Danish Superliga league leaders FC Midtjylland become latest club to join Dugout to share exclusive video content directly to their fans.
London, UK – 6 July 2020: Global media company Dugout has today announced a new partnership with FC Midtjylland to give fans of the leading Danish club greater access to content of their favourite club, from both on and off the pitch.
Currently top of the Superliga, FC Midtjylland are a powerhouse of Danish football. Nicknamed ‘The Wolves’, they were founded in 1999, following a merger between Herning Fremad and Ikast FS. The club’s greatest achievements, however, have been within the last five years winning their first Superliga title in 2015; adding a second in 2018, along with a Danish Cup in 2019. Their domestic success was also replicated in Europe during the 2015/2016 season when they reached the Round of 32 in the Europa League, recording a famous first-leg victory over footballing giants Manchester United.
As only the second club within Denmark, FC Midtjylland now sits alongside some of the world’s top football clubs in partnering with Dugout, whose founding members include A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. The new partnership will allow FC Midtjylland to make use of Dugout’s extensive network of premium publishers to increase its reach within the global football community via dedicated FC Midtjylland channels on Dugout.com or via the Dugout app.
Dugout Co-Founder and Chairman, Elliot Richardson, said:
“FC Midtjylland is a leading club within Denmark and represents another great signing for Dugout as we continue to grow within Europe. With the club achieving some great success in recent years, there is increased international interest and this partnership will allow FC Midtjylland to capitalise on this by providing audiences with highly engaging content.”
Commerical Director, Jacob Jørgensen of FC Midtjylland, said:
“At FC Midtjylland we are pleased to join Dugout, as they are doing something exciting and innovative, which corelates with our values at Scandinavia’s most innovative club.We are constantly evolving in every aspect and are excited about the prospect of being able to focus on a more international approach together with Dugout, who undoubtedly are a perfect fit for this.”
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.
Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.
Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.
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