Top Brazilian side, CR Vasco da Gama, partner with Dugout to distribute their content globally through a network of over 85 premium publishers.
London, UK – 18 June 2020: The leading global media company, Dugout, has today announced CR Vasco da Gama as their latest signing with dedicated channels showing high-quality original and archive football content now available on the Dugout app and website.
Named after the Portuguese explorer Vasco da Gama, the four times Brazilian champions are one of the most popular sides in Brazil with over 10 millions fans. Playing their football at the iconic São Januário. Vasco da Gama have won a host of titles including 24 State Championships, a Copa Libertadores title, a Mercosul Cup title and most recently a Brazilian cup title in 2011. The club has been home to legendary figures of Brazilian football including Ademir Menezes, Vavá, Tostão, Roberto Dinamite, Romário, Juninho Pernambucano, Juninho Paulista, Edmundo as well as current FC Bayern Munich player Phillippe Coutinho.
CR Vasco da Gama’s partnership with Dugout follows a number of the biggest clubs in Brazil who have also followed suit including Santos FC, CR Flamengo, S.C. Corinthians and more. These clubs now sit alongside some of the world’s largest football clubs including founding members A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Fans will now have access to a new way to engage with their favourite club building an even deeper connection with the bespoke video football content also shared with Dugout’s global audience of 60 million fans.
Dugout Co-Founder and Chairman, Elliot Richardson, said:
“As part of our ongoing regional strategy, Dugout continues to sign the biggest clubs in South America and the signing of CR Vasco da Gama is no different. As one of the most decorated clubs in Brazil, they have a huge following of fans and we’re excited that we can now bring them the best action in high-quality video format.
“We will work closely with CR Vasco da Gama to tell their story with the world through our library of archive footage, allowing us to share the club’s historic moments with our network of premium publishing partners who deliver in excess of 400 million views globally.”
Marketing Department from CR Vasco da Gama said:
“Dugout is a strategic partnership for Vasco. We will amplify our content offer and join the biggest players in the market. Dugout will also support club’s international strategy, bringing a new source of revenue to the club”.
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.
Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.
Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.
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