Leading German side becomes third Bundesliga club to join Dugout and share compelling football content directly to fans.

London, UK – 2 October 2020:  Dugout has today announced a new partnership with top German side Borussia Mönchengladbach – launching new club-dedicated channels on Dugout’s platform and giving fans of the Bundesliga club greater access to high-quality, engaging football content.

Through bespoke video content, produced and shared by Dugout, the partnership will ensure Mönchengladbachcan connect with existing fans and reach new audiences in Germany and further afield. Mönchengladbach is already one of Germany’s most popular clubs, and the Borussia-Park stadium, which has capacity for more than 50,000 fans, is regularly packed full of loyal supporters – when not prohibited by COVID-19. These loyal fans will now be able to watch exciting Mönchengladbach content on Dugout.com, the Dugout app and via the platform’sglobal network of premium publishers. 



Borussia Mönchengladbach now join leading German outfits Bayern Munich and FC Schalke 04 as the additional Bundesliga clubs that have forged strategic partnerships with Dugout to further boost domestic and international fan engagement, generate greater commercial value from non-rights held video content and create ancillary revenue streams.

Founded in 2016 as a unique collaboration between 10 of the world’s best football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries. Mönchengladbach can now build an even greater affinity with their fanbase via Dugout’s exclusive and bespoke video content, from both on and off-the-pitch.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“As one of the largest clubs in Germany, it is fantastic to have Borussia Mönchengladbach join our platform. The partnership ensures we can build our presence in Germany and engage fans in the country via our high-quality match footage and behind-the-scenes football content.

“We are proud to help Mönchengladbach deepen connections with their existing fans, and reach new audiences internationally. The club will now have access to our extensive global network of premium publishers, ensuring they can reach more fans than ever before.”

Peter Hambüchen, Head of International Business Development of Borussia Mönchengladbach, said:

“Borussia doesn´t just “happen” around Mönchengladbach anymore. Fans all over the world identify with our club, absorb information about club and players and want to get exciting content about BMG. Dugout helps us to get this content tailor-made to fans around the globe. With that the BMG family can continue to grow globally!”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

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For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282