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AIA signs Dugout as Preferred Media Partner to amplify David Beckham and Tottenham Hotspur FC content

Dugout to promote AIA campaign in ASEAN and China ​featuring Beckham and Spurs to help people live ‘Healthier, Longer, Better Lives’.

London, UK – 28 May 2020: AIA Group Limited, the Global Principal Partner of Tottenham Hotspur Football Club, is working with global media company Dugout to distribute an all-new series of films featuring David Beckham, Jose Mourinho and Tottenham Hotspur’s players.

Designed to inspire health and wellness, the films promote the topics of sleep, nutrition, fitness, mental health and the importance of routine in a unique and entertaining way. The films form a part of AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’.

The AIA partnership reinforces Dugout’s increasing presence within Asia following its ground-breaking video-content partnership with Suning’s PP Sports and its distribution partnership with K-League via Sportradar. 



In order to maximise the reach, engagement and numbers of viewers, the branded content will be amplified via Dugout’s network of publishers in ASEAN and China.  The new series of films can also be viewed via dedicated AIA Channels on Dugout.com and on the Dugout App.

After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now has brand partnerships in more than 30 countries. The leading digital media company distributes more than 2,500 brand-safe, professional videos a month via more than 85 publishing partners, delivering in excess of 400 million views globally and growing.



Mark McFarlane, GM APAC, Dugout said:

“AIA’s new campaign with David Beckham, Jose Mourinho and other Tottenham Hotspur star players offers unique and engaging content which we can all use to improve our lives. Through our network of premium publishers, we are pleased that we can amplify this content to football audiences throughout ASEAN and China.”

Adrian New, Director of Football Initiatives at AIA, added:

“Our new series of films are designed to provide a unique insight into the daily lives of  the Tottenham Hotspur players, ​as Jose Mourinho and the players show David Beckham around their world-class training centre and stadium. AIA’s ‘Healthier, Longer, Better Lives’ campaign is a priority for us to engage football fans and customers with a message that promotes improved health and well-being. Through partnering with Dugout we know that our exclusive content will reach a wide and interested audience across our key markets.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

Spanish Football Federation and Dugout unite in landmark content partnership agreement

Content from Spanish international matches, RFEF competitions and esports content to be shared digitally via Dugout to grow new audiences.

London, UK – 26 May 2020: Spanish football content will now be shared in greater numbers than ever before following Real Federación Española de Fútbol’s (RFEF) decision to partner with leading global media company, Dugout.

The new partnership offers fans of Spanish football a diverse range of exclusive video content – bringing them even closer to Spain’s finest players via Dugout’s extensive network of premium publishers and on newly launched dedicated channels on Dugout.com and the Dugout App.



Spain’s men’s national side is the only team to have won three major national tournaments consecutively, winning their first ever FIFA World Cup in 2010, in between back to back UEFA EURO titles in 2008 and 2012. High-quality, bespoke video content of both the men’s and women’s Spanish national teams, including behind the scenes content, will now be available to Dugout’s growing global audience of 60 million football-loving fans. 

The content partnership also includes Copa del Ray content, a competition steeped in history and tradition and one of the most prestigious national cup competitions in the world. Audiences will also have access to esports, with competition like eCopa RFEF and GameHer included in the partnership deal. The best action on and off the pitch from the Spanish 2B and lower divisions and Futsal will also be shown to global audiences via Dugout.

Dugout’s latest collaboration follows recent content partnerships with PP Sports in China, Germany’s Onefootball and the iconic US-based Sports Illustrated with RFEF’s content now being distributed via Dugout’s Embed player to sit alongside editorial copy globally. RFEF joins over 100 leagues, clubs and federations already in partnership with Dugout, including its founding members A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid

Elliot Richardson, Chairman at Dugout said:

“We are delighted that we can give our worldwide audience access to bespoke video content from one of the most decorated and exciting national teams in the world. The Spanish game has a broad appeal and we look forward to showcasing its diverse offering including content from the Copa del Rey, women’s football, Futsal and esports. 

“RFEF’s content will now benefit from increased levels of engagement and exposure through our suite of engagement tools and on Dugout.com and the Dugout App which currently deliver 400 million views globally.”

Rafa Zapatero, Audiovisual Director at RFEF said:

“In Spain, football is in our blood and we are thrilled to share our passion and love for the game with the rest of the world via Dugout. Dugout is the perfect partner for us as we look to engage even more global fans with RFEF’s competitions and matches – this collaboration will offer an intimate and never before seen view of our best men’s and women’s national team players. 

“The Copa del Rey is a world-famous competition with a huge amount of interest in many international markets. Our deal with Dugout will also raise awareness about the exciting talent and potential in Futsal and our lower divisions plus our forward-thinking initiatives such as esports.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Verizon Media signs global partnership with football digital media company Dugout

New partnership brings together Dugout’s premium video, global publisher network and highly engaged audiences with Verizon Media’s global advertisers. The partnership also brings Dugout’s 60,000+ video library via its embed player to Yahoo.

London – 12 May 2020:  Verizon Media and Dugout today announce a new global partnership, bringing Verizon Media new exclusive advertising packages to market through its sales teams and self-serve DSP, allowing advertisers to reach Dugout’s audience of 60 million unique users of highly engaged football enthusiasts across the globe.

As part of the deal, Yahoo Sports also gains access to Dugout’s ever-growing library of football-related videos brought together from the top leagues’ world-class clubs globally, including; Arsenal FC, Chelsea FC, FC Bayern Munich, FC Internazionale Milano, AFC Ajax, FC Barcelona, Flamengo, Real Madrid CF and many more. 

This builds on the Yahoo portfolio of up-to-the-minute sports content from partners across the world and brings football fans on Yahoo closer to their favourite club’s official content – both past and present – as they await the re-opening of global leagues. 

Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content. Through Dugout’s team of editors, a club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world. Once published to the club’s Dugout library, the video is distributed across all of Dugout’s O&O platforms and embedded network of premium publishers globally, reaching a qualified digital football audience. 

Verizon Media’s expertise in digital media will enable brands to reach Dugout’s highly-engaged football fans in premium environments. This new inventory will be enriched as part of its broader proposition of premium owned & operated brands and beyond with its unique, unified Verizon Media Ad Platforms technology; allowing brands to optimise their campaigns against outcome-based deliverables using the combination of quality ad formats and powerful first party data.

Iván Markman, Chief Business Officer at Verizon Media said:

“This new partnership, driven by our EMEA team, not only brings fantastic quality video content for Yahoo’s football fans globally, but also allows us to connect our advertising customers to millions more football fans around the world. It’s the world’s favourite sport and inspires huge loyalty and engagement on a daily basis, which hasn’t changed in recent times as people catch up on archive content and rewatch their favourite matches. We are looking forward to helping brands reach these audiences in quality premium environments where they can connect and showcase the value their company can bring to these fans.” 

Elliot Richardson, Chairman at Dugout said:

“This partnership delivers significant value across Dugout’s stakeholders, supporting not only our clubs and fans but publishers, bringing Verizon Media’s global advertising power to our ecosystem. It’s an incredibly exciting opportunity for our stakeholders, supporting international and regional advertisers with highly engaged audiences, working together with our publishers who produce a wealth of premium content and our premium video from the world’s top clubs, and most importantly of course, for the fans – delivering the best experience for them globally.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

About Verizon Media

Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation in a 5G world.

Dugout continues growth with Colombian powerhouse Deportivo Independiente Medellín

Deportivo Independiente Medellín become the second Colombian club to join Dugout’s global collection of clubs, leagues and federations.

London, UK – May 8 2020: Dugout has today announced a new partnership with Deportivo Independiente Medellín (DIM) with new dedicated channels launched on Dugout.com, Dugout’s App and available across its network of premium publishers sharing exclusive content from the Medellín based club.

Nicknamed ‘El Poderoso de la Montaña’ or the ‘The Mighty of the Mountain’ due to Medellín’s location in the Andean mountains, DIM currently play in the top tier of Colombian football, the Categoría Primera A. Founded in 1913, DIM has a rich history, and has won the Categoría Primera A six times and the Copa Colombia twice, most recently securing the titles in 2016 and 2019 respectively. DIM shares its stadium, the Estadio Atanasio Giradot, which seats over 40,000 passionate fans, with the other major football club of the city. The two clubs have a fierce rivalry, with the most loyal supporters from each club occupying opposing positions in the stadium. DIM’s supporters are named Rexixtenxia Norte due to sitting in the North of the stadium.



The loyal supporters of ‘El Poderoso de la Montaña’ will now be able to view exclusive, behind-the-scenes and match footage on Dugout’s app, website and publisher network, giving them a new way to connect with their beloved club. By partnering with Dugout, DIM sit alongside some of the world’s top football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Dugout achieved more than 1.84 billion views on its website and global network last year and will help DIM boost its visibility in South America and further afield.  

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Our ongoing aim is to bring digital football content to all corners of the world, and this partnership with Deportivo Independiente Medellín, one of Colombia’s biggest clubs, will allow us to engage more South American supporters. ‘El Poderoso de la Montaña’ has a large and passionate fanbase and we look forward to bringing them high-quality football content.”

José Raúl Giraldo, Chairman of Deportivo Independiente Medellin said:

“It is fantastic to join some of the world’s biggest football clubs on Dugout and have a new way to engage with our dedicated supporters. The partnership will also allow us to reach a larger and more international audience than ever before.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

Sportradar partners with Dugout to extend K LEAGUE broadcast reach globally

This exclusive global media rights distributor for the K LEAGUE Sportradar signs partnership deal with Dugout that will see K LEAGUE content distributed across Dugout’s Network.

London, UK – May 8 2020: Sportradar, who holds the exclusive global media rights distribution package with the Korea Professional Football League (K LEAGUE) announced today that it is has signed a deal with Dugout, the world’s leading distributor of premium digital football video content. This multi-year deal will start when the K LEAGUE 2020 season begins in May. It will be on a non-exclusive basis, and the partnership will see K LEAGUE content across Dugout’s embed video products.

The partnership is part of the multi-year exclusive deal which was signed with the K LEAGUE in 2019 that sees Sportradar leading its expertise in broadcast distribution and integrity services. 

Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC, said: “Partnering with Dugout who like us are leaders in their field is a tremendous opportunity to expand the audience and brand of the K LEAGUE. Be it highlights or short form clips, visual moving images still capture the raw emotion which is football and to have Asia’s best reach a global audience is nothing but a win-win for all of us.”

After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now has partnerships in more than 30 countries with K LEAGUE being its latest addition. The leading digital media company distributes more than 2,500 brand-safe, professional videos a month delivering in excess of 400 million views globally and growing.



Dugout Co-Founder and Chairman, Elliot Richardson, said:

“The K LEAGUE is growing at a rapid rate with an increasing number of viewers both within South Korea and globally. Over a number of years the league has seen consistent growth in online engagement and we look forward to working alongside K LEAGUE and Sportradar to further this. Existing K LEAGUE fans in over 30 countries will now receive bespoke content delivered through our global publishing partners and through dedicated channels on Dugout.com and via the Dugout App.”

With Sportradar’s industry-leading expertise and experience in handling global rights, the company will work closely with the K League in developing a comprehensive commercial strategy to enhance its global distribution and coverage for its media rights. 

Ms Min Joo Kim, Media Rights Manager, K LEAGUE said:

Since K LEAGUE signed a long-term partnership with Sportradar last year, we are collaboratively looking for opportunities to increase awareness of K LEAGUE internationally.

“Now, we are delighted to announce another partnership with Dugout and look forward to providing K LEAGUE content to over 60 million users through their global presence, which will help us expand into new markets and increase our fanbase globally to fulfil our ultimate goal.”


About Sportradar

Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyse and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved. 

More information can be found on www.sportradar.com.

For further press enquiries:
Sportradar Communications
comms@sportradar.com

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk

Dugout appoints Jamie Wilson as Chief Commercial Adviser

Dugout adds to senior team with Wilson to lead the commercial strategy for the digital media company.

London, UK – 06 May 2020:  

Dugout, the world-leading football digital media company, is pleased to announce the sports and media consultancy The Value Xchange has been appointed to oversee Dugout’s global commercial strategy working closely alongside the platform’s club, publishing and advertising partners. Jamie Wilson, a director of The Value Xchange, is acting as Chief Commercial Adviser for Dugout, based in London. 

Wilson will oversee the commercial, advertising and publisher partnerships strategy, leading on growing Dugout’s global video views, with the platform currently sharing more than 2,500 videos a month directly to fans on Dugout.com and via Dugout’s Embed network of premium publishers.

Wilson has considerable experience in sport and media as a Director of The Value Xchange, a consultancy specialising in sports, media and entertainment marketing working with brands and rights holders to drive value through digital content, whilst ensuring value from sponsorships and partnerships is maximised. 

Previously, Wilson spent eight years as Executive Vice President of Media EMEA for digital sports content and media group Perform. Whilst there, his work included brokering global publisher partnerships and exclusive representation deals with rights holders.

He will use this experience to enhance the commercial performance of Dugout, the world-leading media company owned by some of the world’s biggest football clubs including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Wilson will assist Dugout in its mission to help football clubs engage their audiences and expand their reach via a premium global network of more than 75 publishers

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Jamie has a breadth of experience in sports business, and he will be vital in taking Dugout to the next level. We are delighted to announce him as our new signing. We are currently seeing an unprecedented growth of interest in our Embed player which Jamie will play a key role in developing.”

The Value Xchange Director, Jamie Wilson, said:

“It’s fantastic to be working with Dugout and lead the commercial strategy for a world-leading digital media company. It’s both a busy and exciting time as engagement levels are at a record-level and with the launch of the new Boost product around the corner.”

About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Dugout grows presence in South America with Coritiba FC signing

New partnership with Brazilian side revealed to share exclusive, behind-the-scenes and archive content with fans.

London, UK – 30 April 2020: Leading digital media company, Dugout, has today announced that Coritiba FC has become the latest team to launch dedicated channels on Dugout.com and on the Dugout app.

Playing their football in Brazil’s Série A, Coritiba FC were the first club from state of Paraná to pick up a national title when they won Brazilian championship in 1985 and to have competed in both main continental competitions – the Copa Libertadores and the Copa Sudamericana. Founded in 1909, Coritiba FC, is the oldest football club in the state of Paraná and play their home matches at the Couto Pereira stadium. Also known as the ‘Coxa Branca’, they have been crowned state champions an impressive 38 times.  



Having previously produced stars of the Brazilian game including former captain of the Brazil national team, Alex, and local hero Dirceu Krüger, Coritiba FC become part of Dugout’s growing global community that now includes more than 100 of the world’s biggest clubs, leagues and federations.

The Brazilian side follow some of the world’s top football clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid and will now be able to benefit from Dugout’s extensive network of premium publishers to increase the reach of its content globally.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Coritiba FC is a historic and well-respected club and we look forward to helping increase their fan engagement by sharing exclusive video content with their fans. South America has been a priority region for Dugout in terms of our long-term strategy and this signing ensures we continue to grow our presence throughout the region.”

Coritiba FC Marketing Director, Rafael Saling, said:

“Dugout will bring more value to the club. We want to have more engagement with our fans and to grow Coritiba’s brand around the world. Our local fans will have access to top quality and engaging content and this partnership will provide a new source of revenues for the club.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 2,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Sports Illustrated and Dugout team up to deliver premium soccer video

Landmark content partnership signals Dugout’s entry into U.S. market and Maven’s entry into international soccer markets.

New York/London – 29 April 2020:  Maven (MVEN), the publisher of Sports Illustrated, and Dugout today announced a strategic content partnership offering soccer fans in the U.S. and Canada an entirely new way to view and experience unique, compelling and behind-the-scenes premium video content from more than 100 of the world’s leading soccer clubs, national football federations and leagues.

The landmark partnership is Dugout’s first entry into the U.S. market and will significantly strengthen SI’s soccer coverage, which previously focused on text-based content. The partnership will allow both companies to reach more consumers across the Americas, in a way that matters most to soccer fans: video-focused, team-specific and delivered on mobile.



As the most iconic name in sports journalism, Sports Illustrated will now have access to Dugout’s unrivalled library of archive and behind-the-scenes soccer video content. Dugout is co-owned by some of the world’s largest soccer clubs including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, and distributes more than 2,500 brand-safe, professional videos a month with more than 1.84 billion views in 2019 across Dugout.com and its network of more than 85 publishers globally.

“For more than 65 years, Sports Illustrated has delivered best-in-class sports journalism and we are thrilled to partner with such an iconic U.S. publication that is steeped in great history and tradition,” said Elliot Richardson, Co-Founder and Chairman of Dugout. “Our new collaboration means we will work closely to deliver our premium soccer content to their huge online audience. We have seen our monthly video views grow to 400 million so far this year and as we aim to take this towards one billion across all markets, this strategic partnership in one of the most important markets is very complementary as we expand our brand globally.”

Sports Illustrated continues its renaissance under Maven, improving and broadening its content offerings, the consumer experience and coverage of local sports franchises. Year-over-year traffic is up 60%.

“We are thrilled to join forces with Dugout to offer soccer fans across North America compelling and robust video experiences from the biggest Clubs and players in the world,” said Ross Levinsohn, CEO of Sports Illustrated Media. “We continue to strive to offer consumers and marketers unique, premium content in dynamic ways.”

As world football recovers from the impact of the global coronavirus pandemic, soccer’s popularity remains undiminished and its popularity continues to surge in the U.S. and the Americas. Via Dugout’s Embed video player, original, behind-the-scenes and archived content will now be shared with Sports Illustrated extensive audience. Soccer fans will be able to engage with bespoke digital video content from their favorite clubs who compete in many of the world’s leading leagues and competitions, including the UFEA Champions League, English Premier League, Spanish La Liga, Italian Serie A, Mexican Liga MX and South America’s Copa Libertadores.

The partnership with Sports Illustrated in the U.S. follows Dugout’s new content agreements with Suning’s PP Sports in China and Onefootball across Europe – thereby expanding Dugout’s global market reach and significantly growing its international video viewership figures.

“The majority of our member clubs have significant international fan bases and we know there are a huge number of soccer fans in the U.S. who support clubs based in South America, Europe and further afield,” Richardson says. “Providing these fans with new ways to engage with their clubs is only the first stage of our long-term, multi-phased partnership and we look forward to working alongside Sports Illustrated as this develops.”


NOTES TO EDITORS

Sports Illustrated and Dugout’s launch video can be viewed here


ABOUT SPORTS ILLUSTRATED

Sports Illustrated (SI) is an unparalleled and influential leader recognized for its role in shaping modern culture and uniting athletes, teams and fans from all over the world. Powerful storytelling is brought to life through world-class live events, immersive experiences, and lifestyle products. Its award-winning media enterprise captures moments and turns them into history through rich and thoughtful journalism, iconic and beloved photography, and across digital platforms ranging from Emmy-winning video to an ever-expanding social community.


ABOUT MAVEN

Maven (maven.io) is a coalition of Mavens, from individual thought leaders to world-leading independent publishers, operating on a shared digital publishing, monetization and distribution platform, unified under a single media brand. Sports Illustrated is operated by Maven as part of its coalition. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.


ABOUT DUGOUT

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs. Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout.

The collaboration helps football clubs to educate, engage and grow their digital fanbase using video content which is distributed across Dugout’s premium global publisher network.

Using current, archived and real-time footage, Dugout creates and distributes over 2,500 brand safe, professional videos a month to over 60 million engaged fans globally.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app


For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk
Ph. +44 (0) 7940 375282

Greg Witter
Maven/SI
press@maven.io


Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
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