French Ligue 1 side join the global media company to deliver bespoke content direct to fans.

London, UK – 26 August 2020:  Leading global media company Dugout has today announced a new partnership with Ligue 1 side AS Saint-Étienne, giving fans greater access to high-quality, engaging football video content.

With an established reputation internationally and their iconic green kit, ‘Les Verts’ is one of the most well supported and historic clubs in France. The partnership will enable fans to receive bespoke digital content and for the club to increase their global footprint through Dugout’s network of more than 120 premium global publishers



Playing their home fixtures at the Stade Geoffroy-Guichard Stadium, AS Saint-Étienne is one of France’s most successful clubs holding the domestic record for league titles; with their most recent ‘Coupe de la Ligue’ title being in 2013. They also hold six ‘Coupe de France’ titles as well as five ‘Trophée des Champions’ – the French Super Cup. 

Founded by some of the world’s largest football clubs − including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid −  AS Saint-Étienne join over 100 leagues, clubs and federations already in partnership with Dugout. 

AS Saint-Étienne will now benefit from newly launched dedicated channels on Dugout.com and the Dugout App which will deliver exclusive, high quality content to a global audience of over 60 million football-loving fans.

Dugout Co-Founder and Chairman, Elliot Richardson, said:

“AS Saint-Étienne is one of France’s most historic and iconic teams. We are thrilled to welcome them into the Dugout family and help to expand the club’s global footprint, as we extend ours. As the Dugout family continues to grow, we are proud to partner with over 120 leagues, clubs and federations and bring football loving fans across the globe best-in-class video content.”

Philippe Lyonnet, Head of AS Saint-Étienne Communication, said:

“AS Saint-Étienne is thrilled to join Dugout. Its creativity and expertise matches our own standards and we are looking forward to developing premium video content on ASSE TV, our OTT platform. Dugout international reach will provide AS Saint-Étienne worldwide supporters with exciting content, help them feel the Peuple Vert unique frenzy (i.e. Green Nation) and understand why Les Verts (i.e. The Green) have a special place in all French football fans’ heart.”


About Dugout

Dugout is a unique digital media company co-owned by 10 of the world’s biggest football clubs.

Since launching in 2016 with A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid there are now 100+ clubs, National Football Federations and Leagues in partnership with Dugout. This collaboration helps football clubs educate, engage and grow their digital fanbase via a premium global publisher network.

Using current and archived footage, Dugout creates and distributes over 3,500 brand safe, professional videos delivering 400 million views globally a month and growing.

Visit Dugout.com and Dugoutworldwide.com (corporate site) for more information and download the app here: dugout.com/download-app