We are Dugout

A unique digital media company launched in 2016 by a collective of the world’s biggest football clubs.

Today, we collaborate with more than 125 clubs, National Football Federations and leagues helping to educate, engage and grow their digital fanbases via our global network of more than 110 premium publishers.

Using current and archived footage direct from the Clubs, Dugout creates and distributes more than 3,500 brand safe, professional videos delivering 400 million views globally a month.

In December 2020, Dugout was acquired by OneFootball, reshaping the football digital media landscape by forming the world’s largest owned and operated football media business.

How Can We Help?

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Dugout’s unique access to the clubs, coupled with its core capabilities in digital football content production, position Dugout as a one-stop solution for brands to produce…

Continue reading → Brands


Dugout works with football clubs, leagues and federations to help repackage, distribute and monetize their video content. How Through Dugout’s team of editors, a club’s globally…

Continue reading → Clubs


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