Publishers
Dugout’s video only content from the biggest football clubs around the world allows publishers to use video instead of imagery – to increase user engagement,…
We are Dugout
A unique digital media company launched in 2016 by a collective of the world’s biggest football clubs.
Today, we collaborate with more than 125 clubs, National Football Federations and leagues helping to educate, engage and grow their digital fanbases via our global network of more than 110 premium publishers.
Using current and archived footage direct from the Clubs, Dugout creates and distributes more than 3,500 brand safe, professional videos delivering 400 million views globally a month.
In December 2020, Dugout was acquired by OneFootball, reshaping the football digital media landscape by forming the world’s largest owned and operated football media business.
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Advertisers
Dugout’s content is video only. As a result, Dugout offers curated inventory that is both high-quality and rights cleared from the biggest football clubs in…
Brands
Dugout’s unique access to the clubs, coupled with its core capabilities in digital football content production, position Dugout as a one-stop solution for brands to produce…
Clubs
Dugout works with football clubs, leagues and federations to help repackage, distribute and monetize their video content. How Through Dugout’s team of editors, a club’s globally…
Dugout News
Scottish powerhouse Celtic F.C partners with Dugout to reach global audiences
The new partnership will provide exclusive, high quality Celtic F.C content to a global audience of more than 75 million football-loving fans
Palmeiras partners with Dugout to grow global presence
New partnership to grow Brazilian club international fanbase by sharing top goals, highlights and archive footage of iconic players.
Today, a new chapter begins.
A message from Dugout