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Dugout grows presence in South America with Coritiba FC signing

New partnership with Brazilian side revealed to share exclusive, behind-the-scenes and archive content with fans.

London, UK – 30 April 2020: Leading digital media company, Dugout, has today announced that Coritiba FC has become the latest team to launch dedicated channels on Dugout.com and on the Dugout app.

Playing their football in Brazil’s Série A, Coritiba FC were the first club from state of Paraná to pick up a national title when they won Brazilian championship in 1985 and to have competed in both main continental competitions – the Copa Libertadores and the Copa Sudamericana. Founded in 1909, Coritiba FC, is the oldest football club in the state of Paraná and play their home matches at the Couto Pereira stadium. Also known as the ‘Coxa Branca’, they have been crowned state champions an impressive 38 times.  



Having previously produced stars of the Brazilian game including former captain of the Brazil national team, Alex, and local hero Dirceu Krüger, Coritiba FC become part of Dugout’s growing global community that now includes more than 100 of the world’s biggest clubs, leagues and federations.

The Brazilian side follow some of the world’s top football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid and will now be able to benefit from Dugout’s extensive network of premium publishers to increase the reach of its content globally.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Coritiba FC is a historic and well-respected club and we look forward to helping increase their fan engagement by sharing exclusive video content with their fans. South America has been a priority region for Dugout in terms of our long-term strategy and this signing ensures we continue to grow our presence throughout the region.”

Coritiba FC Marketing Director, Rafael Saling, said:

“Dugout will bring more value to the club. We want to have more engagement with our fans and to grow Coritiba’s brand around the world. Our local fans will have access to top quality and engaging content and this partnership will provide a new source of revenues for the club.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Sports Illustrated and Dugout team up to deliver premium soccer video

Landmark content partnership signals Dugout’s entry into U.S. market and Maven’s entry into international soccer markets.

New York/London – 29 April 2020:  Maven (MVEN), the publisher of Sports Illustrated, and Dugout today announced a strategic content partnership offering soccer fans in the U.S. and Canada an entirely new way to view and experience unique, compelling and behind-the-scenes premium video content from more than 100 of the world’s leading soccer clubs, national football federations and leagues.

The landmark partnership is Dugout’s first entry into the U.S. market and will significantly strengthen SI’s soccer coverage, which previously focused on text-based content. The partnership will allow both companies to reach more consumers across the Americas, in a way that matters most to soccer fans: video-focused, team-specific and delivered on mobile.



As the most iconic name in sports journalism, Sports Illustrated will now have access to Dugout’s unrivalled library of archive and behind-the-scenes soccer video content. Dugout is co-owned by some of the world’s largest soccer clubs including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, and distributes more than 2,500 brand-safe, professional videos a month with more than 1.84 billion views in 2019 across Dugout.com and its network of more than 85 publishers globally.

“For more than 65 years, Sports Illustrated has delivered best-in-class sports journalism and we are thrilled to partner with such an iconic U.S. publication that is steeped in great history and tradition,” said Elliot Richardson, Co-Founder and Chairman of Dugout. “Our new collaboration means we will work closely to deliver our premium soccer content to their huge online audience. We have seen our monthly video views grow to 400 million so far this year and as we aim to take this towards one billion across all markets, this strategic partnership in one of the most important markets is very complementary as we expand our brand globally.”

Sports Illustrated continues its renaissance under Maven, improving and broadening its content offerings, the consumer experience and coverage of local sports franchises. Year-over-year traffic is up 60%.

“We are thrilled to join forces with Dugout to offer soccer fans across North America compelling and robust video experiences from the biggest Clubs and players in the world,” said Ross Levinsohn, CEO of Sports Illustrated Media. “We continue to strive to offer consumers and marketers unique, premium content in dynamic ways.”

As world football recovers from the impact of the global coronavirus pandemic, soccer’s popularity remains undiminished and its popularity continues to surge in the U.S. and the Americas. Via Dugout’s Embed video player, original, behind-the-scenes and archived content will now be shared with Sports Illustrated extensive audience. Soccer fans will be able to engage with bespoke digital video content from their favorite clubs who compete in many of the world’s leading leagues and competitions, including the UFEA Champions League, English Premier League, Spanish La Liga, Italian Serie A, Mexican Liga MX and South America’s Copa Libertadores.

The partnership with Sports Illustrated in the U.S. follows Dugout’s new content agreements with Suning’s PP Sports in China and Onefootball across Europe – thereby expanding Dugout’s global market reach and significantly growing its international video viewership figures.

“The majority of our member clubs have significant international fan bases and we know there are a huge number of soccer fans in the U.S. who support clubs based in South America, Europe and further afield,” Richardson says. “Providing these fans with new ways to engage with their clubs is only the first stage of our long-term, multi-phased partnership and we look forward to working alongside Sports Illustrated as this develops.”


NOTES TO EDITORS

Sports Illustrated and Dugout’s launch video can be viewed here


ABOUT SPORTS ILLUSTRATED

Sports Illustrated (SI) is an unparalleled and influential leader recognized for its role in shaping modern culture and uniting athletes, teams and fans from all over the world. Powerful storytelling is brought to life through world-class live events, immersive experiences, and lifestyle products. Its award-winning media enterprise captures moments and turns them into history through rich and thoughtful journalism, iconic and beloved photography, and across digital platforms ranging from Emmy-winning video to an ever-expanding social community.


ABOUT MAVEN

Maven (maven.io) is a coalition of Mavens, from individual thought leaders to world-leading independent publishers, operating on a shared digital publishing, monetization and distribution platform, unified under a single media brand. Sports Illustrated is operated by Maven as part of its coalition. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.


ABOUT DUGOUT

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current, archived and real-time footage, Dugout creates and distributes over 2,500 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Greg Witter
Maven/SI
press@maven.io


Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

Nicaraguan champions Real Estelí FC sign with Dugout

Dugout strengthens presence in Central America with Nicaraguan powerhouse and CONCACAF record holder.

London, UK – 23 April 2020: Dugout has today announced Real Estelí FC as the newest team to partner with the world-leading digital media company to share high-quality and exclusive football content via Dugout.com and its global network of publishers.

Nicknamed ‘El Tren del Norte’, or ‘Train of the North’, owing to their location in the northern region of Nicaragua, Real Estelí FC is one of the most successful and well-supported clubs in Central America. Playing in the top-tier of Nicaraguan football, the Liga Primera, Real Estelí FC has 17 national championships, which is the second-best record within the country. Dominating Nicaraguan football in recent years, ‘El Tren del Norte’ broke a CONCACAF record by winning eight consecutive championships from 2006 to 2014.



The Central American side join some of the world’s top football clubs on Dugout, whose founding members include A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.Dugout achieved more than 1.84 billion views on its website and networks last year and will enable Real Estelí FC to increase its visibility internationally through a dedicated channel on Dugout.com and on the Dugout app.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“We already have a presence in 238 countries and territories and this partnership with Real Estelí FC is another step towards our goal of bringing football content to all corners of the world. Real Estelí FC has one of the largest fanbases in Central America, and we are excited to share new football content with these passionate supporters.”

Helmuth Hurtado, President of Real Estelí FC said:

“We are a powerhouse of Nicaraguan football having won the league title a record 13 times since 2002. Our partnership with Dugout will allow us to engage existing fans and reach new ones to reflect our success from on the pitch in our digital presence.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current, archived and real-time footage, Dugout creates and distributes over 2,500 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

Dugout and Onefootball sign new global content partnership

Leading digital media companies Dugout and Onefootball announce new collaboration as they combine forces to share football content to global audiences.

Berlin/London – 21 April 2020: Dugout and Onefootball have today announced a new strategic content partnership to bring greater levels of high-quality, engaging video content from clubs to football fans all around the world. The partnership kicks off at a time when leagues are suspended and tournaments are postponed, offering a vast global audience a new flexible option to consume original club content.

The collaboration will allow Onefootball to utilise Dugout’s extensive library of archive and behind-the-scenes footage, including footage from some of the world’s biggest clubs, such as A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.



Whilst Onefootball is complementing its existing features with original and engaging club videos, the partnership offers Dugout the opportunity to reach Onefootball users with personalised and highly relevant content based on club followership, ultimately helping Dugout’s affiliated clubs to engage and grow their digital fanbase. The bespoke content will be natively embedded into the Onefootball video gallery.

Dugout Chief Commercial Adviser, Jamie Wilson, said:

“It is exciting to partner with Onefootball and to have a new outlet for our high-quality and exclusive videos. Our mission is to bring football content to fans across the globe, so, during a time with limited live football, this partnership means we can deliver even greater levels to a bigger and broader audience. At this difficult time for the global community, football can play its part to keep morale high so we hope football fans around the world enjoy the additional content we will be bringing them.”

Lucas von Cranach, CEO & Founder of Onefootball, said:

“We are delighted to announce this partnership with Dugout. We know from our club partnerships that the appetite for original club content is limitless. We can now feed that appetite by sharing Dugout’s high-quality and exclusive videos, which is real added value to our product experience and, of course, to our users. It’s great to be working together and we look forward to taking this partnership to the next level in the future.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282


About Onefootball:

Onefootball reaches more than 60 million football fans worldwide every month, making it the most popular media platform for young football fans.

With a 24-hour Newsroom operating in six languages and its own video studio, Onefootball provides the young generation of football fans with football news, breaking news, live scores, live streaming, features and videos ​​on its own Onefootball platform and on social media channels such as YouTube, Facebook and Instagram.

Founded eleven years ago and one of the world’s first 1,000 applications in the Apple App Store in 2009, the company now has 220 employees at its headquarters in Berlin and regional offices in London, New York, Mexico City and São Paulo.

The Onefootball app has been awarded several times, most recently in 2017, as the best app product by Apple and Google.

For more information, please visit:
company.onefootball.com/
Twitter
Linkedin

For media enquiries or more information contact:
Marc Schmidgall
Onefootball
E. marc.schmidgall@onefootball.com
Ph. +49 151 189 00 758

Dugout and Suning’s PP Sports join forces to keep football fans connected in China

The two leading digital platforms announce first-of-its-kind video content sharing partnership.

London, UK – 15 April 2020: Dugout has today announced a new video content partnership with Chinese digital platform, PP Sports.

Using the latest technological advancements and working effectively in collaboration and across national boundaries with China for the first time, this unique partnership in digital sport will help meet the ever-increasing demand for football content from fans in China.

With football leagues across much of the world currently suspended, Dugout, the world’s fastest growing football content business co-owned by 10 of the largest clubs – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – and Chinese sports power house PP Sports, will be working together to keep the reported 300 million football fans living in China connected to football by delivering bespoke Mandarin-language content.

Unified by a shared love for football, the first-of-its-kind collaboration between Dugout and PP Sports represents a unique alliance between European and Chinese content providers. The breakthrough partnership is believed to be the first time an independent western digital media business has integrated in such depth with a Chinese technology provider with the businesses collaborating to deliver bespoke football content tailored to China’s football fans.



Complementing PP Sports’ existing football coverage, which contains a large live rights portfolio including the Chinese Super League, the English Premier League, Italy’s Serie A, Ligue 1 from France, Bundesliga from Germany and the UEFA Champions League, the partnership gives the Chinese platform a new way to engage with existing fans and attract new ones. Fans in China will have the opportunity to connect with more than 100 international clubs by viewing exclusive, behind-the-scenes and archived content via Dugout’s video player which will deliver content into the PP Sports platforms in China.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

 “With live global football currently on pause, there is even greater demand for behind-the-scenes and archive football content – and we are pleased to partner with Suning and PP Sports to deliver international football content to passionate football fans in China.

“This new collaboration will benefit both our partner clubs and football fans in China with our exclusive digital football content supporting PP Sports’ existing rights strategy in China.

“These are difficult times for everyone, including the global sports industry as leagues and events face an uncertain immediate future. In the last two months we have seen our number of video views increase globally from 300 to 400 million a month, so we know the appetite to watch football around the world will not diminish. Our partnership with PP Sports stands as a landmark achievement that will help Dugout’s community of clubs sustain and grow their businesses, and ensure their global fanbase can continue to watch great football content, even during these challenging times.”

The Management Team at PP Sports said:

“In good times and bad, sport can play a vital role in people’s lives. Even during this most challenging period, PP Sports has been able to bring a range of sports content to our milions of viewers across China.

“Our ability to continue to connect China’s passionate football fans to the clubs they love will be greatly enhanced through this collaboration with Dugout.

“Dugout is a unique company, owned by some of Europe’s biggest clubs and with partnerships across football, we look forward to working together to bring a range of exclusive, and behind-the-scenes content, built on Dugout’s unique capabilities and access, to enhance the service provded to PP Sports’ viewers.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282


About PP Sports:

PP Sports, an Internet sports media platform owned by Suning Holdings Group, is the leading sports media platform in China to own the exclusive media rights of Europe’s Football Leagues: the Premier League, Serie A, Bundesliga, Ligue 1 and UEFA Champions League. It also owns the copyrights of other major sports events such as CFA, CSL, AFC, and WWE. PP Sports has created vertical and independent sports APP in the industry, created more abundant and comprehensive sports content by strengthening interaction and 7 X 24h information services.

PP Sports is committed to enhancing the user experience through the diversified operation of the copyright, opening up the boundary between sports and retail, realizing the commercial realization of sports IP, and helping the healthy development of China’s sports industry.

Visit http://www.ppsport.com and download the app here

Engage with PP Sports on social:
https://weibo.com/u/1744957737

For media enquiries or more information contact:
Cao Li
Suning Sports Media(Beijing) CO., LTD.
E. 18084589@suning.com
Ph. +86 18101120848

Colo-Colo sign partnership with Dugout to expand global fan base

Chile’s best-supported club partners with Dugout, the world-leading media company, to digitally engage with global fan base.

London, UK – 09 April 2020: Today, Dugout has announced a new partnership with Chile’s biggest and most successful club, Colo-Colo, who join Dugout to expand its reach in South America and beyond.

Founded in 1925, Colo-Colo is the most successful team in Chile with 32 league titles, 11 domestic cup titles and 3 international cup titles including a Copa Libertadores in 1991 ─ the first, and only, Chilean team to do so.



Based in the capital and playing in the Chilean Primera División, from which they have never been relegated, 42% of all Chilean football fans reportedly follow Colo-Colo with the club playing home fixtures in the Estadio Monumental, which seats over 47,000 passionate fans.

Dugout, which was launched as a unique joint-venture by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid − will enable Colo-Colo to engage with global audiences through high-quality, original and exclusive football content, shared on Dugout.com and via its network of over 85 publishers globally.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“It is fantastic to welcome Chile’s most successful club to the platform. Colo-Colo has a huge fanbase and we look forward to sharing match highlights and behind-the-scenes footage with these loyal and passionate fans.”

Samuel Pérez Commercial Director of Colo-Colo said:

“We are excited to join Dugout and engage with new audiences across the globe. We already have the largest fanbase within Chile and we hope that this partnership will enable us to expand our reach internationally.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current, archived and real-time footage, Dugout creates and distributes over 2,500 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Dugout looks to archive content and esports to keep fans engaged

Susan Lingeswaran
Sportcal

2 April 2020

Dugout, the digital media platform co-owned by top European soccer clubs, is working with its members to create innovative new content for fans amid the suspension of live sport around the world, co-founder and senior vice-president Seb Gray has told Sportcal.

Dugout signed up its 100th club member last month, four years after launching with the 10 of the world’s biggest clubs, including Manchester City, Barcelona, Paris Saint-Germain, Bayern Munich and AC Milan, to create exclusive content for fans beyond the match in return for a share of advertising revenue. 

However, with sport shut down worldwide because of the coronavirus pandemic and soccer clubs unable to access their training grounds, the ability for production companies to create new content has become limited. 

Speaking to Sportcal today, Gray said with Dugout’s business model geared around archived content, its biggest hurdle has been producing engaging content without the backdrop of weekly live games. 

He said: “I think the biggest thing that we’ve been working on is how do we pull out strong editorial stories to support our publishers and really fill the time for fans because the narrative has changed for the football fan and consumers where they aren’t going to games in the week and they’ve got these holes in their behaviour that we are trying to simulate and support.

“Luckily for us, we still have full access to all the historical content that have been produced and we are working with our clubs to come up with ways we can innovate and maybe bring in new content strands. A good example of that has been [English four-tier club] Leyton Orient and their Ultimate QuaranTeam where they went out and pulled together a number of clubs which we work with to do an online esports tournament and I suppose esports has been the real content strand that has had visibility and some airtime with fans at the moment.”

Following the suspension of the English Football League midway through March, Leyton Orient announced it would stage a 128-team FIFA 20 esports tournament in a bid to raise money from the competition for clubs whose finances will be hit by suspension. 



Gray said the current situation has also forced Dugout and other member clubs to collaborate and think outside the box to produce content away from the traditional season.

He continued: “This time normally we’re talking about who’s winning, teams going up and down in different leagues and we’d start looking at transfers – content around all these things but these topics are not really getting the air time that they would normally. 

“All the clubs we work with are in the same situation where they are locked down and not able to access their facilities. They are innovating themselves, they’re working with their players, they are looking at other content strands they can pull together and they’re looking at bringing out game content from their archive, like ‘this time two years ago and we played this game’ and things like that.”

Dugout has a dedicated in-house production team that works directly with all club members to produce a regular stream of original content, which it posts on its website.

It has also signed partnerships with numerous publishers, including news agency Press Association, US sports broadcaster ESPN and UK newspaper the Daily Telegraph to distribute its content.

After four years, Dugout now has a global presence across 238 countries and territories and posted more than 1.84 billion views across its website and networks last year.

Speaking on the content that has proved popular with consumers since the suspension of the leagues around the world, Gray said the situation had opened the door for fans to engage with all sport in unconventional ways.



He said: “There’s two main content themes that are resonating with people at the moment – the nostalgic content, whether it’s time relevant or talking to soccer fans about a moment in the past that have captured the club’s success, and the other is esport in a big way. It has really been interesting to see how the lack of live content has given esports prime placement not just across soccer but I think other sports too, like Formula 1. 

“That would have never had the air time without something like this happening and it would have taken a lot longer for that to become prominent like it has been. I would argue that it has been a huge success and I think if you think of esports as a content genre that seems to be getting a lot of pick up across out clubs and the fans consuming it.”

Since the outbreak of coronavirus and social distancing measures as a result, many leagues and competition series’ have turned to esports versions of their sport to fill the void left by the suspension of live sports. It has also led rights-holders to take the opportunity to introduce their esports operations to major broadcasting networks. 

Fox Sports’ primary FS1 channel has so-far aired its first Madden esports tournament and Nascar’s iRacing events, while global broadcasters have snapped up motorcycling’s MotoGP esports offering. 

Motor racing’s Formula 1 has also launched its F1 Esports Virtual Grand Prix series, which is running in place of the postponed races, and involves current drivers. 

Asked whether the popularity of esport would compel Dugout to diversify its portfolio away from predominantly soccer, Gray said he believes soccer will still be its main focus but would also be looking at other areas, including esport, in the future.

He said: “It’s [soccer] a huge sport, it’s a huge industry and there’s a lot we need to do to support our clubs and get it right. I think if you were to look more, not necessarily outside of soccer but how we might go about supporting the growth of content genres like esport and women’s soccer, that’s really going to be our focus when we come out of this and we start to get back to some normality. 

“We’ve had conversations with our clubs and we are really looking at the idea of content diversity because we’ve become very reliant on the game and I think this has shown the opportunity to diversify their content strategy and talk to a new fan base and bring them in the primary product, which is the live game.”

On future plans for Dugout during the suspension, Gray is optimistic the situation will not affect the industry in the long-term and will open doors for new opportunities, noting: “I think what this has demonstrated is that the innovation and resilience of clubs and fans. Long-term clubs are going to come out of this really strong and they are going to come with a more diverse portfolio of content and a more diverse group of fan-vases to talk to and I think the way I’ve seen clubs reacting to this situation is incredibly positive.

“It shows their ability to adapt to situations like that and bring to the forefront pieces that may not have had that air time before but will bring long-term residual value to their businesses and the fan bases they create. 

“For our business, we are on archive, we were built on these huge rich oil fields of video content and we will continue to innovate and try and repackage and create stories that will drive a nourishing experience for the fan and we’ve never had access to in-season content to be able to use so for us as a business, it’s probably something that we’re not too concerned with at this point.

Dugout’s Dutch presence grows with new Fortuna Sittard partnership

Dutch Eredivisie side, Fortuna Sittard, joins Dugout to share high-quality football content directly to fans.

London, UK – 01 April 2020: Fortuna Sittard has become just the second team from the Netherlands to partner with Dugout, the global media company, providing fans of the Dutch side with a new opportunity to connect with their heroes.

Fortuna Sittard was established in 1968 following a merger of Fortuna 54 and Sittardia. Splitting its time playing in the top two tiers of Dutch football ever since, the club regained promotion to the Dutch top-division, the Eredivisie, in its 50th anniversary year in 2018. Known for developing young players, Dutch legend Mark Van Bommel, who won 79 caps for the international side, began his career in the yellow and green of Fortuna Sittard and is widely regarded as the club’s greatest ever player.   



The Dutch side join some of the world’s top football clubs on Dugout, whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus. The partnership will ensure Fortuna Sittard increases its visibility internationally and attracts new fans across the world, while developing its engagement with existing supporters. Fans will now be able to view high-quality, original and exclusive Fortuna Sittard content on a dedicated channel via Dugout.com and via the Dugout app.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“We’re thrilled to partner with Fortuna Sittard to share the club’s top goals and behind-the-scenes footage directly to their passionate fans.

“Since signing our first Dutch partner club at the end of last year, we have seen huge interest in Dugout and we’re excited to see another club from the Netherlands join the platform to further increase digital football engagement within the country.”

Isitan Gun, Chairman of Fortuna Sittard said:

“We are very excited to be the second club from Eredivisie to join the Dugout platform. I believe that it is a good fit between Dugout’s capabilities and Fortuna Sittard, an innovative and dynamic club. Our club has been attracting interest from international football audiences and I am confident that this will further our efforts to reach football lovers all around the world.”

“We are excited to partner with Dugout and enhance our ability to engage with our loyal fans. The partnership will also allow us to tell fans across the world about the rich history of our club through behind-the-scenes and archive footage.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current, archived and real-time footage, Dugout creates and distributes over 2,500 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282