Page 4 of 5

Dugout partner with Club Atlético Huracán bringing digital content to their passionate fans

Argentine side CA Huracán become 15th South American club to join Dugout’s global media platform.

London, UK – 27 March 2020: Today, Club Atlético (CA) Huracán has launched a dedicated channel on Dugout’s football media platform to strengthen the global media company’s presence in South America.

Founded over 100 years ago, in 1908, CA Huracán is one of the most historic teams in Argentina and compete in the highest tier of Argentinean football, the Primera División. Located in the football-mad city of Buenos Aires, CA Huracán has a large and passionate fan base with their supporters widely known as ‘Los Quemeros’, or ‘The Burners’.  Playing at the 48,000 capacity Tomás Adolfo Ducó, CA Huracán and ‘Los Quemeros’ greet visiting teams with a formidable atmosphere in one of Argentina’s greatest stadiums.

CA Huracán will join some of the world’s biggest football clubs on Dugout whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus. The platform will increase CA Huracán’s international audience improving the club’s visibility within Argentina and across the globe through a new channel to connect with the club’s loyal fans. ‘Los Quemeros’ will be able to watch exclusive behind-the-scenes and historical football content on Dugout.com and via the Dugout app.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“South America is home to some of the most passionate fans on the planet with ‘Los Quemeros’ proudly sitting a part of this group and we are excited to welcome CA Huracán as the 15th club from the continent to the platform. 

“As we continue to partner with new clubs across the globe we are committed to creating new ways for fans and clubs to connect with each other through creating engaging, shareable content.”

Julián Levy, Marketing Director of Huracán said: 

“We are excited to partner with Dugout and enhance our ability to engage with our loyal fans. The partnership will also allow us to tell fans across the world about the rich history of our club through behind-the-scenes and archive footage.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,000 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app.

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

América de Cali become first Colombian football team to sign with Dugout

América de Cali joins leading global media company to deliver bespoke football content directly to fans and expand their global reach

London, UK – 20 March 2020: Global digital media company Dugout today announced a new partnership with América de Cali – its first club in Colombia.

Launched by the world’s largest football clubs − including Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus – Dugout now enters a new territory as the number of partnerships with clubs, federations and leagues across the globe grows.

Playing their home matches at the Olímpico Pascual Guerrero stadium, América de Cali, or Los Diablos Rojos as they’re known, is one of Colombia’s most decorated clubs, picking up 14 Primera A titles.  Established in 1927, Los Diablos Rojos has reached the Copa Libertadores finals on four occasions, and the club will now have access to Dugout’s global network of premium publishers via Dugout’s unique online ‘Embed’ player.

Through dedicated channels on the Dugout App, Dugout.com and its network of over 75 publishers globally, dugout will deliver exclusive, bespoke content directly to fans to increase fan engagement and grow the club’s international presence within and outside of Colombia.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Dugout is delighted to partner with América de Cali, one of Colombia’s most successful clubs, and continue to expand within the region. The club has one of the largest fan-bases in the country and we look forward to working together to share new and vibrant content with football fans in and outside of Colombia.

“Dugout is proud to have over 100 clubs, federations and leagues along with over 75 certified publishers which deliver 60 million monthly users. We’re in a great place to consolidate our position as the world’s leading football content provider, serving the greatest number of fans globally.”

Mauricio Romero, Executive President América de Cali, said:

“Partnering with Dugout is an exciting step in our club’s growth and we’re delighted to be working with them. Their experience of creating engaging content for some of world’s biggest football clubs will help bring our fans even closer to their favourite players and the best action. With Dugout’s platform being used by football loving fans across the world, we hope to develop our presence internationally and showcase exactly what it means to be Los Diablos Rojos.”

About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now over 100 clubs, National Football Federations and Leagues in partnership with Dugout.

Dugout offers exclusive football video content from its member clubs through a central library of more than 50,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 5,000 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app.

Dugout supports growth of women’s football by signing women’s club Madrid CFF

The leading football digital media company announces commitment to grow women’s football and celebrates its 101st partner club.

London, UK – 6 March 2020

Dugout, the world’s only digital media company co-owned by 10 football clubs, has today announced Madrid Club de Fútbol Femenino (Madrid CFF) as its first dedicated women’s club.

The announcement, which coincides with the global celebration of International Women’s Day on 8 March, demonstrates Dugout’s commitment to actively increase the visibility of women’s football – with Madrid CFF having a dedicated channel on Dugout.com and distributing their content via its global network of premium publishers.

Dugout has been promoting the women’s game since 2019 with content channels for established women’s teams, including Arsenal Women Football Club, Manchester City Women andTottenham Hotspur Women’s club.



Adding Madrid CFF to the current portfolio of women’s football content on Dugout will build on the momentum of last year’s FIFA Women’s World Cup™ – which saw an unprecedented level of interest and demonstrated the huge appetite for women’s football content. Dugout has observed significant growth in fan engagement with women’s football content on its digital platforms reaching over 2 million views within 3 months and it will continue to boost the quantity of women’s football channels and enhance the profile of the women’s game globally.

Dugout will further demonstrate its commitment to encouraging engagement and participation in women’s football by launching a week of celebration dedicated to some of the greatest female footballers in the world. During the celebration, which starts on International Women’s Day and runs until 16 March, fans will have the chance to win signed merchandise, including shirts from England and Manchester City captain Steph Houghton,  Tottenham Hotspur’s Rianna Dean and Club Nacional de Football and Uruguay star Esperanza Pizarro, to name just a few. Fans can go to play.dugout.com for more information.

Lauren Trisconi, Head of Club Relationship Management, Dugout, said:

“We are currently seeing unparalleled growth in women’s football, and this surge in interest is something Dugout is actively supporting. Since the FIFA Women’s World Cup™ 2019 we have seen an increased level of fan engagement on Dugout and we look forward to partnering with more women’s clubs, leagues and federations to provide new channels for women’s football content.”

“We are delighted Madrid CFF has joined Dugout and becomes the 101st club in our community. We will work with them to showcase their excellent football content and help them increase their digital fan base around the world.”

Andrés Baqué Garcia-Margallo, Marketing & Communications Director, Madrid CFF, said:

“We are delighted to partner with Dugout for global content distribution as part of our club internationalization strategy. Their unrivalled reputation as the leading football digital content platform will help fans get closer to our club, increase our digital profile, boost overall engagement with women’s football, but most of all, make our club international trough all dugout media partners around the word”

Madrid CFF was founded in 2010 and within eight years gained promotion to Spain’s top tier of women’s football, the Primera División where, at the Matapiñonera Stadium, they have been playing ever since. Dugout now has 101 partner clubs in more than 30 territories and will work with Madrid CFF to increase audience reach through high-quality, bespoke and exclusive content.


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,000 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com(corporate site) for more information and download the app here: dugout.com/download-app

Dugout announces a century of football club partners

Brazil’s iconic Flamengo becomes 100th club to join the global digital content platform and Dugout celebrates most successful year to date with record 1.84 billion views worldwide in 2019

London, UK – 4 March 2020:

Dugout, the world’s only football club-owned digital content platform, has today announced its 100th club partner – Flamengo, one of Brazil’s most successful and popular teams.

Flamengo, who play in the iconic red and black stripe shirts and compete in Brazil’s top division, Série A, has signed-up to Dugout to ensure they can continue to expand their fan growth and reach in Latin America and beyond. 

With Flamengo’s established passionate fan base and the club being recognised as having the largest digital following in the LATAM market, the new partnership will bring high-quality, bespoke digital content direct to supporters through Dugout’s growing network of premium publishers globally. 



By reaching a century of club partners, Dugout now has a major presence throughout Europe, Asia, Africa and North and South America – with the ability to share exclusive football content directly with millions of fans.

Dugout can also reveal today it has enjoyed its most successful year since launching in 2016 – announcing that 2019 concluded with more than 1.84 billion views across Dugout.com and its network of more than 75 publishers globally.

Dugout has expanded rapidly from 10 founding clubs just over three years ago − including Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus – to now having dedicated channels for clubs in each major football league.

With a global presence across 30 countries, Dugout has a proven track-record in helping clubs increase their levels of fan engagement and international profile. For example, the platform’s partnership with Inter Milan (FC Internazionale), increased club video views by 142% – from seven million to 17 million within a three-month period – and enhanced levels of fan engagement and unique visits to the club’s own website

Dugout Co-Founder and Chairman, Elliot Richardson, said: 

“We are delighted to welcome Flamengo as our 100th partner club. Brazil is so passionate about football and Flamengo is one of the most iconic clubs in the world, so we are very proud to have them join us as we celebrate this fantastic milestone. 

“We look forward to forging a strong partnership with Flamengo by creating amazing new content that appeals to their growing fanbase in Latin America and across the globe. The club’s rich history and association with legendary players means we together can tell wonderful stories about the beautiful game. 

“We are also delighted to announce today that Dugout recorded more than 1.84 billion organic views on our platforms in 2019 and, together with all our partners, we look forward to achieving more success in 2020.

“There are many exciting developments and new revenue products which we will be rolling out in the near future, enabling partner clubs, brands, publishers and platforms to deliver the highest quality football content – all by working in unison.”

Bernardo Monteiro, Communications Director at CR Flamengo, added:

“We want Flamengo to reach fans all over the world – delighting and engaging them with great stories about our history, players, culture and passionate support.

“As we internationalise our brand, we believe Dugout can help us achieve our goals – so this new partnership is an important step to help our local and global fans enjoy even more great content.”

Since its launch, Dugout has partnered with a host of internationally recognised publishers including The Independent and Press Association. To accompany news and editorial features, Dugout provides exclusive footage through the ‘Editorial’ and ‘Always On’ Players including top goals, moments, skills, behind-the-scenes, training and player-led lifestyle features. This enables journalists to find engaging content to enhance the overall experience for publishing platforms and their audiences.

Being owned by and partnering with the some of the world’s leading football clubs has enabled Dugout to better understand football fan behaviour – particularly linked to the consumption of football match content. Additionally, by working closely with fan-focussed brands over the past three years, including Three, Kia, AIA and Rakuten Viber, Dugout has delivered successful, innovative marketing and activation campaigns that have appealed to fans and generated tangible commercial results.


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,000 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com


About Flamengo

Founded in 1895, Flamengo has a rich footballing history. The club has won the top tier of Brazilian football, Campeonato Brasileiro Série A, seven times and the Copa do Brasil three times.

2019 was a successful year for the Brazilian giants, as they won both the Série A and the Copa Libertadores titles.

Global football icon, Zico, who has 94 caps for the Brazilian national team, is regarded as Flamengo’s greatest ever player. He captained the side during the 1981 season, which is often dubbed as the club’s most successful year, as they won both the Copa Libertadores, and the Intercontinental cup.

Financial Times Business of Football Summit 2020: Live Stream

Football is the world’s most popular sport, and, also, one of the most active sectors globally for deal-making. Whether it is M&A, private equity investment, stadium financing, media rights, sponsorship contracts, player transfers, or salary packages, the business of football has become a multi-billion dollar economy. And as with many other major asset classes, there are disruptive forces that are shifting the goalposts – challenging established systems and creating new opportunities for growth.

At this years event the FT will explore the new technology that is transforming the way football is both consumed and played, radical proposals to expand regional and global tournaments, the continuing efforts by regulators to level the financial playing field, and the enormous growth potential for the women’s game following the success of the 2019 World Cup.

Elliot Richardson
Executive Chairman
Dugout

Andrea Agnelli
Chairman
Juventus and European Club Association (ECA)

Gary Neville
Former Manchester United and England defender

Steven Zhang
President
Inter Milan

Kelly Simmons
Director of Women’s Professional Game
The Football Association

Rita Liu
Director, Sports Marketing, Global Branding and Marketing
Alipay

AFC Ajax partners with Dugout to expand global reach

Dutch Eredivisie club joins 95 of the world’s top clubs, national football federations and leagues as part of Dugout’s global community to deliver exciting football content direct to fans

London, UK – 19 December 2019: Global media platform Dugout has announced a new partnership with top Dutch football club AFC Ajax that will grow the club’s global fan base and expand its reach internationally. Ajax is the latest big-name club to join Dugout’s growing global community, which now includes 96 of the world’s biggest clubs, federations and leagues.

With 34 Eredivisie titles, 19 KNVB Cups and a slew of international trophies, Ajax is the Netherlands’ most successful football club. In addition to four European Cup / Champions League titles – including three consecutive titles from 1971 to 1973 – Ajax has won one European Cup Winners’ Cup; one UEFA Cup; two UEFA Super Cups and two Intercontinental Cups over the course of its 119 year history.



Ajax’s signing comes at a time of rapid growth for Dugout, which is the only media company owned by the world’s top football clubs, whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus The new partnership will ensure Ajax can better engage existing fans and reach new audiences through high-quality, original and exclusive football content delivered directly to fans worldwide via Dugout and its global network of premium publishers.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

 “We are delighted to partner with Dutch champions Ajax – one of the most prestigious and highly regarded clubs in the world. This partnership will ensure fans across the globe will have direct access to great Ajax content, both on and off the pitch, enabling the club to develop an even deeper connection with its audience, while expanding its global reach. 

Ajax is a fantastic addition to the Dugout family and an important component of our ongoing strategy built on a unique collaborative approach. Dugout is proud to partner with 96 member clubs, federations and leagues and work with a global network of 75 premium publishers delivering content to over 60 million users a month. We remain on track to become one of the largest football content providers in the world.”  

AFC Ajax Chief Commercial Officer, Menno Geelen, said:

Dugout has been running an exciting business for years, expanding in terms of club partnerships and publishing partners. Therefore, we are excited to partner with them, as this fits perfectly in our increasing focus, to develop a strong international partnership proposition and grow internationally. Dugout is the perfect partner to help us fulfil this ambition.

About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now 96 clubs, National Football Federations and Leagues in partnership with Dugout. 

Dugout offers exclusive football video content from its member clubs through a central library of more than 50,000 videos direct to fans on Dugout.com and via its global network of premium publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow. 

Dugout’s network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

Twitter (Content)
Twitter (Corporate)
LinkedIn
Facebook
Instagram

For media enquiries or more information contact:

Amelia Fisher-Starzynski
Vero Communications
Afisher-Starzynski@verocom.co.uk
Ph. +44 (0) 7557 418 187

The Independent and Dugout: Increasing Audience Engagement Using Contextually Relevant Video

Why did you choose Dugout?

Because Dugout is owned by, and has partnered with, some of the world’s biggest football clubs, the team has direct access to exclusive and rights approved video content. This includes current events and archive footage, allowing our journalists to easily find additional engaging content to complement our editorial and enhance our readers’ overall experience. 

Dugout is providing us with some of the very best video content in the business. The quality of the product and the ease of its use on a daily, hourly and even minute-by-minute basis have enabled us to successfully extend our sports video output.

Ben Burrows, Sports Editor, The Independent

What has been your experience to date of working with Dugout?

To date, we are very pleased with our partnership with Dugout, with the ambition, passion and enthusiasm around quality football content matching our own.

“Both Dugout and The Independent team are focused on delivering the best quality content and user experience to their audience. By matching great editorial with our bespoke football video content, we are proud to achieve exceptional results for both publishers and advertisers.”
Sebastian Gray, Senior Vice President, Dugout. 

The team has been working closely with our editorial experts around key fixtures, news and events, as well as helping craft ideas for new content and coverage. This will ensure that even more of our best-in-class sports coverage is coupled with the highest quality video content available.

From day one, Dugout have been a fantastic partner to work with. They have a real understanding of the challenges a busy sports desk in a large publisher has and the quality of their video content speaks for itself. 

Matt Brewer, Digital Partnerships , The Independent

The team has also quickly grasped our wider content strategy and this is reflected in some of the impressive engagement and completion rates we’ve seen across our sports video pages.

How do you see the relationship with Dugout evolving?
We have some exciting and ambitious plans in and outside the UK, especially in the US where we already have a very large and engaged base of readers. Partners like Dugout will help us build additional new and exciting content for our readers around the world.

We are extremely excited about the editorial and commercial opportunities that this partnership will continue to yield moving forward

Matt Brewer, Digital Partnerships , The Independent

Football giant Inter Milan (FC Internazionale) drives fan engagement growth with Dugout’s unique video content

Collaboration has enabled Serie A club to expand global fanbase by delivering high quality video content – with views increasing by 142% .

London, UK – 4th December 2019:

A partnership between Inter Milan (FC Internazionale)and leading global digital media company Dugout has allowed the football club to better engage with both new and existing fans, and increase its global footprint.

The long-term collaboration has provided the Serie A giants with unique and engaging video content, bringing fans closer to the club and its players. It has also enabled the Italian sporting legends to reach a wider audience through Dugout’s global network of premium publishers.

Dugout is co-owned by 10 of the world’s biggest football clubs, while partnering with 95 others, and has unrivalled access to an extensive global network of brands, clubs, advertisers, and publishers. The company develops on-brand video content received direct from the clubs and ensures it appears in contextually relevant environments to boost reader engagement and dwell time.

Since working with Dugout, Inter Milan (FC Internazionale) has had full transparency and control over its exclusive content, allowing it to leverage both real-time and archived footage to engage fans through the right platforms. The club can also access Dugout’s data to achieve access to deeper insights, furthering its understanding of who fans are and which content resonates best with them.

The partnership has enabled Inter Milan (FC Internazionale) to:

  • Increase its video views by 142% – from seven million to 17 million within a three month period
  • Increase its global footprint and attract new fans
  • Increase levels of fan engagement and unique visits to its own website

“Partnering with Dugout has given us an amazing opportunity to reach a wider global audience and truly understand our fanbase,” commented Luigi Ecuba, Media Content Director, FC Internazionale. “It’s exciting to work with a team that is passionate about football content and understands our brand guidelines, business model, and our need for full transparency. We look forward to continuing our work with Dugout to offer fans unique and interesting stories about our players and the club.”

Sebastian Gray, SVP at Dugout said: “We have a long-standing partnership with Inter Milan (FC Internazionale), and we are thrilled that the creation and delivery of our content is able to drive success for the club when it comes to reaching a globally-relevant audience, along with increasing fan engagement.”

Read the full case study.


About Dugout

Dugout is digital media company co-owned by the world’s biggest football clubs.

Launched in 2016, Dugout’s mission was to combine the huge demand for high quality, original video content and the global popularity of football. We have brought together the biggest names in football in one shared enterprise, and are proud to be a truly iconic company that inspires fans and brands in over 238 countries.

Our online library is home to over 40,000 exclusive, brand safe videos featuring content from 95 of the world’s leading football clubs. This exclusive content is enjoyed by millions of football fans around the world – on Dugout’s own platform dugout.com, iOS, Android apps and via our network of premium global publishers.

www.dugoutworldwide.com