Dugout to share the Brazilian top division’s game highlights, goals and behind-the-scenes content globally
London, UK – 13 November 2020:
Dugout has today announced a new partnership with Global Sports Rights Management (GSRM) which sees premium content from Brazil’s Brasileirão shared in all international markets outside of Brazil.
The new agreement will give Dugout’s network of more than 110 premium publishing partners access to the Brasileirão’s best goals, highlights and behind-the-scenes content to pair with their editorial coverage. As the top-tier of Brazilian football, the Brasileirão, has a passionate global fanbase including an online following of more than 125 million. All these fans and more will now also be able to engage directly with the league via new channels launched on the Dugout App and on Dugout.com.
In recent times, the Brasileirão has become increasingly international, with an influx of players from around the globe. Japan’s Keisuke Honda, Spain’s Juanfran and Costa Rica’s Bryan Ruiz have all increased the league’s international reach with Dugout now set to boost this further through its global audience and publishing partners.
Dugout has seen high global interest in Brazillian club content following collaborations with Flamengo, Santos, Corinthians and Chapecoense. Now, for the first time, fans will be able to view multi-team compilation videos from all Brasileirão clubs and leading players including Bruno Henrique, Gabriel Barbosa and Matheus Henrique.
Launched in 2016 as a unique venture by 10 of the world’s best football clubs including A.C. Milan, Arsenal, FC Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid, Dugout has since partnered with more than 120 clubs, leagues and federations – creating and distributing more than 3,500 brand safe professional videos a month, and receiving more than 400 million views globally.
Dugout Chairman, Elliot Richardson, said:
“Brazil is a key market where we have seen high levels of engagement, and we are thrilled to bring our users a new way to view high-quality, exclusive content from the Brasileirão.
“By distributing content via our extensive global publisher network, our new partnership will ensure current fans can stay connected and the international reach and presence of Brazil’s top domestic league can expand.”
GSRM, CEO & Co-Founder, Hernan Donnari said:
“Having recently acquired the rights for the Brasileirão, we are excited to collaborate with Dugout and ensure content from this exciting league is shared with fans globally.
“Dugout’s global platform and extensive network of publishing partners will enable high levels of engagement from Brasileirão’s international audience and we look forward to working together.”
Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.
Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.
Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing.
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