Dugout boosts presence in emerging markets with BOLT partnership

Singapore, 20 November 2020:

Global digital media company, Dugout, has announced a partnership with BOLT.Global, an interactive media ecosystem, to meet the ever-increasing demand for premium football video content in South Asia and Africa.

The collaboration will provide BOLT.Global with access to Dugout’s vast library of behind-the-scenes and archived footage from over 120 partner football clubs worldwide, as well as national leagues and federations. This will include 3,500 brand-safe videos generated by Dugout’s production team each month, thousands of pre-existing archive videos, and content including never-before-seen pre and post-match interviews, training session updates, and other non-match footage. BOLT.Global provides an aggregation and monetisation platform for content creators – giving them visibility across mobile, web and TV, allowing them to interact directly with their audience, and reward users for engaging with content. Thanks to the new partnership, it will deploy Dugout content on its platforms BOLT+ (live streaming platform) and BOLT X (Digital Asset Wallet) across iOS, Android and connected HiSense TVs to over 14 million users in South Asia and Africa. The partnership will expand the reach of Dugout’s 500 brand partners to new, highly-engaged audiences in this fast-growing media ecosystem. 

Mark McFarlane, GM, APAC, Dugout said of the partnership:

We are delighted that this new agreement with BOLT.Global will allow us to deliver international football content to a rapidly-growing audience of passionate football fans in South Asia and Africa. BOLT.Global’s innovative use of technology to bring audiences together makes it a well-suited partner for Dugout’s data-driven and creative approach, allowing us to marry engaged audiences with first-rate football video footage.”

Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content. Through Dugout’s team of editors, a partner club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world. Once published to the club’s Dugout library, the video is distributed across all of Dugout’s owned-and-operated platforms and embedded network of premium publishers globally, reaching a qualified digital football audience. 

Jamal Hassim, Founder and CEO of BOLT.Global said:

“We are excited about the collaboration and agreement with Dugout. In Dugout we are bringing onboard the BOLT+ platform, an industry-leading content aggregator and creator. Our audiences will no doubt enjoy the variety and quality of premium football content being served by Dugout. We aim to use BOLT X Wallet and BOLT Token to drive not just viewership of the Dugout content but also engagement with it. BOLT.Global will also work with Dugout on tentpole event-driven campaigns and content creation.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

About BOLT

BOLT.Global is a blockchain based live content ecosystem that launched in 2017. BOLT.Global streams live video and audio channels on its BOLT+ content platform, utilizes the BOLT Token to monetize content engagement on BOLT+ and the BOLT X Wallet for our Community to store their Tokens safely. Content creators and streamers host and stream their content from all genres on BOLT+ to create greater engagement around the content and monetize more effectively.  

The BOLT.Global ecosystem now has a global community of 14 million users and is growing rapidly in Asia, Africa, Western Europe and North America. 

AIA teams up with Dugout to maximise reach of new content series with Tottenham Hotspur

Dugout to promote new ‘Every Team Needs’ content series featuring Tottenham Hotspur’s players supporting AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’

London, UK – 20 October 2020:

AIA Group Limited, the Global Principal Partner of Tottenham Hotspur Football Club, has been working with global media company Dugout to produce and distribute a brand-new series of content featuring Tottenham Hotspur’s players to accompany the Premier League season. 

The new ‘Every Team Needs’ content explores the key attributes that support AIA’s campaign to help people live ‘Healthier, Longer, Better Lives’ and how Tottenham Hotspur players put them into practice on the pitch with the first two clips featuring Harry Kane and Dele Alli.

In addition to production, the branded content will also be distributed via Dugout’s network of premium publishers in ASEAN and China to amplify the reach and numbers of viewers amongst an audience of highly engaged football fans. The first two clips can also be viewed via dedicated AIA Channels on Dugout.com and on the Dugout App.

After being launched by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid – Dugout now activates brand partnerships in more than 30 countries. The leading digital media company distributes more than 3,500 brand-safe, professional videos a month via more than 85 publishing partners, delivering in excess of 400 million views globally and growin

Mark McFarlane, GM APAC, Dugout said: 

“This highly unique, engaging content directly links Tottenham Hotspur star players with key values of AIA’s brand messaging, strengthening AIA’s connection with fans whilst promoting improved health and well-being. We’re delighted that we’ve been able to produce this compelling content under some challenging circumstances and look forward to sharing with football audiences throughout ASEAN and China via our network of premium publishers.”

Adrian New, Director of Football Initiatives at AIA, added:

“This content series is the latest activation of our partnership with Tottenham Hotspur FC and aims to bring to life the key values of AIA’s ‘Healthier, Longer, Better Lives’ brand positioning. Our partnership with Dugout allows us to directly reach an engaged audience with exclusive, high-quality video content that ensures we continue to help improve the health and well-being of people across Asia.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing. 

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

For media enquiries or more information contact:

Sujit Jasani
Vero Communications
E. sjasani@verocom.co.uk 
Ph. +44 (0) 7940 375282

Premier League side Brighton & Hove Albion become Dugout’s 99th club

The Seagulls join the world-leading digital platform that delivers bespoke football content directly to fans

London, UK – 27 February 2020: Dugout has today announced a new partnership with English Premier League football club Brighton & Hove Albion who becomes the 99th current Premier League side to join the digital content platform.



Formed in 1901, Brighton & Hove Albion, nicknamed The Seagulls, were FA Cup finalists in 1983 and reached the semi-finals last year. Since gaining promotion from the EFL Championship in 2016/17, the blue and white stripes of Brighton have become a familiar sighting in the Premier League, playing at the American Express Community Stadium. The Seagull’s current squad contains players from 15 different countries, including Brazil, Colombia, Italy and Australia and will now have a new way to connect with fans from all these nations, and more.

Dugout, which was launched as a unique joint-venture by some of the world’s largest football clubs − including Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich, and Juventus. Dugout is the first and only time such football clubs have joined forces to create a stand-alone business. The platform will enable Brighton & Hove Albion to engage with world-wide audiences through high-quality, original and exclusive football content.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“We are thrilled to partner with Brighton & Hove Albion who will join 98 other clubs in providing engaging and bespoke football content for fans. The partnership will look to support their continued growth internationally and will ensure that existing fans have access to great content on and off the pitch.”

 About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, and Real Madrid there are now 99 clubs, National Football Federations and Leagues in partnership with Dugout

Dugout offers exclusive football video content from its member clubs through a central library of more than 55,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 4,500 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies, and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events


Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter (content)
Twitter [corporate]
LinkedIn
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
sjasani@verocom.co.uk
+44 (0) 7940 375282

Dugout and Uruguayan football giant Nacional sign content partnership

Club Nacional de Football become first Uruguayan club to join the leading digital platform to deliver bespoke content direct to fans

London, UK – 10 February 2020: Digital content platform Dugout has today announced it is entering a new market through a partnership with Uruguay’s Club Nacional de Football.



After being launched by some of the world’s largest football clubs − including Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich, and Juventus – the digital platform now has partnerships in 30 countries.

The platform continues to develop exclusive, high-quality content delivered directly to more than 60 million monthly users. Club Nacional de Football is the first in Uruguay, and 98th in total, to partner with Dugout whose network of premium publishers will share bespoke digital content direct to fans locally and throughout the football community.

Club Nacional de Football is the most well-supported team within Uruguay and play in the recently renovated Estadio Gran Parque Central – one of the three stadiums that hosted matches in the inaugural 1930 FIFA World Cup. With 47 Primera División titles, 3 Copa Libertadores titles and the only Uruguayan team to have won the Copa Interamericana and the Recopa Sudamericana, dedicated channels on the Dugout App and Dugout.com will look to help to increase the club’s global footprint.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Club Nacional de Football is iconic within Uruguayan football and continues to produce some of the world’s finest players including Luis Suarez.”

“The club plays in an iconic stadium and we’re pleased to be able to help Nacional share digital content with their fans. The club is looking to increase their presence globally and, alongside 97 other member clubs, federations and leagues, we are looking forward to helping them do this.”

Club Nacional de Football Marketing Director, Rodrigo Yavarone said:

“Dugout’s founders are some of the world’s biggest football clubs and we are thrilled for our club to sit alongside these names.

“Nacional’s fans will now be able to engage with bespoke digital content via a new channel and we will be working closely with Dugout to increase our number of international fans too.”


About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, and Real Madrid there are now over 98 clubs, National Football Federations, and Leagues in partnership with Dugout

Dugout offers exclusive football video content from its member clubs through a central library of more than 50,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 5,000 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies, and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing, and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter (content)
Twitter [corporate]
LinkedIn
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
sjasani@verocom.co.uk
+44 (0) 7940 375282

Tigres UANL joins Dugout to expand its presence in Mexico and Internationally

Tigres UANL joins the world’s top clubs, national football federations and leagues as part of Dugout’s global community to deliver exciting football content direct to fans.

London, UK – 21st January 2020: Leading Mexican Liga MX football club Tigres UANL has become the 97th club to announce a partnership with global media platform Dugout.

Through Dugout’s global network of premium publishers, Tigres UANL will increase online engagement with their fans – recognised as some of the Mexico’s most  loyal, passionate, and committed. The club will also look to increase its fan base size within and outside of Mexico as it now sits in a platform with the worlds football’s biggest, clubs, leagues and federations via Dugout.com .



Tigres UANL, based in San Nicolás de los Garza, Nuevo León, has competed in Mexico’s top tier of football for nearly six decades. Tigres has reached the championships seven times, the last being the 2019 Tornero Clausura.

Dugout, the only media company owned by the world’s top football clubs, and whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, will create and host high-quality, original and exclusive football content delivered directly to fans worldwide

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Tigres UANL is one of Mexico’s most well-supported clubs, we are delighted to have signed them with Dugout. This partnership will ensure fans across the world have direct access to Tigres UANL’s content, both on and off the pitch. Within Mexico, Tigres’ fans are known as some of the most loyal and passionate, and we’re sure that by working together, we will be developing the club’s online fan engagement and increasing the reach of its content globally.”

“Through Tigres UANL’s partnership with the Dugout family we are expanding our presence within Mexico. North and South America offer great potential for growth in fan engagement and are two regions of focus for development  Dugout is proud to have 97 clubs, federations and leagues along with over 75 certified publishers delivering 60 million monthly users. Via a library of over 50,000 videos and 311 million monthly video views we remain on track to become one of the largest football content providers in the world.”  

Tigres UANL Commercial Director, Carlos Valenzuela, said:

“We are thrilled be able to partner with Dugout to bring our hugely passionate fan-base more engaging content. With Dugout’s platform being used by football loving fans across the world, this partnership marks an important stage in the Club’s digital growth and adds to our strategy to develop our international presence.”

About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now 96 clubs, National Football Federations and Leagues in partnership with Dugout. 

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, A.C. Milan, Real Madrid, Paris Saint-Germain, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now over 97 clubs, National Football Federations and Leagues in partnership with Dugout.

Dugout offers exclusive football video content from its member clubs through a central library of more than 50,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 5,000 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events.

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

Twitter (Content)
Twitter (Corporate)
LinkedIn
Facebook
Instagram

For media enquiries or more information contact:

Amelia Fisher-Starzynski
Vero Communications
Afisher-Starzynski@verocom.co.uk
Ph. +44 (0) 7557 418 187

About Tigres

The Tigres Club started March 7, 1960 as a part of the Autonomous University of Nuevo León, and since 1996 has been adminstered by CEMEX via Sinergia Deportiva.

Our mission is to provide the community with a fun and satisfying enviornment through a family oriented and quality sports spectacle, in the search for winning results, like promoting the sports skills within our youth divisions within a socially responsible framework.

The Tigres vision is aimed at being the best Mexican Club, a leader regionally and internationally that is distinguished by having an effective complete training model, by having an efficient adiminstration, and by having a strong social commitment that generates values among its fans, sponsors, and community at large.

The Tigres Club has seven league titles, has been the Copa Libertadores de América runner-up, has been the CONCACAF Champions League runner-up three times, and has become the most winning team of the decade.

Tigres’ social media:
Twitter: @TigresOficial
Facebook: @tigresoficial
Instagram: @clubtigresoficial
Linkedin: ClubTigresSinergiaDeportiva
YouTube: TigresOficial

Web: https://www.tigres.com.mx/

Dugout On Target To Becoming One Of The Largest Football Video Providers In The World

Dugout – the only media company owned by the world’s top football clubs – is on track to become one of the biggest football content providers in the world, according to Co-Founder and Chairman, Elliot Richardson.

Speaking about the union between football, media and marketing on the Unofficial Partner Podcast, Elliot Richardson said:

“We created Dugout as a company that endures, by developing a product that will stand the test of time, and that appeals to every stakeholder in the industry. By the end of next year – through our embed player – we will be one of the largest football video providers in the world.”

“When we started six years ago, there was very little culture of collaboration between the biggest football clubs in the world. Today we have nine founding clubs and 89 member clubs. Dugout is the eyes and ears of the clubs, who have seen the size of their global fan bases explode in recent times. The insight we provide and the content we produce for clubs can mark the start of the journey from casual consumer to superfan. That’s what great content can do.”

Speaking on the future of sponsorship, Richardson added that clubs are now taking greater control over their own content. With image rights increasingly being incorporated into player contracts, clubs are able to collaborate more deeply with brands and broadcasters to create richer, better quality content that offers fans a deeper connection to the club and its players.

He says clubs are establishing themselves as a premium offering, which in turn may lead to greater opportunities for growth, particularly in the area of programmatic advertising, where to date only a tiny proportion of global programmatic advertising budgets is spent on sport.

Since its launch in 2016, Dugout has shown exceptional growth. Built on a unique collaborative approach with nine of the world’s top football club’s as founding partners – FC Barcelona, Real Madrid CF, Paris Saint-Germain FC, Liverpool FC, Manchester City FC, Arsenal FC, Chelsea FC, FC Bayern Munich and Juventus FC – Dugout now boasts 89 member clubs, federations and leagues and continues to grow. It has 30 million monthly users and 127 million monthly video views, along with a library of over 30,000 videos, and 1,000 video editors creating 1,500 videos and more than 150 minutes of content every day.

Earlier this year, Dugout and strategic foresight consultancy The Future Laboratory, unveiled new research – the 2019 Branded Football Content Futures Report – at Dugout’s 2nd International Commercial and Content Symposium in London. The report looked at the growing influence of branded football content as the primary sponsorship activation tool in sport.

You can download the full 2019 Branded Football Content Futures report HERE >> .