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Dugout partners with Sportal365 to deliver premium video content to sports publishers

Digital media company Dugout signs collaboration deal with Sportal Media Group to distribute premium video content via its new product Sportal365.

London, UK – 9 June 2020:  Digital media company, Dugout, has announced a partnership with Bulgaria’s Sportal Media Group to supply premium football video content via its new product Sportal365, a new Content Management System (CMS) tool designed for sports publishers and bookmakers.

The deal gives Sportal365 access to Dugout’s unrivalled collection of archive and behind-the-scenes video content from more than 100 of the world’s top football clubs, national football federations and leagues. Sportal365’s clients will now be able to enhance their editorial coverage through featuring Dugout’s premium video content.

Sportal365 is a new Sports CMS tool designed for publishers and bookmakers, aimed at increasing the speed of publishing and end-user experience. It has integrated sports data, and pre-game & live odds from bookmakers, while reducing IT costs for publishers. Via means of an API integration, Dugout’s content library will now be available to Sportal365’s new and existing clients.

Dugout is co-owned by some of the world’s largest clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. It distributes more than 2,500 brand-safe, professional videos a month to an audience of 60 million users via its network of more than 85 publishers globally.

Sebastian Gray, Co-Founder and SVP at Dugout said of the partnership:

“We’re thrilled to announce this collaboration with Sportal, Bulgaria’s leading sports media group, to further expand our footprint globally. Sportal365 is an innovative product with huge potential, and we look forward to working alongside our new partner to bring quality football video content to sports publishers around the world.”

Stilian Shishkov , CEO of Sportal Media Group said:

“Our mission is to deliver maximum user engagement by seamlessly connecting the world’s best content services to our Sportal365 CMS. We are really excited to bring Dugout on board of our platform, because their service and content proposition is really unique. It comes right from the heart of the action, perfectly organized and integrated so sports editors can make it instantly available for fans. In sports publishing it all comes down to content quality, monetization models and speed an efficiency in distribution. Through our partnership with Dugout we are able to offer all this straight out-of-the-box.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. 

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

About Sportal365

Sportal365 is the world’s first content management system tailored entirely for sports. It utilizes the latest technologies to power editorial teams and enable richer, more immersive content blending storytelling with statistical contexts, odds and many other features. The company is catering to sports publishers, telecoms, bookmakers and anyone who is involved in sports content creation and distribution. Current clients of Sportal365 are Sportal.bg, GSP.ro, Bwin, Superbet, efbet, Winbet and others.

New Jersey Teamsters FC partner with Dugout as club grows on and off the pitch

Following its strategic content partnership with Sports Illustrated Dugout partners with New Jersey (NJ) Teamsters FC as U.S. presence grows.

London, UK – 4 June 2020:  NJ Teamsters FC have today become the latest club to share bespoke, high-quality original and archival football content through dedicated channels on Dugout’s app and website.

Based in Bayonne, New Jersey, the NJ Teamsters FC were founded in 2017 recently making the transition to professional football in 2020. Playing their football at the Don Ahern Veterans Memorial Stadium, NJ Teamsters FC compete in the newly formed professional soccer league the National Independent Soccer Association (NISA). 

NJ Teamsters FC form a growing number of U.S. based partners who have signed with Dugout since the global media company was launched by some of the world’s largest football clubs including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.



Existing partnerships with Major Soccer League (MLS), National Women’s Soccer League (NWSL) and Charlotte Independence, alongside the iconic Sports Illustrated as one of Dugout’s premium publishing partners, further strengthens Dugout’s presence in the United States.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Dugout looks forward to working closely with NJ Teamsters FC to grow their global profile across our network of over 85 premium publishers which currently delivers over 400 million views a month. This is an exciting time for Dugout, as we look to expand our growth in the United States, which we see as a market with huge potential looking ahead.”

NJ Teamsters FC, Co-Founder and CEO, Sibrena Geraldino said:

“We’re super excited about our partnership with Dugout and to be able to offer fans globally, a new way to watch their favorite player by way of high quality content. Another highlight to joining Dugout is that we now join some of the biggest football clubs in the world, which marks another significant moment in our history.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Ekstraklasa partners with Dugout to maximise reach of Polish football

Poland’s top football league, PKO Bank Polski Ekstraklasa, to distribute content to a global audience through Dugout’s network of over 85 premium publishers.

London, UK – 3 June 2020:  Ekstraklasa SA, the exclusive global media rights holder for the top Polish professional league, PKO Bank Polski Ekstraklasa, and Dugout today announced that bespoke Polish football content will be distributed via Dugout’s embed video player to a global audience of 60 million football fans.

The partnership marks Ekstraklasa’s highly anticipated return to live football which took place on May 29th  with content now shared in markets excluding Poland and the Balkans. The new collaboration will ensure Ekstraklasa clubs build an even deeper connection with their fans and reach new audiences with high-quality, original and archive football content delivered worldwide via Dugout.com and its global network of 85 premium publishers.

Fiercely contested by 16 clubs Ekstraklasa is Poland’s top professional league. Founded 93 years ago, 81 different teams have played in the league, with 16 different clubs winning the title since its conception. Current league leaders Legia Warsaw are looking to win their 14th title with 8 points advantage over the current champion – Piast Gliwice.



After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now has partnerships in more than 30 countries, with Ekstraklasa being its latest addition. The leading digital media company distributes more than 2,500 brand-safe, professional videos a month delivering in excess of 400 million views globally and growing.

On behalf of Ekstraklasa SA, the contract was signed by television signal production company – Ekstraklasa Live Park. Małgorzata Borkowska, Ekstraklasa media rights Consultant, said: :

“We are thrilled to partner with Dugout and benefit from their expertise in working with the biggest clubs and rights holders across the world. We believe our league offers something very special and we’re glad we can now grow our digital presence and profile with football loving fans globally.” 

Dugout Co-Founder and Chairman, Elliot Richardsonsaid:

“In the last few years, Ekstraklasa has seen consistent growth in its number of viewers and popularity both within Poland and globally. The league has a great reputation for its outstanding production quality and we look forward to working alongside Ekstraklasa to further help them with their global expansion. Ekstraklasa’s large global audience will now receive bespoke content delivered through our publishing partners and through dedicated channels on dugout.com”

Leszek Miklas, CEO of Ekstraklasa Live Park said:

“As the League’s production arm, we are proud that our long-term investments in world-class production have enabled this partnership to take place. For many years now, Ekstraklasa LivePark has been working with Poland’s top professionals, who handle not only broadcasting production, but also daily editorial work, clipping and the creation of archive footage that documents the historic moments of the Polish Ekstraklasa League.”


About Ekstraklasa SA:

Ekstraklasa S.A. is a joint-stock company, established on June 14th 2005, thanks to terms agreed upon between Polish Football Association and football clubs who were then part of the 1st league.

Shareholders of the company are 16 clubs from the highest football league (each with 5.8% shares) who together hold 92.8% of the stock. 7.2% of the stock is held by PFA.

More information can be found on www.ekstraklasa.org/en

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout partners with Atlético Nacional to grow Los Verdolagas’ digital presence

On the 31st anniversary of their first Copa Libertadores championship victory, Atlético Nacional has become the latest club to join Dugout to distribute content globally.

London, UK – May 31 2020: Global media company, Dugout, has today announced a new partnership with Colombian giant, Atlético Nacional, marking the 31st anniversary of the leading Colombian club’s first Copa Libertadores title. The partnership will give fans of Los Verdolagas (The Green-goers) greater access to bespoke video football content which will now also be shared with Dugout’s global audience of 60 millions fans.

Atlético Nacional has a strong footballing heritage having appeared in every first division tournament in Colombia’s history. With 16 league titles, alongside four Copa Colombias and two Superliga Colombianas, the Medellín-based powerhouse is Colombia’s most successful Championship winning side. The club has also made an impact outside of Colombia, it has won 7 international titles punctuated by Copa Libertadores championships in 1989 and 2016. This success earned Atlético Nacional global recognition, with the International Federation of Football History & Statistics ranking Los Verdolagas as the world’s best football club in 2016.



Fans will now be able to viewhigh-quality, original and archival football content on Dugout’s app and website, building an even deeper connection with their favourite club.

By partnering with Dugout, Atlético Nacional join some of the world’s top football clubs – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid –  inusing Dugout’s extensive network of over 85 premium publishers to share content to their existing fans, whilst also expanding its reach across the globe.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Atlético Nacional is one of the biggest clubs in South America and an important signing for Dugout in our long-term strategy in the region. Atlético Nacional has a huge fan base and we are pleased that we can now give them access to the best action from on and off the pitch.

“We are currently delivering 400 million views globally and high-profile club signings such as this will enable us to continue to grow this figure as we continue to bring high-quality, football content to every corner of the world.”

Ricardo Zapatero, Marketing Director of Atlético Nacional said:

“This is an exciting moment for our club as we now sit alongside some of the biggest clubs in the world and we are glad that we can bring our amazing fans a new way to engage with their favourite players. We are proud of our club and our strong international appeal and look forward to working with our new partners at Dugout to grow our global profile.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

AIA signs Dugout as Preferred Media Partner to amplify David Beckham and Tottenham Hotspur FC content

Dugout to promote AIA campaign in ASEAN and China ​featuring Beckham and Spurs to help people live ‘Healthier, Longer, Better Lives’.

London, UK – 28 May 2020: AIA Group Limited, the Global Principal Partner of Tottenham Hotspur Football Club, is working with global media company Dugout to distribute an all-new series of films featuring David Beckham, Jose Mourinho and Tottenham Hotspur’s players.

Designed to inspire health and wellness, the films promote the topics of sleep, nutrition, fitness, mental health and the importance of routine in a unique and entertaining way. The films form a part of AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’.

The AIA partnership reinforces Dugout’s increasing presence within Asia following its ground-breaking video-content partnership with Suning’s PP Sports and its distribution partnership with K-League via Sportradar. 



In order to maximise the reach, engagement and numbers of viewers, the branded content will be amplified via Dugout’s network of publishers in ASEAN and China.  The new series of films can also be viewed via dedicated AIA Channels on Dugout.com and on the Dugout App.

After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now has brand partnerships in more than 30 countries. The leading digital media company distributes more than 2,500 brand-safe, professional videos a month via more than 85 publishing partners, delivering in excess of 400 million views globally and growing.



Mark McFarlane, GM APAC, Dugout said:

“AIA’s new campaign with David Beckham, Jose Mourinho and other Tottenham Hotspur star players offers unique and engaging content which we can all use to improve our lives. Through our network of premium publishers, we are pleased that we can amplify this content to football audiences throughout ASEAN and China.”

Adrian New, Director of Football Initiatives at AIA, added:

“Our new series of films are designed to provide a unique insight into the daily lives of  the Tottenham Hotspur players, ​as Jose Mourinho and the players show David Beckham around their world-class training centre and stadium. AIA’s ‘Healthier, Longer, Better Lives’ campaign is a priority for us to engage football fans and customers with a message that promotes improved health and well-being. Through partnering with Dugout we know that our exclusive content will reach a wide and interested audience across our key markets.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

Spanish Football Federation and Dugout unite in landmark content partnership agreement

Content from Spanish international matches, RFEF competitions and esports content to be shared digitally via Dugout to grow new audiences.

London, UK – 26 May 2020: Spanish football content will now be shared in greater numbers than ever before following Real Federación Española de Fútbol’s (RFEF) decision to partner with leading global media company, Dugout.

The new partnership offers fans of Spanish football a diverse range of exclusive video content – bringing them even closer to Spain’s finest players via Dugout’s extensive network of premium publishers and on newly launched dedicated channels on Dugout.com and the Dugout App.



Spain’s men’s national side is the only team to have won three major national tournaments consecutively, winning their first ever FIFA World Cup in 2010, in between back to back UEFA EURO titles in 2008 and 2012. High-quality, bespoke video content of both the men’s and women’s Spanish national teams, including behind the scenes content, will now be available to Dugout’s growing global audience of 60 million football-loving fans. 

The content partnership also includes Copa del Ray content, a competition steeped in history and tradition and one of the most prestigious national cup competitions in the world. Audiences will also have access to esports, with competition like eCopa RFEF and GameHer included in the partnership deal. The best action on and off the pitch from the Spanish 2B and lower divisions and Futsal will also be shown to global audiences via Dugout.

Dugout’s latest collaboration follows recent content partnerships with PP Sports in China, Germany’s Onefootball and the iconic US-based Sports Illustrated with RFEF’s content now being distributed via Dugout’s Embed player to sit alongside editorial copy globally. RFEF joins over 100 leagues, clubs and federations already in partnership with Dugout, including its founding members A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid

Elliot Richardson, Chairman at Dugout said:

“We are delighted that we can give our worldwide audience access to bespoke video content from one of the most decorated and exciting national teams in the world. The Spanish game has a broad appeal and we look forward to showcasing its diverse offering including content from the Copa del Rey, women’s football, Futsal and esports. 

“RFEF’s content will now benefit from increased levels of engagement and exposure through our suite of engagement tools and on Dugout.com and the Dugout App which currently deliver 400 million views globally.”

Rafa Zapatero, Audiovisual Director at RFEF said:

“In Spain, football is in our blood and we are thrilled to share our passion and love for the game with the rest of the world via Dugout. Dugout is the perfect partner for us as we look to engage even more global fans with RFEF’s competitions and matches – this collaboration will offer an intimate and never before seen view of our best men’s and women’s national team players. 

“The Copa del Rey is a world-famous competition with a huge amount of interest in many international markets. Our deal with Dugout will also raise awareness about the exciting talent and potential in Futsal and our lower divisions plus our forward-thinking initiatives such as esports.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Verizon Media signs global partnership with football digital media company Dugout

New partnership brings together Dugout’s premium video, global publisher network and highly engaged audiences with Verizon Media’s global advertisers. The partnership also brings Dugout’s 60,000+ video library via its embed player to Yahoo.

London – 12 May 2020:  Verizon Media and Dugout today announce a new global partnership, bringing Verizon Media new exclusive advertising packages to market through its sales teams and self-serve DSP, allowing advertisers to reach Dugout’s audience of 60 million unique users of highly engaged football enthusiasts across the globe.

As part of the deal, Yahoo Sports also gains access to Dugout’s ever-growing library of football-related videos brought together from the top leagues’ world-class clubs globally, including; Arsenal FC, Chelsea FC, FC Bayern Munich, FC Internazionale Milano, AFC Ajax, FC Barcelona, Flamengo, Real Madrid CF and many more. 

This builds on the Yahoo portfolio of up-to-the-minute sports content from partners across the world and brings football fans on Yahoo closer to their favourite club’s official content – both past and present – as they await the re-opening of global leagues. 

Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content. Through Dugout’s team of editors, a club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world. Once published to the club’s Dugout library, the video is distributed across all of Dugout’s O&O platforms and embedded network of premium publishers globally, reaching a qualified digital football audience. 

Verizon Media’s expertise in digital media will enable brands to reach Dugout’s highly-engaged football fans in premium environments. This new inventory will be enriched as part of its broader proposition of premium owned & operated brands and beyond with its unique, unified Verizon Media Ad Platforms technology; allowing brands to optimise their campaigns against outcome-based deliverables using the combination of quality ad formats and powerful first party data.

Iván Markman, Chief Business Officer at Verizon Media said:

“This new partnership, driven by our EMEA team, not only brings fantastic quality video content for Yahoo’s football fans globally, but also allows us to connect our advertising customers to millions more football fans around the world. It’s the world’s favourite sport and inspires huge loyalty and engagement on a daily basis, which hasn’t changed in recent times as people catch up on archive content and rewatch their favourite matches. We are looking forward to helping brands reach these audiences in quality premium environments where they can connect and showcase the value their company can bring to these fans.” 

Elliot Richardson, Chairman at Dugout said:

“This partnership delivers significant value across Dugout’s stakeholders, supporting not only our clubs and fans but publishers, bringing Verizon Media’s global advertising power to our ecosystem. It’s an incredibly exciting opportunity for our stakeholders, supporting international and regional advertisers with highly engaged audiences, working together with our publishers who produce a wealth of premium content and our premium video from the world’s top clubs, and most importantly of course, for the fans – delivering the best experience for them globally.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

About Verizon Media

Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation in a 5G world.

Dugout continues growth with Colombian powerhouse Deportivo Independiente Medellín

Deportivo Independiente Medellín become the second Colombian club to join Dugout’s global collection of clubs, leagues and federations.

London, UK – May 8 2020: Dugout has today announced a new partnership with Deportivo Independiente Medellín (DIM) with new dedicated channels launched on Dugout.com, Dugout’s App and available across its network of premium publishers sharing exclusive content from the Medellín based club.

Nicknamed ‘El Poderoso de la Montaña’ or the ‘The Mighty of the Mountain’ due to Medellín’s location in the Andean mountains, DIM currently play in the top tier of Colombian football, the Categoría Primera A. Founded in 1913, DIM has a rich history, and has won the Categoría Primera A six times and the Copa Colombia twice, most recently securing the titles in 2016 and 2019 respectively. DIM shares its stadium, the Estadio Atanasio Giradot, which seats over 40,000 passionate fans, with the other major football club of the city. The two clubs have a fierce rivalry, with the most loyal supporters from each club occupying opposing positions in the stadium. DIM’s supporters are named Rexixtenxia Norte due to sitting in the North of the stadium.



The loyal supporters of ‘El Poderoso de la Montaña’ will now be able to view exclusive, behind-the-scenes and match footage on Dugout’s app, website and publisher network, giving them a new way to connect with their beloved club. By partnering with Dugout, DIM sit alongside some of the world’s top football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Dugout achieved more than 1.84 billion views on its website and global network last year and will help DIM boost its visibility in South America and further afield.  

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Our ongoing aim is to bring digital football content to all corners of the world, and this partnership with Deportivo Independiente Medellín, one of Colombia’s biggest clubs, will allow us to engage more South American supporters. ‘El Poderoso de la Montaña’ has a large and passionate fanbase and we look forward to bringing them high-quality football content.”

José Raúl Giraldo, Chairman of Deportivo Independiente Medellin said:

“It is fantastic to join some of the world’s biggest football clubs on Dugout and have a new way to engage with our dedicated supporters. The partnership will also allow us to reach a larger and more international audience than ever before.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram