  are one of the 12 founder members of the Football League. The Rams have spent all but four seasons in the top two divisions of English football, won the FA Cup in 1946 and have been English champions on two occasions, in 1972 and 1975. Under  charismatic manager Brian Clough, the club also reached the semi-finals of the European Cup in 1973. More recently, the Rams have reached the Championship’s end of season play-offs four times in the last six seasons, as they continue to push for a return to the English Premier League. They are now managed by former Barcelona and Netherlands midfielder Phillip Cocu and will welcome England and Manchester United’s record goal scorer Wayne Rooney as a player in January 2020.

Derby County’s signing comes at a time of rapid growth for Dugout, which is the only media company owned by the world’s top football clubs, and whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus. The new partnership will ensure Derby County can better engage existing fans and reach new audiences through high-quality, original and exclusive football content delivered directly to fans worldwide via Dugout.com and its global network of premium publishers.



Dugout Co-Founder and Chairman, Elliot Richardson, said:

“We are delighted to partner with Derby County – one of the most historic clubs in English football. This partnership will ensure fans across the globe will have direct access to great Derby County content, both on and off the pitch, enabling the club to develop an even deeper connection with its audience, while expanding its global reach.

“Derby County is a fantastic addition to the Dugout family and an important component of our ongoing strategy built on a uniquely collaborative approach. Dugout is proud to have 95 member clubs, federations and leagues along with over 63 certified publishers delivering 60 million monthly users and 262 million monthly video views via a library of over 40,000 videos, and we remain on track to become one of the largest football content providers in the world.”  

Derby County Chief Commercial Officer, David Biggar, said:

“Football, and indeed the business of football, is continually evolving and expanding into new markets and whilst Derby County boast an enviable following domestically, Dugout will help us expand to ‘get into the game’ globally, both commercially and in increasing our fanbase.

“With the highly-respected Phillip Cocu taking over the managerial reins from Frank Lampard ahead of this season and the arrival this month of Wayne Rooney, England’s four-time Player of the Year and undoubtedly the highest profile player o play in the EFL Sky Bet Championship, we have that global story to tell, and we are delighted to be partnering with Dugout in order to help tell it.”


About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, A.C. Milan, Real Madrid, Paris Saint-Germain, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now over 95 clubs, National Football Federations and Leagues in partnership with Dugout.

Dugout offers exclusive football video content from its member clubs through a central library of more than 40,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.