Dugout expands US publisher network with beIN SPORTS North America partnership

Global digital media company Dugout signs deal with sports and entertainment subsidiary beIN SPORTS North America – giving US and Canadian fans access to additional premium soccer video content.

London, UK – 17 September 2020: Global digital media company, Dugout, has announced a partnership with beIN SPORTS North America – part of international sport and entertainment giant, beIN MEDIA GROUP. The deal will bring the world’s finest soccer moments captured on video to fans across the US and Canada.

beIN SPORTS North America will take Dugout’s Embed player and gain access to Dugout’s extensive video library in the US and Canada. This will include 3,500 videos generated by Dugout’s production team each month, in addition to tens of thousands of pre-existing archive videos. Dugout’s partnerships with over 120 soccer clubs around the globe will also provide beIN SPORTS North America with live-streamed content such as pre and post-match interviews and training session updates, along with other non-match footage from the archives. This vast video library will add a new dimension to beIN SPORTS North America’s existing world-class soccer coverage.

beIN SPORTS North America holds the rights to multiple high-profile international soccer leagues and competitions including LaLiga, Ligue 1, Turkish SüperLig, Copa Libertadores and Copa Sudamericana. The deal with beIN SPORTS North America will therefore expand the reach of Dugout’s 500 brand partners to new highly engaged audiences in a contextually relevant premium publisher environment.

Elliot Richardson, Chairman and Co-founder of Dugout said of the partnership:

“We’re extremely pleased to announce a partnership with such a high profile and well-regarded global publisher that has established deep roots with North America’s dedicated soccer fanbase. beIN SPORTS’ audiences will gain access to hours of archive footage in addition to Dugout’s live-stream product, which work together to give audiences that electric feeling of being at the games, while having additional off-limits footage to provide a fuller fan experience.”

 Juan Di Polo, Senior Digital Director at beIN SPORTS North America commented:

“The partnership with Dugout unlocks a wealth of extraordinary soccer footage for North American fans. Our loyal viewers are always hungry for new forms of entertainment and unique ways to engage with the game they’re passionate about. Working with Dugout furthers beIN SPORTS’ mission to be a destination for world-class sports content and we are glad to offer even more of this content to our growing fanbase through this partnership.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via over 110 premium global publishers.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos a month delivering 406 million views globally a month and growing.

About beIN SPORTS North America

Launched in 2012, beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT, and free English-language network, beIN SPORTS XTRA. 

A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from LaLiga, Ligue 1, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Coupe de France, Turkish SüperLig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news and in-depth analysis of all the top leagues from around the world. 

In addition to soccer, beIN SPORTS serves as a haven for fans of  wrestling, mixed martial arts (MMA), skiing and handball, among others. Through beIN SPORTS CONNECT, authenticated subscribers in the U.S. and DTC Pay subscribers in Canada can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on their computer, tablet or smartphone. Fans can also experience live high-quality sports properties for free via beIN SPORTS XTRA. This includes season-long access to XTRA soccer matches, XTRA combat sports, XTRA adventure sports, XTRA original studio productions, and a robust library of historically relevant sporting events. For more information, visit www.beINSPORTS.com and www.beINSPORTSXTRA.com.

Dugout launches Dugout FanPro™ – a unique ad platform providing rich contextual audience targeting for clubs, sponsors & brands

New media offering provides Dugout partners with unique contextual and behavioural audience targeting capabilities to engage football fans.

London, UK – 14 September 2020: Dugout has today announced the launch of Dugout FanPro™, a unique and new fan profiling platform which will enable the football media company to further develop its audience targeting exclusively for its partner clubs, sponsors and global advertisers.

By pairing Dugout’s first-party data with Lotame’s data enrichment solutions, Dugout has built multi-dimensional fan profiles and audience segments – creating significant value to key partners by accurately placing branded content campaigns in highly relevant environments. Dugout’s unique audience targeting capabilities include historic and real-time content consumption patterns, psychographics, sentiment, environment, engagement levels and purchasing intentions.

With more than 85 million fans engaging monthly with Dugout’s football video content, clubs, sponsors and other advertisers have instant access to an established and highly engaged global audience – which will deliver greater ROI for branded content campaigns. 

Dugout provides its partners with the opportunity to syndicate and amplify creative ad campaigns to Dugout’s global audience through an extensive network of more than 110 premium media publishers including Sports Illustrated, Le Figaro, The Independent and Kooora. 

Dugout’s global fanbase will benefit through an enhanced overall viewing experience that subsequently delivers the greatest engagement rates. Due to contextual targeting, video viewing completion rates on recent Dugout brand campaigns have reached 69% compared to an average 28% on the major social media platforms – a 41% increase. 

Sebastian Gray, Co-Founder, Dugout, said:

“Dugout continues to bring significant value to clubs, sponsors and other brand advertisers. Thanks to our unique position being co-owned by the world’s largest clubs, and working with international brands and sports publishers, we can implement highly targeted campaigns – that are contextualised and relevant – to reach specific audiences. 

“By analysing and collating our first-party fan and engagement data with third-party audience profiles we learn for example not just about them as a football fan but also they are tech enthusiast – deploying the 3,500 videos across 2500 daily articles, we can find the right place at the right time to bring about the best brand engagement.

“Clubs and brands that are looking to connect with an engaged audience around their passion point will also be able to utilise our well-established relationships with media partners to amplify content on a global and local scale.”

Chris Hogg, EMEA Managing Director, Lotame, commented:

“Our partnership with Dugout supports our ongoing mission to help marketers deepen their understanding of a consumer’s digital journey and to engage with them in a meaningful and respectful way across digital platforms and channels. Through this integration, Dugout is strengthening its advertising offering with high-quality and relevant environments as well as its 360-degree view of the consumer’s ever-changing digital life.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Peruvian side Sport Boys partners with Dugout to expand global audience

Sport Boys become the latest club to partner with Dugout, launching dedicated channels on the Dugout App and on dugout.com.

London, UK – 10 September 2020:  Today, leading digital media company, Dugout, has announced a new partnership with Sport Boys, giving the Peruvian club access to Dugout’s network of more than 110 premium global publishers..

Founded in 1927, on Peru’s day of independence, Sport Boys is one of Peru’s oldest teams and has a rich history in the Primera División, winning six league titles. Nicknamed Los Rosados or The Roses, the “Boys” play in an iconic pink strip, recognisable across the world. Sport Boys boast a dedicated fanbase with “La Familia Rosada” filling out the 15,000 capacity Estadio Miguel Grau in Callao. These loyal fans will now have access to their club’s best moments via Dugout’s exclusive archive of behind-the-scenes videos and high-quality match footage. 



Sport Boys joins some of the world’s biggest football clubs by partnering with Dugout, including founding members A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.Dugout achieved more than 1.84 billion views on its website and networks last year and tapping into this audience will help Sport Boys reach new fans across the world, boosting the club’s international profile. With a new dedicated Sport Boys channel on the Dugout App and dugout.com, the devoted supporters of Los Rosados will now have a new way to engage with their beloved club.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Partnering with Sport Boys, a historic Peruvian side, continues to build our presence in South America and connects fans in the region with even more high-quality football content. Our new partnership will expand the global footprint of Sport Boys and introduce Los Rosados and their iconic pink strip to new fans all over the world.”

Sport Boys General Manager, Johan Vásquez, said:

“We are delighted to be partnering with Dugout and join the impressive list of clubs already with channels on the App and website. We have a loyal fanbase within Peru and we hope this partnership will allow us to connect with La Familia Rosada whilst also extending our reach within South America and across the world.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout signs first OTT partnership with Fanatiz

Leading club-owned media company to provide live, archive and behind-the-scenes content via the Dugout Embed Player through Fanatiz’s Over-the-Top (OTT) streaming platform.

London, UK – 10 September 2020: Dugout has today announced a landmark new partnership with streaming platform, Fanatiz – as the leading global media company enters the OTT streaming market for the first time..

Dugout’s inaugural live streaming partnership will complement Fanatiz’s current OTT offering and strengthen Dugout’s position in the global football market. Dugout’s live, behind-the-scenes and archive footage will now be amplified to Fanatiz’s audience throughout North, South and Latin America via its embed player.

The recently launched Dugout LIVE streaming service will provide Fanatiz with streaming opportunities from some of world’s biggest clubs on desktops, mobiles and on Apple TV, Roku, Chromecast and Amazon Fire TV.

Since launching in 2016, Fanatiz has provided its Freemium and Pay-to-View members in the US and Latin America with a catalogue of +15 leagues and +10 channels. The football streaming platform currently generates views through live and on-demand coverage of some of the world’s most watched competitions.

Fanatiz’s existing rights portfolio includes La Liga, Superliga Argentina, Copa Libertadores, Copa Sudamericana and Copa Argentina, among others, and has recently acquired rights to Brasileirão – the Brazilian top-flight league. Users will now have unprecedented access to Dugout’s portfolio on both the free and paid-for platforms to complement the streaming platform’s live and on-demand offering.

Founded by 10 of the world’s biggest football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout has since partnered with more than 100+ clubs, and reaches 85 million average monthly users via 10 languages in 190 countries. This new OTT partnership continues Dugout’s recent growth acceleration in the Americas following partnerships with a host of the region’s largest media publishers and clubs including Sports Illustrated, Mexican powerhouse Tigres UANL, iconic Brazilian side Flamengo, as well as ties with the MLS and NWSL.

Elliot Richardson, Chairman and Co-Founder of Dugout, said:

“Signing our first OTT partner is a landmark moment for Dugout and its embed player, as this represents a unique opportunity to deliver international football content via the Dugout’s VOD and LIVE product. We have seen substantial interest in all of our products over recent months and driving growth to gain a foothold in the OTT market will be a key strategic focus ahead of the new season starting.  

“Fanatiz are an innovative and dynamic OTT platform and through our future close working relationship we will continue to grow our audiences in North, South and Latin America. This new collaboration will benefit both our partner clubs and football fans throughout the Americas.”

Fanatiz Founder and CEO, Matias Rivera, said:

“We are delighted to partner with Dugout and bring our audiences closer to the world’s best teams through live, behind-the-scenes and archive content.

“This partnership will enable us to substantially grow our content offering and we look forward to working together to offer a new dimension to our OTT platform through new live streaming opportunities.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

AS Saint-Étienne join Dugout to increase global footprint

French Ligue 1 side join the global media company to deliver bespoke content direct to fans.

London, UK – 26 August 2020:  Leading global media company Dugout has today announced a new partnership with Ligue 1 side AS Saint-Étienne, giving fans greater access to high-quality, engaging football video content.

With an established reputation internationally and their iconic green kit, ‘Les Verts’ is one of the most well supported and historic clubs in France. The partnership will enable fans to receive bespoke digital content and for the club to increase their global footprint through Dugout’s network of more than 120 premium global publishers



Playing their home fixtures at the Stade Geoffroy-Guichard Stadium, AS Saint-Étienne is one of France’s most successful clubs holding the domestic record for league titles; with their most recent ‘Coupe de la Ligue’ title being in 2013. They also hold six ‘Coupe de France’ titles as well as five ‘Trophée des Champions’ – the French Super Cup. 

Founded by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid −  AS Saint-Étienne join over 100 leagues, clubs and federations already in partnership with Dugout. 

AS Saint-Étienne will now benefit from newly launched dedicated channels on Dugout.com and the Dugout App which will deliver exclusive, high quality content to a global audience of over 60 million football-loving fans.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“AS Saint-Étienne is one of France’s most historic and iconic teams. We are thrilled to welcome them into the Dugout family and help to expand the club’s global footprint, as we extend ours. As the Dugout family continues to grow, we are proud to partner with over 120 leagues, clubs and federations and bring football loving fans across the globe best-in-class video content.”

Philippe Lyonnet, Head of AS Saint-Étienne Communication, said:

“AS Saint-Étienne is thrilled to join Dugout. Its creativity and expertise matches our own standards and we are looking forward to developing premium video content on ASSE TV, our OTT platform. Dugout international reach will provide AS Saint-Étienne worldwide supporters with exciting content, help them feel the Peuple Vert unique frenzy (i.e. Green Nation) and understand why Les Verts (i.e. The Green) have a special place in all French football fans’ heart.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Sport Innovation Society Masterclass

Panel discussion with Alek Hannessian, Dugout and Karla Garza Ramos, Tigres UANL.

Dugout Regional Manager, Alek Hannessian, joined Karla Garza Ramos, Director of Marketing at Tigres UANL, for a Sport Innovation Society masterclass to discuss Dugout’s recent expansion in LATAM. Hosted by Arnaud Drijard, Co-Founder and CEO, Sport Innovation Society, Alek explains why Dugout sees LATAM as a huge growth market and what the future of football content may look like there.

Sport Innovation Society:

What is Dugout’s reach and how important is LATAM as a market?

Dugout:

Dugout currently averages 400 million monthly views and 85 million unique users. Last year we received nearly two billion views and this year’s goal is four billion.

LATAM counts for 6-10% of our global views, but for me what’s most important is where we will be in one to three months. We view the region as a big opportunity for a couple of unique reasons. There is an established, passionate football culture – which is also present in other global markets – but what makes LATAM different is that fans closely follow American football alongside European football. Football fans have a connection with multiple leagues and nations around the world.

Sport Innovation Society:

If I am not mistaken, the LATAM market is around 800 million people and, of these, more than 50% must love football. It is a big number. Karla, for the audience I think it is important that they know about your club, your passion – so tell us more about Tigres?

Tigres UANL:

We signed our partnership with Dugout a few months ago, and it makes me very proud that we are talking about it. It is a success story and we’re really happy about it. 

“We signed our partnership with Dugout a few months ago, and it makes me very proud that we are talking about it. It is a success story and we’re really happy about it.”

Karla Garza, Marketing Director, Tigres UANL

Tigres is a club located in Monterrey where football generates a lot of passion; it is a very important topic. Every time there is a Clasico the city freezes. In the last 10 years, Tigres has been a team under the spotlight, as we have won five league titles, and have played in international tournaments. We have been very successful over the last decade and we want to equal or better this over the next decade. This relates to the Liga MX Championship, but aside from sporting achievement, it also relates to the growth of market share and to signing agreements like the one with Dugout. 

Sport Innovation Society

With the COVID situation postponing live matches, how has your strategy changed inside Tigres – if it has changed at all – to engage your fans?

Tigres UANL:

We’ve focused a lot on our digital strategy over the last few months which has changed significantly. Firstly, we have seen general internet usage grow which has occurred globally. Internet traffic has grown 35-40%, so as a brand, you need to capitalize on this. As a sports club, you need to have the correct tools and strategies to continue to reach your fans so that they feel close to you. It may sound a little ironic perhaps, but this digital growth initially slowed us down a little as we evaluated the opportunities in the market and worked on strategies to maximize them.

With regards to where we’re heading with content, I strongly believe it’s towards activating the players, staff, and even directors. Today, fans want to see their idol – but they also want to know about their human side. They want to know what goes on in the locker room, they want to understand the responsibilities of the Technical Director, and what the club directors are working on. I think the digital challenge of today is about offering something more intimate – and that is where we’re headed. 

Another challenge is the fan experience – what is it going to be like now that football is returning without fans? We’re working on different strategies to see how the fan – from their home – can support the team and feel like they are a part of the match; and how players can feel that the fans are still supportive. Moving forward, a successful strategy will be one which ensures the passion and closeness fans feel when in a stadium is felt through an online experience too.

“A successful strategy will be one which ensures the passion and closeness fans feel when in a stadium is felt through an online experience too”.

Karla Garza, Marketing Director, Tigres UANL

Sport Innovation Society: 

How do you think digital football consumption has changed? Which platforms and formats has this digital consumption moved to?

Tigres UANL

Many of us have just started exploring OTT, and we are pushing to create new channels because it’s clear YouTube and Instagram have grown in popularity particularly in levels of engagement for younger generations. We need to understand that each generation consumes content differently. I can’t offer the same content to Gen Z as to Millennials. Both generations may prefer video content, however one may be interested in receiving news rather than lifestyle or off-the-pitch content so we try and have different strategies. 

I think the great challenge of working in marketing at a football club is that your audience includes different ages, genders and socio-economic groups. We have to connect with all fans. You need to have different strategies to appeal to the entire market and deliver valuable content to everyone.

Sport Innovation Society:

Alek, in 2018, your Chairman mentioned that 50% of football content wasn’t directly related to matches. What importance does this have?

Dugout: 

Well, this is really important and we’re seeing that this number is growing. During the Coronavirus period it has skyrocketed. From our point of view this is positive – it makes sense, and it makes the clubs and our service more dynamic. We connect with the audience outside of live matches. For example, with match highlights, it allows us to speak to different audience segments: men, women, old, young, who do not want to watch a full 90-minute game but still want to receive the highlights in a shorter form.

Sport Innovation Society:

Karla what drew you to Dugout and why did you believe a partnership with Dugout would benefit Tigres?

Tigres UANL: 

Our job is to constantly look for strategic partnerships that allow us to internationalize and grow the brand. I think all clubs should have that vision and Dugout has been very important in helping us reach that goal. We have been able to go beyond our borders and reach a greater international audience.

Through our partnership we’ve created content with clubs from other continents which we would not have done otherwise. Greta Espinoza, one of the players on our women’s team, has featured in content alongside players from PSG, Juventus and Ajax. The ability to internationalize the brand is helping greatly to increase brand awareness.

Dugout gives us extra value in both commercial and media terms. They help us spread our messaging, and without exaggerating – they reach the entire world. Football is global and the average fan doesn’t solely consume content from their team. For example, I am a fan of Tigres but I also like to see what is going on in Europe, and I have preferred clubs and players over there too.

Sport Innovation Society: 

I think the average is more than five clubs per football fan?

Tigres UNAL:

Perhaps you only support one team, but you connect with others. Especially if they are outside of your country, because you may only follow one local club but you’ll follow one from Germany and Italy also. You create connections with a collection of clubs. 

In February we had a great moment in a game which Alek and Dugout helped us with a lot and it demonstrates the benefits of our partnership. In the 93rd minute, Nahuel Guzmán, our goalkeeper, scored a goal and if Nahuel hadn’t scored that goal, we would have been eliminated from the CONCACAF Champions League. The goal took us to the quarterfinals and the stadium went crazy. Imagine it, a goal from a goalkeeper in the last minute. Obviously, our keeper didn’t know what to do, he went into the stands, jumping, it was a spectacle.

“Thanks to our partnership with Dugout this moment was featured throughout global media – we even made it in Japanese media. Through our partnership strategy and working with Dugout, the story and Tigres were known around the world”

Karla Garza, Marketing Director, Tigres UANL 

Dugout: 

It was such an impactful moment, with so much passion, and this is a universal sentiment. You don’t have to be a Tigres fan to feel your heart race. The close connection and working relationship that Tigres and Dugout have, meant that we quickly had this video inside of our library enabling our publishing partners to use the video in places like Japan, Europe, Africa, everywhere. 

Sport Innovation Society:

Karla, you mentioned the number one objective was internationalization, and to be part of a group of the world’s biggest clubs that work with Dugout. How important was the commercial and the monetization of content?

Tigres UANL: 

It’s a really successful business model because Dugout provides a lot, including monetary value. It’s a really well thought-out strategy by Dugout as it gives clubs a 360-degree offering. They provide value to the club in media and commercial terms, and Dugout provides value to the fan by allowing them to know what’s happening around the world through exclusive, exceptional content. When we signed the deal with Dugout, the commercial part was the least important part. I thought we’ll be able to generate a new revenue stream, which we have, but really what was important for us was the media exposure. Working with Dugout gives us the ability to connect with global media, allowing Tigres to have a presence all over the world. 


This webinar was conducted in Spanish and subsequently translated into English.

If you would like to watch the full webinar it is available on YouTube:

Kia and Dugout have surprised young fans from Spain, Italy and the UK during the UEFA Europa League’s pause

Luis Fabiano follows Bruno Fernandes and Esteban Cambiasso in virtually meeting Kia’s Official Match Ball Carriers.

London, UK – 7 August 2020:  Kia Motors Corporation, official partner of the UEFA Europa League, has surprised young football fans across Europe with an exclusive opportunity to meet three footballing icons.

Following the UEFA Europa League’s return to action and Sevilla FC’s Round of 16 tie against AS Roma, Dugout has launched the final episode of Kia’s ‘Hero’s Walk, At Home,’ series which sees Sevilla FC club legend, Luis Fabiano, surprise one lucky fan with an unexpected video call.

Kia has ensured young football fans, who would ordinarily walk out of the tunnel ahead of UEFA Europa League games as Official Match Ball Carriers, continue to have the opportunity to meet their heroes. Working alongside Dugout, Kia has remotely connected young fans and star players so that they can still experience a memorable moment by meeting some of Europe’s top players. Previous episodes have included Manchester United FC’s Bruno Fernandes and ex FC Internazionale Milano player, Esteban Cambiasso.

After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now activates brand partnerships in more than 30 countries. The leading digital media company distributes more than 3,500 brand-safe, professional videos a month delivering in excess of 400 million views globally and growing.

Elliot Richardson, Chairman and Co-Founder of Dugout, said:

“Kia Motors’ ‘Hero’s Walk, At Home’ series has provided some truly heart-warming and special moments during a period that has been very difficult for us all. 

“We’re proud that we’ve been able to share this compelling content with the global football community. We look forward to future activations that continue to excite football fans and strengthen their connection to the Kia brand.”

Michael Choo, General Manager at Kia Motors Corporation added:

“With the global pandemic pausing live sport, we had to re-evaluate how we could still activate our sponsorship of the UEFA Europa League. We’re very pleased that we’ve been able to give children the opportunity to meet their idols and create a series of videos that are touching – and also effective at deepening our brands’ connection with European football and its passionate fanbase.

“Dugout has been an invaluable partner to us and we’re delighted we’ve been able to share these moments around the world.”

Kia’s ‘Hero Walks, At Home’ series can viewed via:

KIA UK – BRUNO FERNANDES

KIA ITALY – ESTEBAN CAMBIASSO

KIA SPAIN – LUIS FABIANO


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

Brazilian club Sport Recife partners with Dugout to increase global footprint

Sport Recife become the latest club to partner with Dugout, launching dedicated channels on the Dugout App and on dugout.com.

London, UK – 31 July 2020:  Today, leading digital media company, Dugout, has announced a new partnership with Sport Recife, giving the Brazilian club access to Dugout’s network of more than 110 premium global publishers.

Founded in 1905, Sport Recife is one of Brazil’s oldest clubs, and has a hugely successful history; its greatest achievements came in 1987 and 2008, when the club was crowned winner of the Brazilian Championship and Brazilian Cup, respectively.  Nicknamed, O Leão da Ilha, or The Lion of the Island, Sport Recife has a loyal fanbase with supporters watching their team at Ilha do Retiro stadium. These passionate fans will now have a new opportunity to engage with their team, via Dugout’s exclusive behind-the-scenes videos and high-quality match footage. 



By partnering with Dugout, Sport Recife join some of the world’s top football clubs, whose founding members include A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Dugout achieved more than 1.84 billion views on its website and networks last year and will help Sport Recife reach new fans across the world, enhancing the club’s international presence. With a new dedicated Sport Recife channel on the Dugout App and dugout.com, the loyal supporters of O Leão da Ilha will now have a new way to connect with their beloved club.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“In recent times, we have been building our presence in South America and it is great to partner with Sport Recife to bring high-quality football content to more fans in the region. The partnership will allow Sport Recife to enhance its global footprint and attract new followers across the world.”

Sport Recife Communications Vice-President, Jurandyr Gayoso, said:

“We are very excited to partner with Dugout and we know the power of the company expanding a club’s brand not only in Brazil but worldwide. We have fan spread around the world and we want to be closer to each of them, and also reach all football fans.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app