Dugout launches ‘Boost’ to enhance brand sponsorship activation offering

New product enables brands to activate club sponsorships through Dugout’s unique relationships with fans, publishers, clubs and advertisers.

London, UK – 20 October 2020:  Dugout has today announced its newest product, Dugout Boost, providing brands with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world’s leading football clubs.

Utilising multi-dimensional data and audience segments generated by the recently launched Dugout FanPro™ product, Boost is a new solution to amplify and guarantee media exposure for sponsorship activations throughout Dugout’s ecosystem.

Dugout Boost ensures greater ROI for clubs and sponsors as campaigns are contextually targeted to reach bespoke audiences of engaged football fans via Dugout’s global network of more than 110 premium media publishers including, Sports Illustrated, Le Figaro, The Independent and Bild.

Brands and sponsors will benefit from significantly higher engagement levels with Dugout campaigns achieving video completion rates of 69% – a 41% increase compared to the average 28% across major social media platforms.

With more than 85 million fans engaging monthly with Dugout’s content, the new sponsor-focused product will enable brands to make more meaningful connections via easier access to this established and interested audience. The insight-led approach will drive sponsorship value with Dugout offering a full marketing service from creative conception through to campaign execution and distribution.

Boost becomes the latest offering from Dugout, which was launched in 2016 by some of the world’s top football clubs including A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand safe professional videos a month, and receiving more than 400 million views globally.

Jamie Wilson, Chief Commercial Adviser, Dugout said:

“Dugout Boost provides a new mechanism for sponsorship activation allowing clubs to generate additional revenue streams by utilising our unique position at the epicentre between clubs, media publishers and brands to reach highly relevant audiences.

“Clubs and brands are increasingly seeing limitations with the impact of their campaigns across social channels, Dugout Boost allows them to go beyond social to reach our global audience of highly engaged football fans.”

Dídac Lee, Board Member responsible for the Digital Area, FC Barcelona, said:

“Working alongside Dugout enables us to provide our partners with a highly effective way to activate and add value to their sponsorships. Dugout’s ability to understand, implement and achieve our partners’ campaign goals is an asset to our partner management strategy.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout partners with Mediotiempo to enhance North American offering

London, UK – 13 October 2020:  Mexico’s leading sports publisher will now feature Dugout’s behind-the-scenes and archive football content.

Dugout has today announced a new partnership with Mediotiempo which will see Mexico’s leading sports publisher incorporate Dugout’s full suite of products into its editorial platforms. 

With a strong focus on both domestic and international club football, Mediotiempo will now share Dugout’s extensive library of engaging archive and behind-the-scenes video content to more than eight million monthly unique users via the Dugout Embed Player. 

Mediotiempo’s free-to-access sports publishing digital platforms have a dedicated and committed audience throughout North America and continues Dugout’s growth in the region. The new collaboration follows recently announced partnerships with influential North American media companies Sports Illustrated, beIN SPORTS North America and Fanatiz, and Mexican football club, Tigres UANL

Founded in 2016 as a unique collaboration between 10 of the world’s biggest football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries.  

Dugout Co-Founder and Chairman, Elliot Richardson, said:

 “Extending our presence in North America is a key area for growth and through this new collaboration with Mediotiempo we will provide the region’s passionate fanbase with new levels of high-quality football content.We are consistently seeing our engagement levels grow and, as the new seasons get underway, we look forward to bringing Mediotiempo’s audiences closer to the world’s best teams.” 

Agustín Martínez de León, Product Director, Mediotiempo, said:

“Our audience passionately engages with Mexican and international club content and this collaboration with Dugout ensures they will be brought even closer to their favourite teams and players through Dugout’s exclusive behind-the-scenes and archive content.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 406 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Activating Kia’s Sponsorship of the UEFA Europa League

London, UK – 8 October 2020:  Dugout has created a unique position for Kia within the UEFA Europa League (UEL) landscape, allowing the brand to build greater affinity with the modern football fan across multiple markets and territories.

Dugout has been an invaluable partner to Kia and we’re delighted we’ve been able to share these moments around the world.

Michael Choo
General Manager at Kia Motors Corporation

Objectives

  • Maximise Kia’s activation of key UEL sponsorship assets to fully leverage the partnership in an
    exciting way.
  • Create engaging UEL content using clubs, players, and legends. 
  • Establish Kia’s position as a provider of engaging, insightful content in the minds of UEL fans.
  • Activate Kia’s sole and exclusive partnership right as the ‘Official Match Ball Carrier’. 
  • Deliver exclusive content strands and create a ‘Kia-owned’ content platform.
  • Maintain engagement with fans throughout the COVID-19-enforced lockdown, producing high-quality videos to fill the void of live UEL matches.


Activation

  • Dugout was responsible for the strategic setup, ideation, concepting, production (filming and editing) and delivery of Kia’s UEL content.
  • To create a destination for fans across the season, a dedicated ‘Kia Home of Football’ channel was launched across Dugout platforms to showcase a range of high-quality video series from the UEL-Kia partnership, examples of which include: 

‘Hero’s Walk’
A bespoke, emotive series launched to activate Kia’s position as Official Match Ball Carrier, where young football fans from all over Europe deliver the match ball to the pitch ahead of UEL matches.

‘The UEFA Europa League Trophy Tour Driven by Kia’
As the 2019 UEL Trophy moved through Europe, football boots were collected from fans, and alongside the UEFA Foundation, the boots were donated to children in the Za’atari Camp in Jordan.

‘Home Fans’
A series of videos, published ahead of UEL fixtures, where a group of home fans, such as Greece’s PAOK, provide a unique behind-the-scenes tour of their club.  

‘Making of a Legend’
Activates Kia’s UEL partnership away from the pitch by exploring unknown life-stories of some of Europe’s greatest players including Didier Drogba, Steven Gerrard and
Radamel Falcao.

During the COVID-19 enforced pause of live football, Kia and Dugout launched the ‘The Hero’s Walk, At Home’ series ensuring young football fans, who would usually carry out the ball ahead of UEL games, continued to have the opportunity to meet their footballing idols. Youngsters met their heroes remotely, giving them the exclusive opportunity to speak to three football icons: Luis Fabiano, Bruno Fernandes and Esteban Cambiasso.

Working alongside Kia we have produced compelling content to share with the global football community. From initial idea creation through to distribution we have activated the UEL sponsorship in a way that excites football fans and strengthens their connection to the Kia brand.

Elliot Richardson
Co-founder and Chairman at Dugout

Outcomes

  • Dugout brought to life Kia’s sponsorship of the UEL, with engaging and high-quality videos, allowing Kia to build an affinity with UEL fans.
  • Dugout’s high-quality videos, activated Kia’s UEL sponsorship, with huge global interest on and around UEL matchdays.
  • Dugout has produced and shared 61 videos in total distributed across 172 territories.
  • Dugout innovatively adapted to produce engaging content during the Coronavirus pandemic with the ‘The Hero’s Walk, At Home’ series, allowing young fans to meet with their heroes remotely.
  • Dugout’s analytical support allowed Kia to identify the best performing videos on the Kia Home of Football page on Dugout.com, to further understand what content best engages fans underpinning a successful campaign.


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Borussia Mönchengladbach signs with Dugout to reach new domestic and international fans

Leading German side becomes third Bundesliga club to join Dugout and share compelling football content directly to fans.

London, UK – 2 October 2020:  Dugout has today announced a new partnership with top German side Borussia Mönchengladbach – launching new club-dedicated channels on Dugout’s platform and giving fans of the Bundesliga club greater access to high-quality, engaging football content.

Through bespoke video content, produced and shared by Dugout, the partnership will ensure Mönchengladbachcan connect with existing fans and reach new audiences in Germany and further afield. Mönchengladbach is already one of Germany’s most popular clubs, and the Borussia-Park stadium, which has capacity for more than 50,000 fans, is regularly packed full of loyal supporters – when not prohibited by COVID-19. These loyal fans will now be able to watch exciting Mönchengladbach content on Dugout.com, the Dugout app and via the platform’sglobal network of premium publishers. 



Borussia Mönchengladbach now join leading German outfits Bayern Munich and FC Schalke 04 as the additional Bundesliga clubs that have forged strategic partnerships with Dugout to further boost domestic and international fan engagement, generate greater commercial value from non-rights held video content and create ancillary revenue streams.

Founded in 2016 as a unique collaboration between 10 of the world’s best football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries. Mönchengladbach can now build an even greater affinity with their fanbase via Dugout’s exclusive and bespoke video content, from both on and off-the-pitch.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“As one of the largest clubs in Germany, it is fantastic to have Borussia Mönchengladbach join our platform. The partnership ensures we can build our presence in Germany and engage fans in the country via our high-quality match footage and behind-the-scenes football content.

“We are proud to help Mönchengladbach deepen connections with their existing fans, and reach new audiences internationally. The club will now have access to our extensive global network of premium publishers, ensuring they can reach more fans than ever before.”

Peter Hambüchen, Head of International Business Development of Borussia Mönchengladbach, said:

“Borussia doesn´t just “happen” around Mönchengladbach anymore. Fans all over the world identify with our club, absorb information about club and players and want to get exciting content about BMG. Dugout helps us to get this content tailor-made to fans around the globe. With that the BMG family can continue to grow globally!”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout announces 700% increase in women’s football video views

Huge growth in women’s football engagement recorded globally over the previous 12 months.

London, UK – 30 September 2020: Dugout has today announced women’s football content engagement has reached new heights, with video views increasing by 700% over the last 12 months.

Promoting the women’s game has been a key focus for Dugout with the leading digital media company now sharing videos from a host of women’s teams, such as Arsenal Women Football Club, Manchester City Women and Chelsea Football Club Women. Earlier this year, Dugout also announced that Madrid Club de Fútbol Femenino (Madrid CFF) would become the first dedicated women’s club on the platform.

Leading players such as Arsenal’s Beth Mead, Juventus’ Barbara Bonansea and Chelsea’s Sam Kerr and Fran Kirby have seen the highest levels of viewership, while users in Thailand, Turkey, Vietnam and Italy have engaged with female football content in the greatest numbers. 



The growth in engagement reflects an increased appetite for women’s football with last year’s FIFA Women’s World Cup™ attracting more than 1 billion viewers. The strength of The FA Women’s Super League – of which many of Dugout’s member clubs compete in – continues to rise, with elite players from across the globe joining England’s top-tier this summer. Dugout is committed to reflecting this surge in interest and enhancing the profile of the female game through increasing its women’s football offering via its global distribution network of over 110 publishers,  dugout.com and via the Dugout app. 

Dugout was founded in 2016 as a unique collaboration between 10 of the world’s biggest football teams – including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – and has since partnered with more than 100 clubs, and reaches 85 million average monthly users via 10 languages in 190 countries. 

Lauren Trisconi, Head of Club Relationship Management, Dugout, said:

“Interest in women’s football is soaring and we have seen significant levels of engagement with our content. We are proud to bring fans closer to their favourite clubs and players, and help to raise the profile of the women’s game globally.

“We look forward to boosting our women’s football offering, partnering with more clubs and bringing more content to fans than ever before.”

Tom Hines, Head of Media, Arsenal, said:

“Arsenal Women has been a core pillar of our football club for more than 30 years and we’re proud to be at the forefront of driving women’s football to record heights on and off the pitch. We’re always looking for new and innovative ways to connect with our diverse, global fanbase.

“It is an exciting time to be part of women’s football, with interest levels reaching record heights and, in the past year, our content on Dugout has reached unprecedented levels. Our high-quality content showcases the very best of the club and our players and it has done exceptionally well on Dugout. We’re delighted to be reaching new and existing fans all over the world.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos a month delivering 406 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Dugout expands US publisher network with beIN SPORTS North America partnership

Global digital media company Dugout signs deal with sports and entertainment subsidiary beIN SPORTS North America – giving US and Canadian fans access to additional premium soccer video content.

London, UK – 17 September 2020: Global digital media company, Dugout, has announced a partnership with beIN SPORTS North America – part of international sport and entertainment giant, beIN MEDIA GROUP. The deal will bring the world’s finest soccer moments captured on video to fans across the US and Canada.

beIN SPORTS North America will take Dugout’s Embed player and gain access to Dugout’s extensive video library in the US and Canada. This will include 3,500 videos generated by Dugout’s production team each month, in addition to tens of thousands of pre-existing archive videos. Dugout’s partnerships with over 120 soccer clubs around the globe will also provide beIN SPORTS North America with live-streamed content such as pre and post-match interviews and training session updates, along with other non-match footage from the archives. This vast video library will add a new dimension to beIN SPORTS North America’s existing world-class soccer coverage.

beIN SPORTS North America holds the rights to multiple high-profile international soccer leagues and competitions including LaLiga, Ligue 1, Turkish SüperLig, Copa Libertadores and Copa Sudamericana. The deal with beIN SPORTS North America will therefore expand the reach of Dugout’s 500 brand partners to new highly engaged audiences in a contextually relevant premium publisher environment.

Elliot Richardson, Chairman and Co-founder of Dugout said of the partnership:

“We’re extremely pleased to announce a partnership with such a high profile and well-regarded global publisher that has established deep roots with North America’s dedicated soccer fanbase. beIN SPORTS’ audiences will gain access to hours of archive footage in addition to Dugout’s live-stream product, which work together to give audiences that electric feeling of being at the games, while having additional off-limits footage to provide a fuller fan experience.”

 Juan Di Polo, Senior Digital Director at beIN SPORTS North America commented:

“The partnership with Dugout unlocks a wealth of extraordinary soccer footage for North American fans. Our loyal viewers are always hungry for new forms of entertainment and unique ways to engage with the game they’re passionate about. Working with Dugout furthers beIN SPORTS’ mission to be a destination for world-class sports content and we are glad to offer even more of this content to our growing fanbase through this partnership.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 120+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via over 110 premium global publishers.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos a month delivering 406 million views globally a month and growing.

About beIN SPORTS North America

Launched in 2012, beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT, and free English-language network, beIN SPORTS XTRA. 

A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from LaLiga, Ligue 1, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Coupe de France, Turkish SüperLig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news and in-depth analysis of all the top leagues from around the world. 

In addition to soccer, beIN SPORTS serves as a haven for fans of  wrestling, mixed martial arts (MMA), skiing and handball, among others. Through beIN SPORTS CONNECT, authenticated subscribers in the U.S. and DTC Pay subscribers in Canada can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on their computer, tablet or smartphone. Fans can also experience live high-quality sports properties for free via beIN SPORTS XTRA. This includes season-long access to XTRA soccer matches, XTRA combat sports, XTRA adventure sports, XTRA original studio productions, and a robust library of historically relevant sporting events. For more information, visit www.beINSPORTS.com and www.beINSPORTSXTRA.com.

Dugout launches Dugout FanPro™ – a unique ad platform providing rich contextual audience targeting for clubs, sponsors & brands

New media offering provides Dugout partners with unique contextual and behavioural audience targeting capabilities to engage football fans.

London, UK – 14 September 2020: Dugout has today announced the launch of Dugout FanPro™, a unique and new fan profiling platform which will enable the football media company to further develop its audience targeting exclusively for its partner clubs, sponsors and global advertisers.

By pairing Dugout’s first-party data with Lotame’s data enrichment solutions, Dugout has built multi-dimensional fan profiles and audience segments – creating significant value to key partners by accurately placing branded content campaigns in highly relevant environments. Dugout’s unique audience targeting capabilities include historic and real-time content consumption patterns, psychographics, sentiment, environment, engagement levels and purchasing intentions.

With more than 85 million fans engaging monthly with Dugout’s football video content, clubs, sponsors and other advertisers have instant access to an established and highly engaged global audience – which will deliver greater ROI for branded content campaigns. 

Dugout provides its partners with the opportunity to syndicate and amplify creative ad campaigns to Dugout’s global audience through an extensive network of more than 110 premium media publishers including Sports Illustrated, Le Figaro, The Independent and Kooora. 

Dugout’s global fanbase will benefit through an enhanced overall viewing experience that subsequently delivers the greatest engagement rates. Due to contextual targeting, video viewing completion rates on recent Dugout brand campaigns have reached 69% compared to an average 28% on the major social media platforms – a 41% increase. 

Sebastian Gray, Co-Founder, Dugout, said:

“Dugout continues to bring significant value to clubs, sponsors and other brand advertisers. Thanks to our unique position being co-owned by the world’s largest clubs, and working with international brands and sports publishers, we can implement highly targeted campaigns – that are contextualised and relevant – to reach specific audiences. 

“By analysing and collating our first-party fan and engagement data with third-party audience profiles we learn for example not just about them as a football fan but also they are tech enthusiast – deploying the 3,500 videos across 2500 daily articles, we can find the right place at the right time to bring about the best brand engagement.

“Clubs and brands that are looking to connect with an engaged audience around their passion point will also be able to utilise our well-established relationships with media partners to amplify content on a global and local scale.”

Chris Hogg, EMEA Managing Director, Lotame, commented:

“Our partnership with Dugout supports our ongoing mission to help marketers deepen their understanding of a consumer’s digital journey and to engage with them in a meaningful and respectful way across digital platforms and channels. Through this integration, Dugout is strengthening its advertising offering with high-quality and relevant environments as well as its 360-degree view of the consumer’s ever-changing digital life.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Peruvian side Sport Boys partners with Dugout to expand global audience

Sport Boys become the latest club to partner with Dugout, launching dedicated channels on the Dugout App and on dugout.com.

London, UK – 10 September 2020:  Today, leading digital media company, Dugout, has announced a new partnership with Sport Boys, giving the Peruvian club access to Dugout’s network of more than 110 premium global publishers..

Founded in 1927, on Peru’s day of independence, Sport Boys is one of Peru’s oldest teams and has a rich history in the Primera División, winning six league titles. Nicknamed Los Rosados or The Roses, the “Boys” play in an iconic pink strip, recognisable across the world. Sport Boys boast a dedicated fanbase with “La Familia Rosada” filling out the 15,000 capacity Estadio Miguel Grau in Callao. These loyal fans will now have access to their club’s best moments via Dugout’s exclusive archive of behind-the-scenes videos and high-quality match footage. 



Sport Boys joins some of the world’s biggest football clubs by partnering with Dugout, including founding members A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.Dugout achieved more than 1.84 billion views on its website and networks last year and tapping into this audience will help Sport Boys reach new fans across the world, boosting the club’s international profile. With a new dedicated Sport Boys channel on the Dugout App and dugout.com, the devoted supporters of Los Rosados will now have a new way to engage with their beloved club.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Partnering with Sport Boys, a historic Peruvian side, continues to build our presence in South America and connects fans in the region with even more high-quality football content. Our new partnership will expand the global footprint of Sport Boys and introduce Los Rosados and their iconic pink strip to new fans all over the world.”

Sport Boys General Manager, Johan Vásquez, said:

“We are delighted to be partnering with Dugout and join the impressive list of clubs already with channels on the App and website. We have a loyal fanbase within Peru and we hope this partnership will allow us to connect with La Familia Rosada whilst also extending our reach within South America and across the world.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter
Corporate Twitter
Linkedin
Facebook
Instagram

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282