Dugout boosts presence in emerging markets with BOLT partnership

Singapore, 20 November 2020:

Global digital media company, Dugout, has announced a partnership with BOLT.Global, an interactive media ecosystem, to meet the ever-increasing demand for premium football video content in South Asia and Africa.

The collaboration will provide BOLT.Global with access to Dugout’s vast library of behind-the-scenes and archived footage from over 120 partner football clubs worldwide, as well as national leagues and federations. This will include 3,500 brand-safe videos generated by Dugout’s production team each month, thousands of pre-existing archive videos, and content including never-before-seen pre and post-match interviews, training session updates, and other non-match footage. BOLT.Global provides an aggregation and monetisation platform for content creators – giving them visibility across mobile, web and TV, allowing them to interact directly with their audience, and reward users for engaging with content. Thanks to the new partnership, it will deploy Dugout content on its platforms BOLT+ (live streaming platform) and BOLT X (Digital Asset Wallet) across iOS, Android and connected HiSense TVs to over 14 million users in South Asia and Africa. The partnership will expand the reach of Dugout’s 500 brand partners to new, highly-engaged audiences in this fast-growing media ecosystem. 

Mark McFarlane, GM, APAC, Dugout said of the partnership:

We are delighted that this new agreement with BOLT.Global will allow us to deliver international football content to a rapidly-growing audience of passionate football fans in South Asia and Africa. BOLT.Global’s innovative use of technology to bring audiences together makes it a well-suited partner for Dugout’s data-driven and creative approach, allowing us to marry engaged audiences with first-rate football video footage.”

Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content. Through Dugout’s team of editors, a partner club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world. Once published to the club’s Dugout library, the video is distributed across all of Dugout’s owned-and-operated platforms and embedded network of premium publishers globally, reaching a qualified digital football audience. 

Jamal Hassim, Founder and CEO of BOLT.Global said:

“We are excited about the collaboration and agreement with Dugout. In Dugout we are bringing onboard the BOLT+ platform, an industry-leading content aggregator and creator. Our audiences will no doubt enjoy the variety and quality of premium football content being served by Dugout. We aim to use BOLT X Wallet and BOLT Token to drive not just viewership of the Dugout content but also engagement with it. BOLT.Global will also work with Dugout on tentpole event-driven campaigns and content creation.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

About BOLT

BOLT.Global is a blockchain based live content ecosystem that launched in 2017. BOLT.Global streams live video and audio channels on its BOLT+ content platform, utilizes the BOLT Token to monetize content engagement on BOLT+ and the BOLT X Wallet for our Community to store their Tokens safely. Content creators and streamers host and stream their content from all genres on BOLT+ to create greater engagement around the content and monetize more effectively.  

The BOLT.Global ecosystem now has a global community of 14 million users and is growing rapidly in Asia, Africa, Western Europe and North America. 

Dugout partners with GSRM to extend Brasileirão reach internationally

Dugout to share the Brazilian top division’s game highlights, goals and behind-the-scenes content globally

London, UK – 13 November 2020:

Dugout has today announced a new partnership with Global Sports Rights Management (GSRM) which sees premium content from Brazil’s Brasileirão shared in all international markets outside of Brazil. 

The new agreement will give Dugout’s network of more than 110 premium publishing partners access to the Brasileirão’s best goals, highlights and behind-the-scenes content to pair with their editorial coverage. As the top-tier of Brazilian football, the Brasileirão, has a passionate global fanbase including an online following of more than 125 million. All these fans and more will now also be able to engage directly with the league via new channels launched on the Dugout App and on Dugout.com. 

In recent times, the Brasileirão has become increasingly international, with an influx of players from around the globe. Japan’s Keisuke Honda, Spain’s Juanfran and Costa Rica’s Bryan Ruiz have all increased the league’s international reach with Dugout now set to boost this further through its global audience and publishing partners. 

Dugout has seen high global interest in Brazillian club content following collaborations with Flamengo, Santos, Corinthians and Chapecoense. Now, for the first time, fans will be able to view multi-team compilation videos from all Brasileirão clubs and leading players including Bruno Henrique, Gabriel Barbosa and Matheus Henrique.

Launched in 2016 as a unique venture by 10 of the world’s best football clubs including A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand safe professional videos a month, and receiving more than 400 million views globally.

Dugout Chairman, Elliot Richardson, said:

“Brazil is a key market where we have seen high levels of engagement, and we are thrilled to bring our users a new way to view high-quality, exclusive content from the Brasileirão. 

“By distributing content via our extensive global publisher network, our new partnership will ensure current fans can stay connected and the international reach and presence of Brazil’s top domestic league can expand.”

GSRM, CEO & Co-Founder, Hernan Donnari said:

“Having recently acquired the rights for the Brasileirão, we are excited to collaborate with Dugout and ensure content from this exciting league is shared with fans globally.

“Dugout’s global platform and extensive network of publishing partners will enable high levels of engagement from Brasileirão’s international audience and we look forward to working together.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

AIA teams up with Dugout to maximise reach of new content series with Tottenham Hotspur

Dugout to promote new ‘Every Team Needs’ content series featuring Tottenham Hotspur’s players supporting AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’

London, UK – 20 October 2020:

AIA Group Limited, the Global Principal Partner of Tottenham Hotspur Football Club, has been working with global media company Dugout to produce and distribute a brand-new series of content featuring Tottenham Hotspur’s players to accompany the Premier League season. 

The new ‘Every Team Needs’ content explores the key attributes that support AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’ and how Tottenham Hotspur players put them into practice on the pitch with the first two clips featuring Harry Kane and Dele Alli.

In addition to production, the branded content will also be distributed via Dugout’s network of premium publishers in ASEAN and China to amplify the reach and numbers of viewers amongst an audience of highly engaged football fans. The first two clips can also be viewed via dedicated AIA Channels on Dugout.com and on the Dugout App.

After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now activates brand partnerships in more than 30 countries. The leading digital media company distributes more than 3,500 brand-safe, professional videos a month via more than 85 publishing partners, delivering in excess of 400 million views globally and growin

Mark McFarlane, GM APAC, Dugout said: 

“This highly unique, engaging content directly links Tottenham Hotspur star players with key values of AIA’s brand messaging, strengthening AIA’s connection with fans whilst promoting improved health and well-being. We’re delighted that we’ve been able to produce this compelling content under some challenging circumstances and look forward to sharing with football audiences throughout ASEAN and China via our network of premium publishers.”

Adrian New, Director of Football Initiatives at AIA, added:

“This content series is the latest activation of our partnership with Tottenham Hotspur FC and aims to bring to life the key values of AIA’s ‘Healthier, Longer, Better Lives’ brand positioning. Our partnership with Dugout allows us to directly reach an engaged audience with exclusive, high-quality video content that ensures we continue to help improve the health and well-being of people across Asia.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout launches ‘Boost’ to enhance brand sponsorship activation offering

New product enables brands to activate club sponsorships through Dugout’s unique relationships with fans, publishers, clubs and advertisers.

London, UK – 20 October 2020:  Dugout has today announced its newest product, Dugout Boost, providing brands with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world’s leading football clubs.

Utilising multi-dimensional data and audience segments generated by the recently launched Dugout FanPro™ product, Boost is a new solution to amplify and guarantee media exposure for sponsorship activations throughout Dugout’s ecosystem.

Dugout Boost ensures greater ROI for clubs and sponsors as campaigns are contextually targeted to reach bespoke audiences of engaged football fans via Dugout’s global network of more than 110 premium media publishers including, Sports Illustrated, Le Figaro, The Independent and Bild.

Brands and sponsors will benefit from significantly higher engagement levels with Dugout campaigns achieving video completion rates of 69% – a 41% increase compared to the average 28% across major social media platforms.

With more than 85 million fans engaging monthly with Dugout’s content, the new sponsor-focused product will enable brands to make more meaningful connections via easier access to this established and interested audience. The insight-led approach will drive sponsorship value with Dugout offering a full marketing service from creative conception through to campaign execution and distribution.

Boost becomes the latest offering from Dugout, which was launched in 2016 by some of the world’s top football clubs including A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand safe professional videos a month, and receiving more than 400 million views globally.

Jamie Wilson, Chief Commercial Adviser, Dugout said:

“Dugout Boost provides a new mechanism for sponsorship activation allowing clubs to generate additional revenue streams by utilising our unique position at the epicentre between clubs, media publishers and brands to reach highly relevant audiences.

“Clubs and brands are increasingly seeing limitations with the impact of their campaigns across social channels, Dugout Boost allows them to go beyond social to reach our global audience of highly engaged football fans.”

Dídac Lee, Board Member responsible for the Digital Area, FC Barcelona, said:

“Working alongside Dugout enables us to provide our partners with a highly effective way to activate and add value to their sponsorships. Dugout’s ability to understand, implement and achieve our partners’ campaign goals is an asset to our partner management strategy.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout partners with Mediotiempo to enhance North American offering

London, UK – 13 October 2020:  Mexico’s leading sports publisher will now feature Dugout’s behind-the-scenes and archive football content.

Dugout has today announced a new partnership with Mediotiempo which will see Mexico’s leading sports publisher incorporate Dugout’s full suite of products into its editorial platforms. 

With a strong focus on both domestic and international club football, Mediotiempo will now share Dugout’s extensive library of engaging archive and behind-the-scenes video content to more than eight million monthly unique users via the Dugout Embed Player. 

Mediotiempo’s free-to-access sports publishing digital platforms have a dedicated and committed audience throughout North America and continues Dugout’s growth in the region. The new collaboration follows recently announced partnerships with influential North American media companies Sports Illustrated, beIN SPORTS North America and Fanatiz, and Mexican football club, Tigres UANL

Founded in 2016 as a unique collaboration between 10 of the world’s biggest football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries.  

Dugout Co-Founder and Chairman, Elliot Richardson, said:

 “Extending our presence in North America is a key area for growth and through this new collaboration with Mediotiempo we will provide the region’s passionate fanbase with new levels of high-quality football content.We are consistently seeing our engagement levels grow and, as the new seasons get underway, we look forward to bringing Mediotiempo’s audiences closer to the world’s best teams.” 

Agustín Martínez de León, Product Director, Mediotiempo, said:

“Our audience passionately engages with Mexican and international club content and this collaboration with Dugout ensures they will be brought even closer to their favourite teams and players through Dugout’s exclusive behind-the-scenes and archive content.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 406 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Activating Kia’s Sponsorship of the UEFA Europa League

London, UK – 8 October 2020:  Dugout has created a unique position for Kia within the UEFA Europa League (UEL) landscape, allowing the brand to build greater affinity with the modern football fan across multiple markets and territories.

Dugout has been an invaluable partner to Kia and we’re delighted we’ve been able to share these moments around the world.

Michael Choo
General Manager at Kia Motors Corporation

Objectives

  • Maximise Kia’s activation of key UEL sponsorship assets to fully leverage the partnership in an
    exciting way.
  • Create engaging UEL content using clubs, players, and legends. 
  • Establish Kia’s position as a provider of engaging, insightful content in the minds of UEL fans.
  • Activate Kia’s sole and exclusive partnership right as the ‘Official Match Ball Carrier’. 
  • Deliver exclusive content strands and create a ‘Kia-owned’ content platform.
  • Maintain engagement with fans throughout the COVID-19-enforced lockdown, producing high-quality videos to fill the void of live UEL matches.


Activation

  • Dugout was responsible for the strategic setup, ideation, concepting, production (filming and editing) and delivery of Kia’s UEL content.
  • To create a destination for fans across the season, a dedicated ‘Kia Home of Football’ channel was launched across Dugout platforms to showcase a range of high-quality video series from the UEL-Kia partnership, examples of which include: 

‘Hero’s Walk’
A bespoke, emotive series launched to activate Kia’s position as Official Match Ball Carrier, where young football fans from all over Europe deliver the match ball to the pitch ahead of UEL matches.

‘The UEFA Europa League Trophy Tour Driven by Kia’
As the 2019 UEL Trophy moved through Europe, football boots were collected from fans, and alongside the UEFA Foundation, the boots were donated to children in the Za’atari Camp in Jordan.

‘Home Fans’
A series of videos, published ahead of UEL fixtures, where a group of home fans, such as Greece’s PAOK, provide a unique behind-the-scenes tour of their club.  

‘Making of a Legend’
Activates Kia’s UEL partnership away from the pitch by exploring unknown life-stories of some of Europe’s greatest players including Didier Drogba, Steven Gerrard and
Radamel Falcao.

During the COVID-19 enforced pause of live football, Kia and Dugout launched the ‘The Hero’s Walk, At Home’ series ensuring young football fans, who would usually carry out the ball ahead of UEL games, continued to have the opportunity to meet their footballing idols. Youngsters met their heroes remotely, giving them the exclusive opportunity to speak to three football icons: Luis Fabiano, Bruno Fernandes and Esteban Cambiasso.

Working alongside Kia we have produced compelling content to share with the global football community. From initial idea creation through to distribution we have activated the UEL sponsorship in a way that excites football fans and strengthens their connection to the Kia brand.

Elliot Richardson
Co-founder and Chairman at Dugout

Outcomes

  • Dugout brought to life Kia’s sponsorship of the UEL, with engaging and high-quality videos, allowing Kia to build an affinity with UEL fans.
  • Dugout’s high-quality videos, activated Kia’s UEL sponsorship, with huge global interest on and around UEL matchdays.
  • Dugout has produced and shared 61 videos in total distributed across 172 territories.
  • Dugout innovatively adapted to produce engaging content during the Coronavirus pandemic with the ‘The Hero’s Walk, At Home’ series, allowing young fans to meet with their heroes remotely.
  • Dugout’s analytical support allowed Kia to identify the best performing videos on the Kia Home of Football page on Dugout.com, to further understand what content best engages fans underpinning a successful campaign.


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Borussia Mönchengladbach signs with Dugout to reach new domestic and international fans

Leading German side becomes third Bundesliga club to join Dugout and share compelling football content directly to fans.

London, UK – 2 October 2020:  Dugout has today announced a new partnership with top German side Borussia Mönchengladbach – launching new club-dedicated channels on Dugout’s platform and giving fans of the Bundesliga club greater access to high-quality, engaging football content.

Through bespoke video content, produced and shared by Dugout, the partnership will ensure Mönchengladbachcan connect with existing fans and reach new audiences in Germany and further afield. Mönchengladbach is already one of Germany’s most popular clubs, and the Borussia-Park stadium, which has capacity for more than 50,000 fans, is regularly packed full of loyal supporters – when not prohibited by COVID-19. These loyal fans will now be able to watch exciting Mönchengladbach content on Dugout.com, the Dugout app and via the platform’sglobal network of premium publishers. 



Borussia Mönchengladbach now join leading German outfits Bayern Munich and FC Schalke 04 as the additional Bundesliga clubs that have forged strategic partnerships with Dugout to further boost domestic and international fan engagement, generate greater commercial value from non-rights held video content and create ancillary revenue streams.

Founded in 2016 as a unique collaboration between 10 of the world’s best football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries. Mönchengladbach can now build an even greater affinity with their fanbase via Dugout’s exclusive and bespoke video content, from both on and off-the-pitch.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“As one of the largest clubs in Germany, it is fantastic to have Borussia Mönchengladbach join our platform. The partnership ensures we can build our presence in Germany and engage fans in the country via our high-quality match footage and behind-the-scenes football content.

“We are proud to help Mönchengladbach deepen connections with their existing fans, and reach new audiences internationally. The club will now have access to our extensive global network of premium publishers, ensuring they can reach more fans than ever before.”

Peter Hambüchen, Head of International Business Development of Borussia Mönchengladbach, said:

“Borussia doesn´t just “happen” around Mönchengladbach anymore. Fans all over the world identify with our club, absorb information about club and players and want to get exciting content about BMG. Dugout helps us to get this content tailor-made to fans around the globe. With that the BMG family can continue to grow globally!”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout announces 700% increase in women’s football video views

Huge growth in women’s football engagement recorded globally over the previous 12 months.

London, UK – 30 September 2020: Dugout has today announced women’s football content engagement has reached new heights, with video views increasing by 700% over the last 12 months.

Promoting the women’s game has been a key focus for Dugout with the leading digital media company now sharing videos from a host of women’s teams, such as Arsenal Women Football Club, Manchester City Women and Chelsea Football Club Women. Earlier this year, Dugout also announced that Madrid Club de Fútbol Femenino (Madrid CFF) would become the first dedicated women’s club on the platform.

Leading players such as Arsenal’s Beth Mead, Juventus’ Barbara Bonansea and Chelsea’s Sam Kerr and Fran Kirby have seen the highest levels of viewership, while users in Thailand, Turkey, Vietnam and Italy have engaged with female football content in the greatest numbers. 



The growth in engagement reflects an increased appetite for women’s football with last year’s FIFA Women’s World Cup™ attracting more than 1 billion viewers. The strength of The FA Women’s Super League – of which many of Dugout’s member clubs compete in – continues to rise, with elite players from across the globe joining England’s top-tier this summer. Dugout is committed to reflecting this surge in interest and enhancing the profile of the female game through increasing its women’s football offering via its global distribution network of over 110 publishers,  dugout.com and via the Dugout app. 

Dugout was founded in 2016 as a unique collaboration between 10 of the world’s biggest football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – and has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries. 

Lauren Trisconi, Head of Club Relationship Management, Dugout, said:

“Interest in women’s football is soaring and we have seen significant levels of engagement with our content. We are proud to bring fans closer to their favourite clubs and players, and help to raise the profile of the women’s game globally.

“We look forward to boosting our women’s football offering, partnering with more clubs and bringing more content to fans than ever before.”

Tom Hines, Head of Media, Arsenal, said:

“Arsenal Women has been a core pillar of our football club for more than 30 years and we’re proud to be at the forefront of driving women’s football to record heights on and off the pitch. We’re always looking for new and innovative ways to connect with our diverse, global fanbase.

“It is an exciting time to be part of women’s football, with interest levels reaching record heights and, in the past year, our content on Dugout has reached unprecedented levels. Our high-quality content showcases the very best of the club and our players and it has done exceptionally well on Dugout. We’re delighted to be reaching new and existing fans all over the world.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos a month delivering 406 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282