Chile’s best-supported club partners with Dugout, the world-leading media company, to digitally engage with global fan base.

London, UK – 09 April 2020: Today, Dugout has announced a new partnership with Chile’s biggest and most successful club, Colo-Colo, who join Dugout to expand its reach in South America and beyond.

Founded in 1925, Colo-Colo is the most successful team in Chile with 32 league titles, 11 domestic cup titles and 3 international cup titles including a Copa Libertadores in 1991 ─ the first, and only, Chilean team to do so.

Based in the capital and playing in the Chilean Primera División, from which they have never been relegated, 42% of all Chilean football fans reportedly follow Colo-Colo with the club playing home fixtures in the Estadio Monumental, which seats over 47,000 passionate fans.

Dugout, which was launched as a unique joint-venture by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid − will enable Colo-Colo to engage with global audiences through high-quality, original and exclusive football content, shared on and via its network of over 85 publishers globally.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“It is fantastic to welcome Chile’s most successful club to the platform. Colo-Colo has a huge fanbase and we look forward to sharing match highlights and behind-the-scenes footage with these loyal and passionate fans.”

Samuel Pérez Commercial Director of Colo-Colo said:

“We are excited to join Dugout and engage with new audiences across the globe. We already have the largest fanbase within Chile and we hope that this partnership will enable us to expand our reach internationally.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current, archived and real-time footage, Dugout creates and distributes over 2,500 brand safe, professional videos a month to over 60 million engaged fans globally.

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
Ph. +44 (0) 7940 375282