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Financial Times Business of Football Summit 2020: Live Stream

Football is the world’s most popular sport, and, also, one of the most active sectors globally for deal-making. Whether it is M&A, private equity investment, stadium financing, media rights, sponsorship contracts, player transfers, or salary packages, the business of football has become a multi-billion dollar economy. And as with many other major asset classes, there are disruptive forces that are shifting the goalposts – challenging established systems and creating new opportunities for growth.

At this years event the FT will explore the new technology that is transforming the way football is both consumed and played, radical proposals to expand regional and global tournaments, the continuing efforts by regulators to level the financial playing field, and the enormous growth potential for the women’s game following the success of the 2019 World Cup.

Elliot Richardson
Executive Chairman
Dugout

Andrea Agnelli
Chairman
Juventus and European Club Association (ECA)

Gary Neville
Former Manchester United and England defender

Steven Zhang
President
Inter Milan

Kelly Simmons
Director of Women’s Professional Game
The Football Association

Rita Liu
Director, Sports Marketing, Global Branding and Marketing
Alipay

The Dugout Newsletter: Latest content packages, product updates and success stories

Welcome to our quarterly newsletter which brings you all our latest content packages, product updates, success stories and news.

Dugout Video Views Increase by 166%

We are pleased to announce that our global video views increased by a massive 166% in Q2 (vs Q2 2019)

During the global pandemic and the rescheduling of live matches, football fans around the world relied on digital content to keep them connected to their favourite sport.

We have continued to see a huge appetite for football video content. We are working harder than ever before with our founding and partner clubs to develop new and exciting stories which will resonate with the fans, engage our publisher’s readers and drive lucrative advertising opportunities for brands.


Content Stats for Q2


Dugout’s Content Packages

Dugout identifies fan engagement and attention patterns from across its global publisher network. By aggregating and analysing all the data we collect from multiple touchpoints, we are able to curate unique content packages which maximise audience engagement and ROI for our publishers and advertisers.

Here is a list of our most popular content packages and also what’s coming soon!

Top Themes

Available this month

Contact us to find out more about our content packages.


Dugout signs 38 new publishers in 2020

2020 was a challenging time for most businesses and despite the lack of live sports we were able to help our existing publishers continue to keep millions of fans around the world connected to their favourite sport.

This year we are thrilled to announce that 38 new publishers have joined our international distribution network, increasing our fan reach by 45%.


Dugout increases audience reach in Asia by 28% for AIA & Tottenham Hotspur

We are thrilled to be working once again with AIA and one of our partner clubs Tottenham Hotspur to distribute a series of films featuring David Beckham, José Mourinho and the Spur’s players.

Designed to inspire health and wellness, the films promote the topics of sleep, nutrition, fitness, mental health and the importance of routine in a unique and entertaining way. The films form part of AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’.

Working with our extensive publisher network across ASEAN and in particular our partnership with Suning’s PP Sports in China, we have helped AIA and Tottenham Hotspur increase their presence and visibility in this region by ensuring their content reaches millions of highly engaged fans every day.

Get in touch to find out more about how Dugout is helping the worlds biggest brands to reach and engage millions of fans globally.


Dugout develops its contextual targeting opportunities for advertisers

This week Dugout announced the launch of Dugout FanPro™ – a unique and new fan profiling platform which has enabled us to further develop our audience targeting capabilities for our partner clubs, sponsors and global advertisers.

By pairing our first party data with Lotame’s third-party data, we are able to build multi-dimensional fan profiles and audience segments – creating significant value to advertisers. Our unique audience targeting capabilities include; content consumption patterns, psychographics, sentiment, environment, engagement levels and purchase intentions.

Dugout provides advertisers with the opportunity to syndicate and amplify their creative ad campaigns to our global audience through an extensive network of more than 110 premium sports publishers 

Agencies and brands can leverage Dugout FanPro™ audience segmentation and buy contextually relevant ad placements via direct PMP and programmatic guarantee deals. 

Get in touch today to find out more about our data enriched audiences targeting capabilities.


Dugout now streams live content direct from clubs to publishers

Last month we announced the launch of our LIVE broadcast stream which kicked off with pre and post-live game footage of the Man City Vs Burnley match, which saw total concurrent views of 1,121 with an average viewing time of 10 min 43 seconds.

Every week we stream live football content via our global network of over 110 premium sports publishers, providing football fans with a unique and customised viewing experience and global brands with the opportunity to advertise to a highly engaged audience of football fans. 

Contact us for more information about how we are distributing and monetising our live content.


Dugout in The News

Dugout’s Co-founder and SVP speaks to The Drum about Digital Fandom, the value or archive, live and gamified content.

Dugout speaks to ExchangeWire about Brand Safety and Brand Suitability.

AFC Ajax partners with Dugout to expand global reach

Dutch Eredivisie club joins 95 of the world’s top clubs, national football federations and leagues as part of Dugout’s global community to deliver exciting football content direct to fans

London, UK – 19 December 2019: Global media platform Dugout has announced a new partnership with top Dutch football club AFC Ajax that will grow the club’s global fan base and expand its reach internationally. Ajax is the latest big-name club to join Dugout’s growing global community, which now includes 96 of the world’s biggest clubs, federations and leagues.

With 34 Eredivisie titles, 19 KNVB Cups and a slew of international trophies, Ajax is the Netherlands’ most successful football club. In addition to four European Cup / Champions League titles – including three consecutive titles from 1971 to 1973 – Ajax has won one European Cup Winners’ Cup; one UEFA Cup; two UEFA Super Cups and two Intercontinental Cups over the course of its 119 year history.



Ajax’s signing comes at a time of rapid growth for Dugout, which is the only media company owned by the world’s top football clubs, whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus The new partnership will ensure Ajax can better engage existing fans and reach new audiences through high-quality, original and exclusive football content delivered directly to fans worldwide via Dugout and its global network of premium publishers.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

 “We are delighted to partner with Dutch champions Ajax – one of the most prestigious and highly regarded clubs in the world. This partnership will ensure fans across the globe will have direct access to great Ajax content, both on and off the pitch, enabling the club to develop an even deeper connection with its audience, while expanding its global reach. 

Ajax is a fantastic addition to the Dugout family and an important component of our ongoing strategy built on a unique collaborative approach. Dugout is proud to partner with 96 member clubs, federations and leagues and work with a global network of 75 premium publishers delivering content to over 60 million users a month. We remain on track to become one of the largest football content providers in the world.”  

AFC Ajax Chief Commercial Officer, Menno Geelen, said:

Dugout has been running an exciting business for years, expanding in terms of club partnerships and publishing partners. Therefore, we are excited to partner with them, as this fits perfectly in our increasing focus, to develop a strong international partnership proposition and grow internationally. Dugout is the perfect partner to help us fulfil this ambition.

About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now 96 clubs, National Football Federations and Leagues in partnership with Dugout. 

Dugout offers exclusive football video content from its member clubs through a central library of more than 50,000 videos direct to fans on Dugout.com and via its global network of premium publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow. 

Dugout’s network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

Twitter (Content)
Twitter (Corporate)
LinkedIn
Facebook
Instagram

For media enquiries or more information contact:

Amelia Fisher-Starzynski
Vero Communications
Afisher-Starzynski@verocom.co.uk
Ph. +44 (0) 7557 418 187

The Independent and Dugout: Increasing Audience Engagement Using Contextually Relevant Video

Why did you choose Dugout?

Because Dugout is owned by, and has partnered with, some of the world’s biggest football clubs, the team has direct access to exclusive and rights approved video content. This includes current events and archive footage, allowing our journalists to easily find additional engaging content to complement our editorial and enhance our readers’ overall experience. 

Dugout is providing us with some of the very best video content in the business. The quality of the product and the ease of its use on a daily, hourly and even minute-by-minute basis have enabled us to successfully extend our sports video output.

Ben Burrows, Sports Editor, The Independent

What has been your experience to date of working with Dugout?

To date, we are very pleased with our partnership with Dugout, with the ambition, passion and enthusiasm around quality football content matching our own.

“Both Dugout and The Independent team are focused on delivering the best quality content and user experience to their audience. By matching great editorial with our bespoke football video content, we are proud to achieve exceptional results for both publishers and advertisers.”
Sebastian Gray, Senior Vice President, Dugout. 

The team has been working closely with our editorial experts around key fixtures, news and events, as well as helping craft ideas for new content and coverage. This will ensure that even more of our best-in-class sports coverage is coupled with the highest quality video content available.

From day one, Dugout have been a fantastic partner to work with. They have a real understanding of the challenges a busy sports desk in a large publisher has and the quality of their video content speaks for itself. 

Matt Brewer, Digital Partnerships , The Independent

The team has also quickly grasped our wider content strategy and this is reflected in some of the impressive engagement and completion rates we’ve seen across our sports video pages.

How do you see the relationship with Dugout evolving?
We have some exciting and ambitious plans in and outside the UK, especially in the US where we already have a very large and engaged base of readers. Partners like Dugout will help us build additional new and exciting content for our readers around the world.

We are extremely excited about the editorial and commercial opportunities that this partnership will continue to yield moving forward

Matt Brewer, Digital Partnerships , The Independent

Football giant Inter Milan (FC Internazionale) drives fan engagement growth with Dugout’s unique video content

Collaboration has enabled Serie A club to expand global fanbase by delivering high quality video content – with views increasing by 142% .

London, UK – 4th December 2019:

A partnership between Inter Milan (FC Internazionale)and leading global digital media company Dugout has allowed the football club to better engage with both new and existing fans, and increase its global footprint.

The long-term collaboration has provided the Serie A giants with unique and engaging video content, bringing fans closer to the club and its players. It has also enabled the Italian sporting legends to reach a wider audience through Dugout’s global network of premium publishers.

Dugout is co-owned by 10 of the world’s biggest football clubs, while partnering with 95 others, and has unrivalled access to an extensive global network of brands, clubs, advertisers, and publishers. The company develops on-brand video content received direct from the clubs and ensures it appears in contextually relevant environments to boost reader engagement and dwell time.

Since working with Dugout, Inter Milan (FC Internazionale) has had full transparency and control over its exclusive content, allowing it to leverage both real-time and archived footage to engage fans through the right platforms. The club can also access Dugout’s data to achieve access to deeper insights, furthering its understanding of who fans are and which content resonates best with them.

The partnership has enabled Inter Milan (FC Internazionale) to:

  • Increase its video views by 142% – from seven million to 17 million within a three month period
  • Increase its global footprint and attract new fans
  • Increase levels of fan engagement and unique visits to its own website

“Partnering with Dugout has given us an amazing opportunity to reach a wider global audience and truly understand our fanbase,” commented Luigi Ecuba, Media Content Director, FC Internazionale. “It’s exciting to work with a team that is passionate about football content and understands our brand guidelines, business model, and our need for full transparency. We look forward to continuing our work with Dugout to offer fans unique and interesting stories about our players and the club.”

Sebastian Gray, SVP at Dugout said: “We have a long-standing partnership with Inter Milan (FC Internazionale), and we are thrilled that the creation and delivery of our content is able to drive success for the club when it comes to reaching a globally-relevant audience, along with increasing fan engagement.”

Read the full case study.


About Dugout

Dugout is digital media company co-owned by the world’s biggest football clubs.

Launched in 2016, Dugout’s mission was to combine the huge demand for high quality, original video content and the global popularity of football. We have brought together the biggest names in football in one shared enterprise, and are proud to be a truly iconic company that inspires fans and brands in over 238 countries.

Our online library is home to over 40,000 exclusive, brand safe videos featuring content from 95 of the world’s leading football clubs. This exclusive content is enjoyed by millions of football fans around the world – on Dugout’s own platform dugout.com, iOS, Android apps and via our network of premium global publishers.

www.dugoutworldwide.com

FC Internazionale Milano Case Study: A Global Strategy to Drive Fan Engagement and Acquisition

London, UK – 3rd December 2019:

Find out from Luigi Ecuba, Media Content Director, FC Internazionale about their global strategy to drive fan engagement.

What problems/challenges were you trying to solve?

In recent years the motives and behaviour of our fan base has shifted. The key drivers for this are: advancements in technology, how content is now consumed and changes to the way people are choosing to spend their leisure time. It is vital that we adapt and look for the most effective ways we can attract and keep a passionate dedicated fanbase.

We wanted to partner with a reputable company which understood our business model and our fans needs and behaviour. Our aim is to always be present, informative and entertaining to our existing and potential fanbase, to ensure they always remain highly engaged and loyal.

Dugout has an excellent reputation in market of creating unique quality content using exclusive footage.

What solutions did you consider?

Our focus has always been to be where the fans are. Social media is one channel which enables us to reach our audience, join in the conversation and strengthen relationships. However, over the years we have seen levels of fan engagement slowly decline due to increased competition from other sports content providers.

We have always been open to considering other options such as advertising on third party sites to see how we could increase our level of fan engagement and global reach. However, due to the nature of our media relationships in Italy, we deliberately chose third party sites which were based in other region.

There were several factors we took into consideration when choosing which partner to work with. Firstly, whether we trusted their ability to create content which adhered to our brand and content guidelines. Secondly, that our content only appeared in contextually relevant and brand safe environments. Working with a partner which met these needs and who are fully transparent is imperative to us.

Our aim is to always be present, informative and entertaining to our existing and potential fanbase.

What risks did you consider?

Firstly, not losing control of our content. It is vital that we know where our content is distributed and who is viewing it. Secondly, our content reaching markets where we had never been present before. Internally we were concerned about our lack of understanding and experience in new and unknown territories. 

Why did you choose Dugout?

Dugout is completely unique in that it is co-owned by 10 of the world’s biggest football clubs. They also partner with 94 clubs around the world and have an excellent reputation in market for creating unique quality content using exclusive footage. They present an opportunity for us to engage new and existing fans with our own content both real-time and archived (something which we have never done before). Dugout has built a global network of premium publishers which we feel compliments our brand and enables us to reach our fanbase in a safe, controlled environment.

Thanks to Dugout our content now reaches a wider global audience.

What has been your experience to date of working with Dugout? 

We are very pleased with our partnership. The team at Dugout are very passionate about football and content. They understand our internal needs as a business and also the needs of our fans. Their editorial team does a very good job developing our footage to create engaging, good quality, relevant content which meets our club’s high standards. Thanks to Dugout our content now reaches a wider global audience. 

What has been the impact to your business since working with Dugout?

  • Our global footprint has increased
  • We have gained better insights into who are fans are and how they want to engage with us
  • Attracted new fans
  • Increased levels of fan engagement and unique visits to our own website


How do you see the relationship with Dugout evolving?

We’ll continue to share and develop unique and engaging content with Dugout in order to present our fans based in key markets with interesting stories about our club and the players. We will always try to find appropriate space for Dugout’s content within our social ecosystem which is made up of 13 social media channels.


About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, A.C. Milan, Real Madrid, Paris Saint-Germain, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now over 95 clubs, National Football Federations and Leagues in partnership with Dugout.

Dugout offers exclusive football video content from its member clubs through a central library of more than 40,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Derby County partners with Dugout to expand global reach

London, UK – 28th November 2019:

The club joins 94 of the world’s top clubs, national football federations and leagues as part of Dugout’s global community to deliver exciting football content direct to fans.

Global media company Dugout has announced a new partnership with EFL Sky Bet Championship football club Derby County. The partnership will grow the club’s global fan base and support their expansion into new international territories. Derby County is the latest club to join Dugout’s growing global community, which now includes 95 of the world’s biggest clubs, leagues and federations.



Derby County Football Club,  founded in 1884,  are one of the 12 founder members of the Football League. The Rams have spent all but four seasons in the top two divisions of English football, won the FA Cup in 1946 and have been English champions on two occasions, in 1972 and 1975. Under  charismatic manager Brian Clough, the club also reached the semi-finals of the European Cup in 1973. More recently, the Rams have reached the Championship’s end of season play-offs four times in the last six seasons, as they continue to push for a return to the English Premier League. They are now managed by former Barcelona and Netherlands midfielder Phillip Cocu and will welcome England and Manchester United’s record goal scorer Wayne Rooney as a player in January 2020.

Derby County’s signing comes at a time of rapid growth for Dugout, which is the only media company owned by the world’s top football clubs, and whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus. The new partnership will ensure Derby County can better engage existing fans and reach new audiences through high-quality, original and exclusive football content delivered directly to fans worldwide via Dugout.com and its global network of premium publishers.



Dugout Co-Founder and Chairman, Elliot Richardson, said:

“We are delighted to partner with Derby County – one of the most historic clubs in English football. This partnership will ensure fans across the globe will have direct access to great Derby County content, both on and off the pitch, enabling the club to develop an even deeper connection with its audience, while expanding its global reach.

“Derby County is a fantastic addition to the Dugout family and an important component of our ongoing strategy built on a uniquely collaborative approach. Dugout is proud to have 95 member clubs, federations and leagues along with over 63 certified publishers delivering 60 million monthly users and 262 million monthly video views via a library of over 40,000 videos, and we remain on track to become one of the largest football content providers in the world.”  

Derby County Chief Commercial Officer, David Biggar, said:

“Football, and indeed the business of football, is continually evolving and expanding into new markets and whilst Derby County boast an enviable following domestically, Dugout will help us expand to ‘get into the game’ globally, both commercially and in increasing our fanbase.

“With the highly-respected Phillip Cocu taking over the managerial reins from Frank Lampard ahead of this season and the arrival this month of Wayne Rooney, England’s four-time Player of the Year and undoubtedly the highest profile player o play in the EFL Sky Bet Championship, we have that global story to tell, and we are delighted to be partnering with Dugout in order to help tell it.”


About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, A.C. Milan, Real Madrid, Paris Saint-Germain, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now over 95 clubs, National Football Federations and Leagues in partnership with Dugout.

Dugout offers exclusive football video content from its member clubs through a central library of more than 40,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

AIA appoints Dugout to increase viewership of content created with Tottenham Hotspur FC

London, UK – 29th October 2019:

AIA Group Limited – the largest independent publicly listed pan-Asian life insurance group and Global Principal Partner of Tottenham Hotspur Football Club – has appointed global media platform Dugout to conduct an international marketing campaign and help maximise the impact of its football activity across social media in Asia.

The two organisations will partner together to increase viewership of and engagement with the unique football related content that AIA produces in support of its goal to help millions of people around the Asia-Pacific region – aligned to their ‘Healthier, Longer, Better Lives’ campaign. Content will be published on a dedicated AIA Dugout microsite where fans will be able to interact with exclusive features, videos, interviews and activations with players.



AIA Group Chief Marketing Officer, Stuart A. Spencer said:

“As the Global Principal Partner of Tottenham Hotspur, AIA is delighted to work with Dugout to create closer engagement with football fans across our markets. Authenticity is key to any successful sponsorship and Dugout has shown that this ethos has been at the heart of their platform and their success with clubs and fans over the past three years.

“We look forward to working closely with Tottenham and Dugout to develop and distribute authentic, appealing and unique content that engages and inspires the football community around the world while conveying AIA’s purpose to help people live healthier, longer, better, lives.”

Dugout President, Matthew Baxter, added: 

“Dugout is thrilled to announce this three-year partnership with AIA, a key partner of our member club, Tottenham Hotspur, and an important component of the club’s wider football family. By working directly with AIA, we can reach even more fans and audiences using original and exclusive content and exciting activations to strengthen fans’ connection with the club and the sport, while giving the brand an even greater share of voice.

“As Dugout’s 2019 Branded Football Content Futures Report revealed earlier this year, branded football content is emerging as the sport’s primary sponsorship activation tool, making this partnership extremely timely – we are excited to collaborate with AIA to create and deliver high-quality, innovative and compelling football content directly to fans.”



Notes to Editors

Images:

Please find attached three low-res images depicting AIA’s Healthier, Longer, Better Lives’ campaign with Tottenham Hotspur F.C. High resolution images available upon request.

Image 1 – Famous chef Jeremy Pang with Tottenham Hotspur Sports Scientist, Sam Pooley, and Jessica Naz, forward for Tottenham Hotspur Women in the FA Women’s Super League

Image 2 – Tottenham Hotspur and England midfielder Harry Winks and Chef Jeremy Pang

Image 3 – Tottenham Hotspur and England footballer Eric Dier and Chef Jeremy Pang

Dugout’s 2019 Branded Football Content Futures Report: https://www.dugoutworldwide.com/new-dugout-branded-content-report-unveiled-at-london-symposium/

About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, Real Madrid, Paris Saint-Germain, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now over 90 clubs, National Football Federations and Leagues in partnership with Dugout.

Dugout offers exclusive football video content from its member clubs through a central library of more than 40,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners. Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

For media enquiries or more information contact:
Amelia Fisher-Starzynski
Vero Communications
Afisher-Starzynski@verocom.co.uk
Ph. +44 (0) 7557 418 187