Dugout and Uruguayan football giant Nacional sign content partnership

Club Nacional de Football become first Uruguayan club to join the leading digital platform to deliver bespoke content direct to fans

London, UK – 10 February 2020: Digital content platform Dugout has today announced it is entering a new market through a partnership with Uruguay’s Club Nacional de Football.



After being launched by some of the world’s largest football clubs − including Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich, and Juventus – the digital platform now has partnerships in 30 countries.

The platform continues to develop exclusive, high-quality content delivered directly to more than 60 million monthly users. Club Nacional de Football is the first in Uruguay, and 98th in total, to partner with Dugout whose network of premium publishers will share bespoke digital content direct to fans locally and throughout the football community.

Club Nacional de Football is the most well-supported team within Uruguay and play in the recently renovated Estadio Gran Parque Central – one of the three stadiums that hosted matches in the inaugural 1930 FIFA World Cup. With 47 Primera División titles, 3 Copa Libertadores titles and the only Uruguayan team to have won the Copa Interamericana and the Recopa Sudamericana, dedicated channels on the Dugout App and Dugout.com will look to help to increase the club’s global footprint.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Club Nacional de Football is iconic within Uruguayan football and continues to produce some of the world’s finest players including Luis Suarez.”

“The club plays in an iconic stadium and we’re pleased to be able to help Nacional share digital content with their fans. The club is looking to increase their presence globally and, alongside 97 other member clubs, federations and leagues, we are looking forward to helping them do this.”

Club Nacional de Football Marketing Director, Rodrigo Yavarone said:

“Dugout’s founders are some of the world’s biggest football clubs and we are thrilled for our club to sit alongside these names.

“Nacional’s fans will now be able to engage with bespoke digital content via a new channel and we will be working closely with Dugout to increase our number of international fans too.”


About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, and Real Madrid there are now over 98 clubs, National Football Federations, and Leagues in partnership with Dugout

Dugout offers exclusive football video content from its member clubs through a central library of more than 50,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 5,000 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies, and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing, and events. 

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:
Twitter (content)
Twitter [corporate]
LinkedIn
Facebook
Instagram

For media enquiries or more information contact:
Sujit Jasani
Vero Communications
sjasani@verocom.co.uk
+44 (0) 7940 375282

Tigres UANL joins Dugout to expand its presence in Mexico and Internationally

Tigres UANL joins the world’s top clubs, national football federations and leagues as part of Dugout’s global community to deliver exciting football content direct to fans.

London, UK – 21st January 2020: Leading Mexican Liga MX football club Tigres UANL has become the 97th club to announce a partnership with global media platform Dugout.

Through Dugout’s global network of premium publishers, Tigres UANL will increase online engagement with their fans – recognised as some of the Mexico’s most  loyal, passionate, and committed. The club will also look to increase its fan base size within and outside of Mexico as it now sits in a platform with the worlds football’s biggest, clubs, leagues and federations via Dugout.com .



Tigres UANL, based in San Nicolás de los Garza, Nuevo León, has competed in Mexico’s top tier of football for nearly six decades. Tigres has reached the championships seven times, the last being the 2019 Tornero Clausura.

Dugout, the only media company owned by the world’s top football clubs, and whose founding members include Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, will create and host high-quality, original and exclusive football content delivered directly to fans worldwide

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“Tigres UANL is one of Mexico’s most well-supported clubs, we are delighted to have signed them with Dugout. This partnership will ensure fans across the world have direct access to Tigres UANL’s content, both on and off the pitch. Within Mexico, Tigres’ fans are known as some of the most loyal and passionate, and we’re sure that by working together, we will be developing the club’s online fan engagement and increasing the reach of its content globally.”

“Through Tigres UANL’s partnership with the Dugout family we are expanding our presence within Mexico. North and South America offer great potential for growth in fan engagement and are two regions of focus for development  Dugout is proud to have 97 clubs, federations and leagues along with over 75 certified publishers delivering 60 million monthly users. Via a library of over 50,000 videos and 311 million monthly video views we remain on track to become one of the largest football content providers in the world.”  

Tigres UANL Commercial Director, Carlos Valenzuela, said:

“We are thrilled be able to partner with Dugout to bring our hugely passionate fan-base more engaging content. With Dugout’s platform being used by football loving fans across the world, this partnership marks an important stage in the Club’s digital growth and adds to our strategy to develop our international presence.”

About Dugout

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, Real Madrid, Paris Saint-Germain, A.C. Milan, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now 96 clubs, National Football Federations and Leagues in partnership with Dugout. 

Dugout is the first and only time the world’s biggest football clubs have joined forces to support a new business. Since launching with Barcelona, A.C. Milan, Real Madrid, Paris Saint-Germain, Liverpool, Manchester City, Arsenal, Chelsea, Bayern Munich and Juventus, there are now over 97 clubs, National Football Federations and Leagues in partnership with Dugout.

Dugout offers exclusive football video content from its member clubs through a central library of more than 50,000 videos direct to fans on Dugout.com and via its Embed network of certified publishers. Each member club and player have a dedicated Dugout profile to upload content and interact with fans creating a personalised experience based on the clubs and players they follow.

Dugout’s Embed network of leading publishers from around the world, are supported by Dugout to strengthen their ability to drive deeply engaging content, user experience and provide the highest level of service to their audiences with not only static images but dynamic, relevant video content. Dugout produces over 5,000 videos a month across three key content streams – Newsworthy, Stand Alone and Evergreen; all of Dugout’s content is available to certified publishers through its embeddable media platform.

Similarly, Dugout works with media agencies, creative agencies and brands to deliver content-rich opportunities for activation campaigns, product launches, experiential marketing and events.

Dugout.com launched in November 2016, followed by the app in March 2017. Dugout’s quality content is also available on Amazon Fire TV, Apple TV, as well as via certified global publisher partners

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app

Engage with Dugout on social:

Twitter (Content)
Twitter (Corporate)
LinkedIn
Facebook
Instagram

For media enquiries or more information contact:

Amelia Fisher-Starzynski
Vero Communications
Afisher-Starzynski@verocom.co.uk
Ph. +44 (0) 7557 418 187

About Tigres

The Tigres Club started March 7, 1960 as a part of the Autonomous University of Nuevo León, and since 1996 has been adminstered by CEMEX via Sinergia Deportiva.

Our mission is to provide the community with a fun and satisfying enviornment through a family oriented and quality sports spectacle, in the search for winning results, like promoting the sports skills within our youth divisions within a socially responsible framework.

The Tigres vision is aimed at being the best Mexican Club, a leader regionally and internationally that is distinguished by having an effective complete training model, by having an efficient adiminstration, and by having a strong social commitment that generates values among its fans, sponsors, and community at large.

The Tigres Club has seven league titles, has been the Copa Libertadores de América runner-up, has been the CONCACAF Champions League runner-up three times, and has become the most winning team of the decade.

Tigres’ social media:
Twitter: @TigresOficial
Facebook: @tigresoficial
Instagram: @clubtigresoficial
Linkedin: ClubTigresSinergiaDeportiva
YouTube: TigresOficial

Web: https://www.tigres.com.mx/

Dugout On Target To Becoming One Of The Largest Football Video Providers In The World

Dugout – the only media company owned by the world’s top football clubs – is on track to become one of the biggest football content providers in the world, according to Co-Founder and Chairman, Elliot Richardson.

Speaking about the union between football, media and marketing on the Unofficial Partner Podcast, Elliot Richardson said:

“We created Dugout as a company that endures, by developing a product that will stand the test of time, and that appeals to every stakeholder in the industry. By the end of next year – through our embed player – we will be one of the largest football video providers in the world.”

“When we started six years ago, there was very little culture of collaboration between the biggest football clubs in the world. Today we have nine founding clubs and 89 member clubs. Dugout is the eyes and ears of the clubs, who have seen the size of their global fan bases explode in recent times. The insight we provide and the content we produce for clubs can mark the start of the journey from casual consumer to superfan. That’s what great content can do.”

Speaking on the future of sponsorship, Richardson added that clubs are now taking greater control over their own content. With image rights increasingly being incorporated into player contracts, clubs are able to collaborate more deeply with brands and broadcasters to create richer, better quality content that offers fans a deeper connection to the club and its players.

He says clubs are establishing themselves as a premium offering, which in turn may lead to greater opportunities for growth, particularly in the area of programmatic advertising, where to date only a tiny proportion of global programmatic advertising budgets is spent on sport.

Since its launch in 2016, Dugout has shown exceptional growth. Built on a unique collaborative approach with nine of the world’s top football club’s as founding partners – FC Barcelona, Real Madrid CF, Paris Saint-Germain FC, Liverpool FC, Manchester City FC, Arsenal FC, Chelsea FC, FC Bayern Munich and Juventus FC – Dugout now boasts 89 member clubs, federations and leagues and continues to grow. It has 30 million monthly users and 127 million monthly video views, along with a library of over 30,000 videos, and 1,000 video editors creating 1,500 videos and more than 150 minutes of content every day.

Earlier this year, Dugout and strategic foresight consultancy The Future Laboratory, unveiled new research – the 2019 Branded Football Content Futures Report – at Dugout’s 2nd International Commercial and Content Symposium in London. The report looked at the growing influence of branded football content as the primary sponsorship activation tool in sport.

You can download the full 2019 Branded Football Content Futures report HERE >> .