Scottish powerhouse Celtic F.C partners with Dugout to reach global audiences

The new partnership will provide exclusive, high quality Celtic F.C content to a global audience of more than 75 million football-loving fans

London, UK – 5th February:

Dugout, the leading football media company, has today announced a new partnership with Celtic F.C, which will see exclusive content from the current 9-in-a-row Scottish Champions shared throughout Dugout’s platforms and its global network of over 110 premium publishers.

Founded in 1888, Celtic is one of football’s most successful clubs having won more than 100 trophies. Playing their football in Glasgow at Celtic Park, the club’s iconic green and white hoops are adored by their huge fanbase and supporter clubs around the world.

Celtic’s greatest season was in 1966-67 when they became the first British team to win the European Cup and complete the first-ever European quintuple. Last season, the club added to its illustrious history securing a world first ‘quadruple treble’ when they completed a clean sweep of the three domestic trophies for the fourth season in a row.

In partnering with Dugout, dedicated Celtic channels have been launched on Dugout.com and on the Dugout app, featuring archive and behind-the-scenes video footage of iconic players from the past and present including Henrik Larsson, Scott Brown,Moussa Dembele and Odsonne Edouard.

Celtic joins a growing global community of more than 125 of the world’s top football clubs, leagues and federations – including Dugout’s founders A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

Dugout’s Co-Founder and SVP, Sebastian Gray, said:

“Celtic is one of the biggest clubs in the world and their passionate and dedicated existing fanbase will now receive greater levels of best-in-class video content to relive the club’s most memorable moments.

“Through our new partnership we will work closely with Celtic to grow their presence globally and attract new fans to follow the iconic club.”

Celtic’s Head of Marketing & Multimedia, Kerry Kennan, said:

“We are delighted to join up with Dugout, a partnership which will help us reach a new audience whilst bringing our existing fanbase an engaging new way to connect with their club.

“Celtic is a truly authentic football club and we have a rich history which we look forward to sharing with football fans around the world.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 125+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

In December 2020, Dugout was acquired by OneFootball reshaping the football digital media landscape by forming the world’s largest owned and operated digital football media business.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282

Palmeiras partners with Dugout to grow global presence

New partnership to grow Brazilian club international fanbase by sharing top goals, highlights and archive footage of iconic players.

London, UK – 21 January:

Dugout, the leading football media company, has today announced a new partnership with Brazilian club Palmeiras which will see exclusive and bespoke content shared via Dugout’s global network of more than 110 premium publishers.

Founded in 1914 and one of the most successful clubs in South America, Palmeiras has one of the largest fanbases in the region, and the club’s iconic stadium, Allianz Parque, is regularly packed full of more than 40,000 passionate fans. Alongside Palmeiras’ international fans, these supporters will now be able to view high-quality video content of the club’s greatest goals and behind-the-scenes footage from Brazilian legends including Rivaldo, Marcos, Roberto Carlos, Cafu, Gabriel Jesus and Felipe Melo viadedicated channels on Dugout.com, the Dugout app and its global network of premium publishers.

By partnering with Dugout, Palmeiras joins more than 125 of the world’s top football clubs, including founders A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, to share world-class content to Dugout’s global audience of more than 75 million.

Dugout Co-Founder and SVP, Sebastian Gray, said:

“We are delighted to welcome one of Brazil’s most successful clubs and look forward to collaborating with Palmeiras to support the club grow their presence in all corners of the world.

“Brazil is home to some of the most passionate football fans on the planet and we are excited to bring these fans increased levels of high-quality, exclusive and engaging digital football content.”

Palmeiras Executive Director, Roberto Trinas, said:

“This is an exciting partnership for our club and forms an important part of our long-term strategy. This partnership will ensure we can grow our international presence and reach new fans globally.”


Notes to Editors

About Dugout

Since being launched in 2016 by a collective of the world’s biggest football clubs including Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, Dugout has partnered with more than 125 clubs, National Football Federations and leagues around the world. These collaborations help educate, engage and grow digital fanbases via a global network of more than 110 premium publishers.

In December 2020, Dugout was acquired by OneFootball reshaping the football digital media landscape by forming the world’s largest owned and operated digital football media business.

Using current and archived footage, Dugout continues to create and distribute more than 3,500 brand-safe, professional videos delivering 400 million views globally a month – a figure that carries on growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282

Today, a new chapter begins.

A message from Dugout

London, 15 December 2020:

Four years ago, we changed the football media landscape forever and, today, a new chapter begins in our story. Following Dugout’s acquisition by OneFootball, we are once again reshaping the industry and now form the world’s largest D2C and B2B football media business.

In 2016, 10 of the world’s biggest football clubs came together to form a fresh and drastically different proposition to uniquely work at the center of the football ecosystem. From inception, Dugout has pushed traditional boundaries and driven digital transformation across the football industry.

Working hand-in-hand with our founding member clubs, we quickly gained a foothold in the marketplace. We were rapidly joined by more clubs, leagues and federations that shared the same desire to give their fans better access and insights into the teams they so passionately support. Now, with more than 125 valued partners from all the world’s major leagues, Dugout represents a united commitment from its stakeholders to continue as a transformation agent in the industry.

From a small team in our first office in London we have grown, and it is through these talented people over the years, showcasing industry-leading work, that Dugout has continued to expand over the past four years. From Latin America to SEA, Europe to Africa and China, we are a recognized global presence.

Fans are the lifeblood of the sport we all love. They fuel the passion. A passion we all share. We focused on the fans first, watching, listening and understanding the content they were consuming, when, why and how. We built our business around them, producing exclusive content and ensuring it was available where they wanted it.

From three publishers in two countries, we now share some of the world’s most dynamic content to more than 120 of the world’s most influential media outlets across 33 countries. Our video views have increased YOY by 326% and we have helped more than 500 brands reach a highly engaged audience consuming over 5.3 million hours of football content a month.

The digital landscape continues to evolve at an unprecedented rate, and as a combined business, OneFootball and Dugout’s offering is truly unique. We are in a strong position to accelerate our growth with our audiences now reaching 85 million active fans per month.

Our in-depth knowledge and understanding of what content is consumed and our global distribution network means football fans around the world will always have instant access to the best content. We will bring them even closer to the game they love.

Our clients and partners saw Dugout’s potential from the outset and have grown with us. Our commitment to you is to continue to innovate and work alongside our club, publishers and brand partners to provide new and unrivalled fan engagement opportunities and data insights.

There are hundreds of people, employees, businesses, partners, clubs, publishers, suppliers, fans, and friends to thank for our story and too many to mention individually.

Together, we have and will continue to change the football media landscape.

Kind Regards

Team Dugout

OneFootball Acquires Dugout – Reshaping Football’s Digital Media Landscape

Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid and Olympique de Marseille all welcomed as OneFootball shareholders

Berlin, 15 December 2020:

OneFootball, the leading football media platform, has today acquired Dugout to reshape the football digital media landscape and form the world’s largest owned and operated digital football media business.* 

The acquisition will put fans at the heart of the football ecosystem. It will bring Dugout’s global video expertise, network and distribution to OneFootball, uniting the businesses to create the most comprehensive content offering. This includes live OTT streaming, highlights, behind-the-scenes and archive video content, news, scores and statistics.  

OneFootball’s shareholders will now include Dugout founding clubs – Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – as well as new shareholder Olympique de Marseille.

The business will have an unparalleled reach and engagement. OneFootball’s personalized digital experience will be enhanced by Dugout’s suite of products and platforms, including its network of 110+ premium publishers, to now reach more than 85 million monthly active users, globally. 

Combining the businesses will bring benefits for the whole football ecosystem and create new opportunities to monetize OneFootball’s specialist digital football offering:

  • Clubs will benefit from increased global audience reach, data insights and a better understanding of their fans’ engagement, creating new and exciting direct-to-consumer and monetization opportunities 
  • Premium publishers will benefit from access to professionally produced, highly engaging and exclusive video content, delivered via a plug and play embed solution to complement their editorial
  • For brands and advertisers, aggregating OneFootball’s first party fan data with Dugout’s unique fan profiling platform, FanPro™, will deepen audience understanding and increase targeting options through audience segmentation across the new platforms and global publisher network
  • Most importantly, fans will benefit from a complete, accessible and flexible offering, with instant access to original and highly relevant content including live and archive footage, breaking news, scores, analysis, insights and features.  More football will be more accessible to more fans around the world, anywhere, anytime, as a personalised experience.

Lucas von Cranach, CEO and founder of OneFootball, explains:

“Since forming OneFootball, our ambition has been to become the ultimate destination for everything football, both on and off the pitch, and our acquisition of Dugout reflects this. This move will benefit the whole football ecosystem with clubs, federations and leagues able to increase audience reach and harness our powerful data insights to gain a deeper understanding of their fans’ engagement. Our brand and advertising partners will have access to new, contextually-relevant destinations to reach highly engaged football fans on a global scale, with a local approach.

“Welcoming 10 of the world’s biggest football clubs as shareholders is a special occasion and we will be working closely alongside them, and OneFootball’s existing shareholders, to create exciting direct-to-consumer opportunities. 

“We will continue to provide a fan-first digital experience, with an enhanced content offering that is complete, accessible and flexible.”

Elliot Richardson, Chairman of Dugout, said:

“Over the past 4 years we have delivered a number of industry transformational initiatives, with a single goal, that through collaboration we can deliver value to Clubs, Publishers, Brands and Fans via our truly unique company. Thanks to the hard work, ambition and commitment of our wonderful team and incredible support from all our shareholders, we have evolved Dugout into a highly influential, successful business, and built deep long-lasting relationships with our partner clubs, federations, leagues, sponsors, advertisers and publishers that is impossible to replicate.

“OneFootball acquiring Dugout brings together two great, complementary businesses with the most talented people in the industry and establishes the world’s largest B2B and B2C football media company. The newly combined business is now in a strong position to accelerate expansion and support our partners through the rapidly changing digital football landscape.

“The entire football ecosystem will benefit from this deal at a time when it is so important for everybody and will help define the future together working with a common purpose.”

———

*The completion of this acquisition is subject to certain customary authorisations. It is currently anticipated that the transaction will be completed in the beginning of the year 2021.


About OneFootball

OneFootball’s goal is to fuel the world’s football obsession. Reaching tens of millions of football fans worldwide every month, across its platform and social media channels, OneFootball is the most popular football media platform for the new generation of football fans. It is the only app with a fully personalised home stream for non-stop news of your favourite club and the only company to offer single live football matches in-app on a free and pay-per-view basis. In the spirit that football is more than just 90 minutes, OneFootball operates a 24-hour newsroom to provide fans across the world with the comprehensive football content they crave – from statistics and live scores of 200+ leagues and competitions worldwide to breaking news, highlight clips, live streaming, transfer rumours and features. Native integration from OneFootball’s network of over 300 independent content creators, clubs, federations and broadcasters adds an additional 25,000+ pieces of content per week. OneFootball is available in 12 languages and is the best rated sports app in the world, based on millions of App Store and Google Play reviews. Founded twelve years ago, the company has its headquarters in Berlin and regional offices in London, New York, Mexico City and Rio de Janeiro.

For more information, please visit:

company.onefootball.com


About Dugout:

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282

Dugout launches Premium offering to build 360-degree view of modern football fan

Fans will gain access to exclusive content behind a simple 3-step registration, login, and account self-service solution powered by Strivacity Fusion.

London, UK; 10 December 2020:

Dugout has, today, announced the launch of its new Premium service providing the leading football media company’s global fanbase with exclusive content and its partner network with unrivalled insights into the modern football fan.

Dugout’s global audience will have access to the Premium service via Dugout.com, the Dugout App and the Embed player – currently hosted by more than 120 of the world’s premium media publishers including Sports Illustrated, Le Figaro, beIN, The Independent, Bild, O Globo and Kooora.

With only three clicks and registration completely free of charge via its customer identity management partner Strivacity, fans will be able to view exclusive premium content from its partners including in some territories full live matches. Theincreased volume of video content available will enable publishing partners to provide a more personalised experience and supplement Dugout’s existing behind-the-scenes and archive footage.

Incorporated within Dugout FanPro™, the company’s unique fan profiling platform, this Premium content offering will provide Dugout’s partners with a comprehensive, start-to-finish user journey, tracking fans’ consumption patterns and viewing behaviours. Brands and advertising partners will have access to unrivalled data-led insights with enriched fan profiles – paired with individual IDs – to underpin targeted placement of content campaigns.

The launch of the new Premium service supports recent findings from Dugout’s ‘Navigating Video: Monetization, brand safety and data-driven strategies in a post-cookie world’ report, conducted in conjunction with Digiday. When asking publishers, agencies and brands about their views on the state of video, 94% of publishers and 90% of advertisers are actively considering contextual targeting options following recent efforts to phase out third-party cookies – reinforcing the relevance of Dugout’s FanPro™ and Premium products.

Sebastian Gray, Co-Founder, Dugout, said:

“Our new Premium offering will provide new, unique and unrivalled insights into the modern football fan, enabling our global partners to make strategic and informed decisions. Our unrivalled insights will provide a more rounded picture of fans’ viewing patterns and behaviours to increase engagement opportunities across all of Dugout’s touchpoints.

With only three clicks, fans throughout our ecosystem will get even closer to their favourite teams, while clubs and publishers will gain a new level of understanding of their fanbase and readership.

FanPro™ and Premium will allow Dugout to connect multiple experiences and enrich user profiles providing strengthened, contextual data for our partners to accurately place branded content campaigns in highly relevant environments.”

Keith Graham, Co-Founder & Chief Operating Officer, Strivacity, said:

“Strivacity is excited to partner with an international organization like Dugout, helping them to connect fans to premium content and deliver it globally in a secure, compliant way. This will be a fantastic experience for fans, and a great opportunity for Dugout and its partners.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand-safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

About Strivacity 

Strivacity securely connects brands to their customers, paving the way for profitable lifetime relationships built on loyalty and trust.

Strivacity provides simple and secure customer registration, adaptive multi-factor authentication, as well as privacy and consent management controls across all relevant digital channels. It provides customer and market insights and easily integrates with existing customer management and marketing solutions. Ready built components, well documented APIs, and easy to use SDKs built around customer-dedicated cloud services ensure quick time to value.

strivacity.com

Engage with Dugout on social:


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282

Leeds United signs with Dugout to share content and promote Premier League return

Premier League side becomes latest club to deliver bespoke content directly to fans.

London, 8 December 2020:

Leeds United has today become the latest club to sign with Dugout –providing fans of the West-Yorkshire club with greater access to high-quality, engaging football content.

An English powerhouse, Leeds has a rich history, having won three English league titles, an FA Cup and a League Cup. Under the leadership of current owner Andrea Radrizzani and globally respected head coach Marcelo Bielsa, Leeds regained Premier League status ahead of the 2020/21 season – returning top-flight football to the iconic 37,000-capacity Elland Road for the first time in 16 years.

Current stars Patrick Bamford, Luke Ayling and Kalvin Phillips have subsequently taken the league by storm and Leeds fans now have a new way to engage with their heroes via Dugout’s global and growing publisher network and media partnerships – as well as on dedicated channels on Dugout.com and the Dugout mobile app – with uniquely curated content digital content. Through Dugout’s unrivalled catalogue of archive footage, fans will additionally be able to relive the finest moments from Leeds legends including Tony Yeboah, Mark Viduka, Lee Bowyer  and more.

Leeds now sit alongside giants of world football including Dugout’s founders A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

Since launching in 2016, Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand safe professional videos a month, and receiving more than 400 million views globally.

Via Dugout’s extensive global network of more than 110 premium publishers, the new partnership will allow Leeds to connect with and attract new fans on a global scale.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Leeds United is an iconic English club and has one of the largest fan bases in English football. It is a club that is digitally innovative and we are looking forward to working alongside them to provide high-quality, bespoke and exclusive football content during the first season back in the top flight.

Our extensive global network of premium publishers will now have access to the latest Leeds content ensuring the club can reach a truly global audience via new channels.”

Leeds United Executive Director Paul Bell said:

“Over recent seasons we have been working hard to grow the Leeds United brand both on and off the pitch, with last season’s promotion to the Premier League testament to that. Since returning to the Premier League we are seeking to tell our exciting story to fans around the world and have managed to secure a number of exciting content partnerships to help facilitate that goal, working with OneFootball to reach millions of fans through their platform, partnering with Roc Nation to amplify our brand and content in the USA and most recently collaborating with Ninjas in Pyjamas as we enter the eSports arena for the first time.  Partnering with Dugout enables us to further connect with our existing global fanbase and attract new fans through sharing innovative and exciting content.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand-safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282

Navigating Video: Monetization, brand safety and data-driven strategies in a post-cookie world

Two-thirds of publishers say video drives higher revenues, according to Dugout research

London, 3 December 2020:

Research commissioned by global digital media company, Dugout, finds two-thirds of publishers (72%) say video advertising can drive higher revenues for their business compared to other formats and channels, and 87% say it improves user experience. The research investigates where publishers and advertisers see opportunities for video advertising and explores the challenges to overcome to capitalise on these growth areas.

The research, conducted in conjunction with Digiday, asked publishers, agencies and brands about their views on the state of video; in particular the importance of video formats, the appetite for contextual advertising, life after third- party cookies, investment in VOD & OTT, challenges and obstacles to investment.

Value of video for publishers

According to the research, publishers are making the most of the growing numbers of global internet users able to stream and download high-quality video content. An overwhelming 91% percent of publishers valued video content in their editorial strategy (25% say it’s highly valued, 50% say it’s valued and 16% say it’s somewhat valued). These views are clearly being put into practice, with 69% of publishers frequently or very frequently using video content to support editorial.

Video content also stands up favourably with publishers when compared to non-video editorial content. The research finds 62% of publishers say video content drives “a lot of engagement”; compared to the 44% of publishers who say this is the case for non-video editorial. Almost half (44%) of publishers say video content drives “a lot of shares”, compared to only 13% of publishers who say this for non-video editorial.

Value of video for advertisers 

Advertisers – both brand and agency respondents – also emphasise the value of video. Just over half (53%) of advertisers say video advertising generates a higher ROI compared to other formats and channels. And when it comes to priority factors determining investment in video, the formats take the clear lead with 52%, followed by location (18%) and quality of the player (16%).

Challenges with video and obstacles to investment

When it comes to obstacles for video advertising investment, both publishers and advertisers are struggling with inventory. Having a sufficient supply of video inventory and generating that supply is a particular challenge for the publishers surveyed. An overwhelming majority (85%) of publishers say generating a sufficient supply of video inventory is challenging. When it comes to challenges of video advertising in practice, publishers and advertisers are aligned on the most important concern being quality of content, with 56% and 58%, respectively, citing this.

The importance of first-party data and context

Following recent efforts by internet browser companies and regulators to phase out third-party cookies, it might not come as a surprise that publishers and advertisers are considering alternative options. Advertisers recognise the importance of first-party data for understanding audience preference and behaviours, with 17% saying they use first-party data “very frequently” and 45% “frequently”. And publishers are increasingly bringing in insights from first-party audience data to influence their video strategy, with 9% doing this “very frequently” and 25% “frequently”. When it comes to context, 94% of publishers are actively considering contextual targeting options and 90% of advertisers are doing the same.

Rachel Powney, VP Marketing, Dugout said of the findings:

“It’s positive news that both publishers and advertisers recognise the importance of quality video content to complement and enhance editorial strategies, drive audience engagement and boost the bottom line. And now, with comprehensive first-party audience profiles and improved contextual data to hand, publishers and advertisers have the ability to achieve ever-more effective video-based advertising.

“Our research shows that advertisers are still understandably concerned about brand safety, and both parties highlighted issues they faced with the quality and supply of video content. When it comes to brand safety, block lists are widely used but they limit reach and engagement, therefore brands need to look more at the opportunities available with contextual targeting, working with vendors who offer brand safety, brand suitability, and sentiment analysis at a webpage level, for example.”

On the subject of video quality, Powney commented: “When it comes to the quality of video content and the amount of supply available there needs to be more data transparency and processes and policies in place to ensure high quality content is available within brand safe environments – which we know drives audience engagement and ROI. The opportunities both advertisers and publishers see with OTT and streaming are somewhat optimistic – but still the biggest challenges for advertisers are navigating the fragmented landscape and making buying and measuring campaigns easier.”

Click here to download a copy of the report


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand-safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282

Vitória Sport Clube partners with Dugout to expand international presence

Portuguese top-tier side announced as the latest club to deliver bespoke content directly to fans

London, 25th November 2020:

Vitória Sport Clube has today become the latest club to sign with Dugout and will now share high-quality, engaging football content with their passionate fanbase.

Approaching their centenary year after being founded in 1922, Vitória Sport Clube is based in the historic city of Guimarães – a listed UNESCO World Heritage Site.Also known as Vitória de Guimarães, the Primeira Liga side won their first Supertaça Cândido de Oliveira in 1988 before sealing a first Taça de Portugal title in the 2012/13 season. Vitória is a regular in Europe’s leading club competitions with famous players who have donned the iconic white stripincluding, Portuguese internationals Fernando Meira and Ricardo Pereira, Wolves manager Nuno Espírito Santos and current star player Ricardo Quaresma.

Vitória Sport Clube now joins some of the greatest sides in world football – including Dugout’s founders A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – in attracting new fans around the world via Dugout’s extensive global network of more than 110 premium publishers.

Since launching in 2016, Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand-safe professional videos a month, and receiving more than 400 million views globally.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“We’re excited to welcome Vitória Sporte Clube as a partner and bring further Portuguese football content to our users.

“This partnership will allow Vitória to grow its international presence, build an even greater affinity with their loyal fans and connect with new ones.”

Vitória Sport Club Communication Manager, André Viana, said:

“Vitória Sport Clube is a club with international reach but keeps it’s unique identity, carrying all the story of a city named the “birth of Portugal”, which are characteristics felt by the club and its fans. Those are the milestones we want to share with Dugout’s universe, a partner that will support to strengthen club’s international presence, as well as our players and fans, known for their singular devotion and dedication to club. Dugout will be a window for all who live football passionately to know a club which cares and preserves what this sport has as authentic”.


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand-safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
sjasani@verocom.co.uk 
+44 (0) 7940 375282