We Are Dugout

Dugout is the ONLY media company in the world OWNED by nine of the world’s biggest clubs. These giants joined forces with Dugout and another 60+ mega teams globally to offer something truly unique.

Fans get the ultimate 360 football experience with video content beyond the reach of any other platform. Partners get ACCESS to the biggest players and key decision makers in the game – with Dugout being alone in its ability to mobilise clubs to work collaboratively for YOUR brand.

What We Do

If the world were a football pitch, there wouldn’t be a blade of grass Dugout couldn’t cover. Dugout’s phenomenal reach is achieved through its own channels, distribution partners and the clubs themselves.

With operations in Europe, the Middle East, North Africa, Asia and the Americas, Dugout can engage audiences globally, regionally or on a targeted local level. What makes this all possible is the world’s biggest clubs working together and producing irresistible video…

70

Clubs and
Growing

2.1 BN

Social
Footprint

912 M

Video
Views

12.5 K

Videos
Posted

67 M

Unique
Users

115

Social
Channels

Social

Series

Originals

Dugout produces original content, working hand in glove with the clubs who also shoot video exclusively for Dugout and give access to decades of archive footage. Dugout content simply cannot be beaten. Alongside it is rich, cross-channel fan data.

This all presents multiple revenue opportunities – branded content, advertising, distribution partnerships and brand activation.

Exclusives

Archive

Events

BRANDS

Brands can sponsor exclusive content, or activate product launches and campaigns with tailor-made video created by multiple clubs working with Dugout’s in-house production house Dugout Originals.

Multiple pre-roll, banner and display advertising opportunities are offered by Dugout’s proprietary programmatic stack or direct deals.

Partners

There are multiple partnership opportunities with Dugout. OTT providers can commission or license exclusive content created by the clubs or Dugout Originals.

Dugout’s content is also available to third parties via an embed player and licensing deals.

Partners and clubs can leverage Dugout’s proprietary technology including its publishing stack.

Contact Us

Tel. +44 0203 865 0147

Dugout Limited is a limited company registered in England and Wales. Registered Number: 10192522 Registered Office: One Silk Street, London EC2Y 8HQ